Stencil Vinyl
FailThe top 5 brands take 98% of clicks, so Stencil Vinyl is a Fail.
- Flapen Score
- 38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 4638
- Market size
- $130K/yr127K searches / yr
- 90-day growth
- -21.4%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 9 sellers
Flapen Score
Stencil Vinyl against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Stencil Vinyl is stronger. Inside it, weaker.
Market
The Stencil Vinyl market on Amazon at a glance
Shoppers on Amazon United States searched for Stencil Vinyl 127K times last year and spent an estimated $130K. The top 5 brands take 98% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -21.4%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $130Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- stencil vinyl53K searches a year
02 · Price
A sale here is worth $11.99.
Listings sell for $11.99 on average, from $6.60 to $23.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.99 that is $6K to $9K a year per listing.
- Average price
- $11.99under the $15 to $100 sweet spot
- Price range
- $6.60–$23.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #113 within Drawing. It carries 4,519 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #113in Drawing
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 4,519per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Stencil Vinyl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
9
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 139%
- Brand 237%
- Brand 311%
- Brand 47%
- Brand 54%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Stencil Vinyl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Stencil Vinyl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stencil vinyl53K/yr
- cricut stencil vinyl27K/yr
- stencil vinyl for cricut18K/yr
- stencil film7K/yr
- cricut stencil8K/yr
- cricut stencil film4K/yr
- stencil film for cricut3K/yr
- cricut smart stencil3K/yr
- cricut stencil material3K/yr
Reviews and returns
What reviews say buyers love and hate about Stencil Vinyl
We read the reviews and the return reasons for every product selling here.
“NEW ADHESIVE IS TERRIBLE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stencil Vinyl questions
Answered from the same tracked data.









