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Stencil Vinyl

Fail

The top 5 brands take 98% of clicks, so Stencil Vinyl is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$130K/yr127K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
82%top-5 click share · 6 brands · 9 sellers

Flapen Score

Stencil Vinyl against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Stencil Vinyl is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stencil Vinyl market on Amazon at a glance

Shoppers on Amazon United States searched for Stencil Vinyl 127K times last year and spent an estimated $130K. The top 5 brands take 98% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
8.6%
Market size, estimated
$130Ka year
Peak month
May1.3× the quietest month
Top search term
stencil vinyl53K searches a year

02 · Price

A sale here is worth $11.99.

Listings sell for $11.99 on average, from $6.60 to $23.41. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.99 that is $6K to $9K a year per listing.

Average price
$11.99under the $15 to $100 sweet spot
Price range
$6.60–$23.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #113 within Drawing. It carries 4,519 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#113in Drawing
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
4,519per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Stencil Vinyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 237%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Stencil Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Stencil Vinyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stencil vinyl53K/yr
  • cricut stencil vinyl27K/yr
  • stencil vinyl for cricut18K/yr
  • stencil film7K/yr
  • cricut stencil8K/yr
  • cricut stencil film4K/yr
  • stencil film for cricut3K/yr
  • cricut smart stencil3K/yr
  • cricut stencil material3K/yr

Reviews and returns

What reviews say buyers love and hate about Stencil Vinyl

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Adhesion/Stickiness”
1.6%of orders come back
“NEW ADHESIVE IS TERRIBLE”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stencil Vinyl questions

Answered from the same tracked data.