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Steam a Seam 2

Fail

The top 5 brands take 100% of clicks, so Steam a Seam 2 is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$347K/yr91K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
94%top-5 click share · 3 brands · 51 sellers

Flapen Score

Steam a Seam 2 against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Steam a Seam 2 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steam a Seam 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Steam a Seam 2 91K times last year and spent an estimated $347K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $347K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
16.3%
Market size, estimated
$347Ka year
Peak month
July1.7× the quietest month
Top search term
steam a seam 233K searches a year

02 · Price

A sale here is worth $23.28.

Listings sell for $23.28 on average, from $7.56 to $43.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $23.28 that is $29K to $35K a year per listing.

Average price
$23.28inside the $15 to $100 sweet spot
Price range
$7.56–$43.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
$29K–$35K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #63 within Sewing Notions & Supplies. It carries 427 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#63in Sewing Notions & Supplies
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
427per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Steam a Seam 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 233%
  • Brand 314%
  • Open — no brand owns it (0%)

Demand

Steam a Seam 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Steam a Seam 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steam a seam 233K/yr
  • steam a seam25K/yr
  • steam a seam 2 lite16K/yr
  • lite steam a seam 27K/yr
  • steam a seam 2 roll5K/yr
  • steam a seam 2 by the yard3K/yr
  • steam a seam lite2K/yr

Reviews and returns

What reviews say buyers love and hate about Steam a Seam 2

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“Weak Adhesive and So Much Sticky Residue”
A buyer, on “Adhesion/Stickiness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Steam a Seam 2 questions

Answered from the same tracked data.