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Star Wars Model Kit

Fail

Buyers convert on only 0.8% of searches, so Star Wars Model Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$150K/yr490K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
29%top-5 click share · 9 brands · 198 sellers

Flapen Score

Star Wars Model Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Star Wars Model Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Model Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Star Wars Model Kit 490K times last year and spent an estimated $150K. The top 5 brands take 94% of clicks. Demand peaks in Jan–May–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 490K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
490K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
0.8%
Market size, estimated
$150Ka year
Peak month
January2.5× the quietest month
Top search term
4d build111K searches a year

02 · Price

A sale here is worth $37.82.

Listings sell for $37.82 on average, from $7.72 to $357.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $37.82 that is $0 to $4K a year per listing.

Average price
$37.82inside the $15 to $100 sweet spot
Price range
$7.72–$357.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #599 within Model & Hobby Building. It carries 790 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
95%
Out of stock, average day
4.9%
Average rank
#599in Model & Hobby Building
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
790per listing
Listings tracked
57

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
41 months

Products

Top Star Wars Model Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

198

Top-5 brand share

94%

Top 20: 97%

Top-5 click share

29%

Top 20: 66%

Open market

3%

  • Brand 140%
  • Brand 230%
  • Brand 318%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Star Wars Model Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Star Wars Model Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4d build111K/yr
  • star wars model kit72K/yr
  • bandai star wars37K/yr
  • 4d puzzle51K/yr
  • bandai star wars model kit29K/yr
  • star wars model kits25K/yr
  • star wars model16K/yr
  • 4d puzzles for adults40K/yr
  • star wars models15K/yr
  • star wars bandai11K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Model Kit

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Size-Overall”
2.2%of orders come back
“This thing is huge”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Star Wars Model Kit questions

Answered from the same tracked data.