Is star charms profitable to sell on Amazon United States?

The niche generates $51K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the star charms niche?

27 brands and 32 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in star charms?

Top complaints mined from reviews: Size-Overall, Color, Hard Feel. The return rate is 1.2%.

What does it cost to enter the star charms niche?

Listings span $3.97–$34.43; the average listing price is $8.96 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.

star charms

Worth a look

Shows a thin review moat (154 avg reviews), but a small market ($51K/yr) keeps it on the watch list.

Review moat

Great153.51

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.97–$34.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+24.8%

90-day search growth — must beat 0% to launch

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$8.96

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$51K

$51K/yr · 208K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, star charms is a $51K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

47%

Top 20: 84%

Open market

42%

Beebeecraft22%
Shapenty12%
Mabor8%
Boutigem6%
kate spade new york6%
KACHIMOO5%

Demand

Weekly Amazon search volume, last 9 weeks — +24.8% search growth over the last 90 days.

Open Trend

All search terms

Top star charms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beebeecraft 1 Box 12Pcs North Star Charm 18K Gold Plated Polaris Star Pendant Charms with Jump Ring 10x17mm for DIY Jewelry Making Necklace Bracelet

Beebeecraft$9.564.8★46 rev

Shapenty Mini Metal Hollow Star Pendant Charms Beads Bulk Pentagram Charms for Necklace Earring Bracelet Keychain Jewelry Making Craft Project Christmas Decoration 100PCS (Silver)

Shapenty$6.534.6★114 rev

Mabor 100Pcs Silver Star Charms Star Charms for Jewelry Making

Mabor$5.954.6★178 rev

Boutigem 100Pcs Tibetan Star Charms Silver Hollow Pentagram Pendants Metal Four-pointed Star Charms Hollow Celestial Pendants for DIY Crafts Earring Necklace Bracelet Jewelry Making

Boutigem$11.664.7★12 rev

kate spade new york AirTag Charm Keychain - Star-Shaped AirTag Holder

kate spade new york$34.434.8★929 rev

Newest

by launch date

BEIQIYA 80pcs Star Charms for Jewelry Making 4 Styles Silver

BEIQIYA$8.9210 rev

3mo ago

32Pcs Fadeless Stainless Steel Star Charms for Jewelry Making (Star)

stino$9.9114 rev

5mo ago

Alrhso 100PCS Gold Star Charms Mini Metal Hollow Star Beads Small Pentagram Dangle Pendants Bulk for DIY Jewelry Making Necklace Bracelet Earring Keychain Christmas Decoration

Alrhso$6.4610 rev

1y ago

Boutigem 100Pcs Tibetan Star Charms Silver Hollow Pentagram Pendants Metal Four-pointed Star Charms Hollow Celestial Pendants for DIY Crafts Earring Necklace Bracelet Jewelry Making

Boutigem$11.6612 rev

1y ago

Boranran 50pcs Star Glass Pendant Charms Multicolor Celestial Drops (8x11mm)

Boranran$8.7361 rev

1y ago

What buyers say about star charms

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“the variety is amazing”

Advertised Vs Actual Product15%

“Exactly as pictured/described”

Size-Overall7%

“the right size for me”

Durability7%

“They are also very durable”

Value For Money6%

“this was way cheaper”

Brightness/Shine/Glow6%

“Very shiny cute little stars for jewelry”

Color5%

“the colors are beautiful”

Gifting Purpose4%

“Cute gifts”

Ease Of Use3%

“Of course, it may be convenient for others,”

Strength2%

“sturdy”

What buyers complain about

Size-Overall34%

“They are somewhat big”

Color8%

“Not as colorful as the items are listed in the pictures”

Hard Feel6%

“Rough and cheap looking”

Quality-Overall6%

“the quality isnt too good”

Print Quality6%

“get 3 of each kind make shure you read the print”

Weight Heavy6%

“Its heavy”

Color Fading/Discoloration3%

“loses some color after some wear”

Ease Of Application2%

“it takes alot of patience applying them”

Value For Money2%

“Not worth the listed price with how cheaply made these plastic beads”

Material Quality2%

“Not quality acrylic plastic just very cheaply made”

Top return reasons

Size-Overall55%

Advertised Vs Actual Product10%

Quality-Overall7%

Value For Money6%

Defective Material/Parts3%

Compatibility-Overall3%

Material Quality2%

Color2%

Functionality-Overall2%

Gap/Hole2%

Common questions

Is star charms profitable to sell on Amazon United States?: The niche generates $51K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the star charms niche?: 27 brands and 32 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in star charms?: Top complaints mined from reviews: Size-Overall, Color, Hard Feel. The return rate is 1.2%.
What does it cost to enter the star charms niche?: Listings span $3.97–$34.43; the average listing price is $8.96 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.

star charms

star charms market data

Competition & brand share

Demand

Top star charms search terms