Is stampin up profitable to sell on Amazon United States?

The niche generates $91K/yr across 116 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the stampin up niche?

49 brands and 88 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in stampin up?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Magnetic Strength/Adsorption. The return rate is 0.9%.

When does demand for stampin up peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the stampin up niche?

Listings span $4.23–$57.53; the average listing price is $10.93 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.

stampin up

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.9%) keeps it on the watch list.

Competition

Incredible18%

top-5 click share — an open shelf

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great41%

top-5 brand share — no brand owns this niche

Review moat

Great331.83

avg incumbent reviews — the moat a new listing must climb

Price range

Great$4.23–$57.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.93

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$91K

$91K/yr · 979K searches

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, stampin up is a $91K/yr Amazon United States market (979K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

stampin up market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: $137K–$164K; units × avg price
Conversion rate: 0.9%
Avg BSR: #317
Page quality: 0%
Prime: 85%
Sponsored: 78%
Out of stock: 3.9%
Avg brand age: 42 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

49 falling

Sellers

Top-5 brand share

41%

Top 20: 81%

Top-5 click share

18%

Top 20: 42%

Open market

54%

HITKUZ13%
ZECNG8%
Lapoo7%
Kashoer7%
Generic6%
Spellbinders5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top stampin up search terms

spellbinders dies96K/yr +1.1%0.3% conv.
dies93K/yr -3.3%0.2% conv.
metal die cuts47K/yr +55.3%0.4% conv.
cutting dies97K/yr -26.1%0.4% conv.
metal cutting dies55K/yr +1.2%0.1% conv.
stampin up61K/yr -14.9%0.6% conv.
sizzix dies70K/yr -24.3%0.6% conv.
die cut45K/yr +0.1%0.3% conv.
stamps and dies64K/yr -29.8%0.3% conv.
tim holtz dies56K/yr -19.3%0.2% conv.

All search terms

Top stampin up products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7558)

HITKUZ$11.714.1★33 rev

4 Pieces Background Flower Frame Metal Cutting Dies 3D Rectangle Flower Dies Leaves Shape Embossing Scrapbooking Dies Cuts Stencil for DIY Scrapbooking Bookmark Album Decoration Card Making

ZECNG$8.264.6★243 rev

Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7556)

Generic$11.974.5★18 rev

2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7553)

HITKUZ$11.644.1★33 rev

hinana 7pcs/Set Rectangle Frame Metal Die Cuts Scallops Stitched Nesting Tag Background Cutting Dies for DIY Scrapbooking Album Decorative Embossing Paper Card Making

hinana$4.884.6★571 rev

Newest

by launch date

Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7556)

Generic$11.9718 rev

3mo ago

2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7558)

HITKUZ$11.7133 rev

3mo ago

2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7553)

HITKUZ$11.6433 rev

3mo ago

2026 Stamps and Dies for Card Making DIY Dies and Stamps for Spring Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7486)

XOZOWOY$13.9619 rev

3mo ago

2026 Stamps and Dies for Card Making DIY Dies and Stamps for Spring Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7490)

XOZOWOY$12.9019 rev

3mo ago

What buyers say about stampin up

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Value For Money12%

“Best value”

Ease Of Use8%

“Easy to use”

Design-Overall7%

“Perfect variety of designs”

Size-Overall7%

“Perfect size”

Advertised Vs Actual Product7%

“As advertised”

Collectibles6%

“This is a great addition to your for collection to use for many different things”

Storage Capacity3%

“Overall, great buy and provide great storage”

Print Quality3%

“All of the stamps printed clearly and easily”

Color3%

“Love the colors”

What buyers complain about

Size-Overall26%

“the magnetic sheets do not fit”

Quality-Overall7%

“Cheap”

Magnetic Strength/Adsorption7%

“Not very strong magnetic”

Ease Of Use5%

“Very hard to separate”

Print Quality5%

“Having some problems with the stamps it is not printing an even text”

Value For Money5%

“This is not a good value for your money”

Advertised Vs Actual Product4%

“Not what was pictured”

Strength4%

“Too flimsy”

Functionality-Overall4%

“Dies dont work well”

Thickness3%

“They are not very thick”

Top return reasons

Size-Overall40%

Functionality-Overall13%

Advertised Vs Actual Product10%

Defective Material/Parts5%

Magnetic Strength/Adsorption4%

Ease Of Use3%

Quality-Overall2%

Compatibility-Overall2%

Value For Money2%

Cutting/Trimming2%

Common questions

Is stampin up profitable to sell on Amazon United States?: The niche generates $91K/yr across 116 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the stampin up niche?: 49 brands and 88 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in stampin up?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Magnetic Strength/Adsorption. The return rate is 0.9%.
When does demand for stampin up peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the stampin up niche?: Listings span $4.23–$57.53; the average listing price is $10.93 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.

stampin up

stampin up market data

Competition & brand share

Demand & seasonality

Top stampin up search terms

Top stampin up products on Amazon

Top sellers

Newest

Trending

What buyers say about stampin up

What buyers love

What buyers complain about

Top return reasons

Common questions

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