squishy glue
Skip itPrices mostly outside the sweet spot ($2.76–$10.07) — this niche doesn't clear our bar today.
Growth
Incredible+570.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad5,211.59avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad$7.56avg listing price — sweet spot $15–$100
Market size
Bad$16K$16K/yr · 61K searches
Price range
Bad$2.76–$10.07cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, squishy glue is a $16K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
squishy glue market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $15K–$19K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 10.7%
- Avg brand age
- 52 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
63
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
12%
- INSOIA25%
- ALECPEA18%
- Meuvcol18%
- Hzutloer15%
- FITTDYHE9%
- ixirpro3%
- Open — no brand owns it (7 brands, 12%)
Top squishy glue search terms
- squishy glue39K/yr
- glue for squishies8K/yr
- squishy glue seal6K/yr
- tpr glue6K/yr
- needoh repair glue2K/yr
Top squishy glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silicone Glue 20g Clear Super Glue for Silicone Repair Quick Fix Silicones Adhesive Heavy Duty Strong Crazy Instant Glue for Bonding Model Toys TPR TPU DIY Crafts and More
INSOIA$6.664.2★320 rev
Meuvcol Silicone Glue 100g - Fast-Bonding & Waterproof Silicone Adhesive for Silicon Rubber Model Toys TPU TPR TPE - Clear Liquid Silicone Adhesive for Crafts 6 Applicator Nozzles
Meuvcol$10.014.3★2,995 rev
Multi-Purpose Super Glue | High Strength Clear Adhesive with Brush | for Rubber PVC Acrylic Wood Ceramics Leather Plastic | DIY Crafts
Hzutloer$8.984.2★290 rev
B7000 Jewelry Glue for Making FITTDYHE 1PCS 50ML/1.69 fl oz Clear Adhesive for Rhinestone Fabric Multipurpose Super B-7000 for Phone Repair Nail Art Wood Glass Charms
FITTDYHE$6.064.6★8,384 rev
ALECPEA 30g Professional Silicone Glue - High-Flexibility Instant Adhesive for Silicone-to-Silicone Bonding - Waterproof Clear Glue for Silicone Rubber TPE TPU Repairs - Sets in 15 Seconds
ALECPEA$8.914.0★680 rev
Newest
by launch date
B-7000 Glue Clear with Precision Tip 15ml 10 Pack Multi-Function Craft Adhesive Waterproof Strong Bond Glue for Jewelry Making Rhinestones Bedazzling Crafts Shoes Fabric Phone Repair
ALECPEA$7.68135 rev
Hzutloer 4OZ Clear Sponge Glue with Brush Applicator Super Strong Waterproof Sponge Adhesive High Strength Foam Rubber Plastic Pearl Cotton Repair Glue
Hzutloer$10.0713 rev
Meuvcol Silicone Glue 100g - Fast-Bonding & Waterproof Silicone Adhesive for Silicon Rubber Model Toys TPU TPR TPE - Clear Liquid Silicone Adhesive for Crafts 6 Applicator Nozzles
Meuvcol$10.012,995 rev
Pointer Silicone Glue Crystal Clear Multipurpose Adhesive for Craft Art DIY Home Projects Wood Ceramic Plastic Flexible Transparent Household Precise Application Clear Finish Waterproof Seal - 100mL
Pointer$8.32126 rev
Multi-Purpose Super Glue | High Strength Clear Adhesive with Brush | for Rubber PVC Acrylic Wood Ceramics Leather Plastic | DIY Crafts
Hzutloer$8.98290 rev
Trending
90-day click momentumSilicone Glue 20g Clear Super Glue for Silicone Repair Quick Fix Silicones Adhesive Heavy Duty Strong Crazy Instant Glue for Bonding Model Toys TPR TPU DIY Crafts and More
INSOIA$6.664.2★
Hzutloer 4OZ Clear Sponge Glue with Brush Applicator Super Strong Waterproof Sponge Adhesive High Strength Foam Rubber Plastic Pearl Cotton Repair Glue
Hzutloer$10.074.2★
Super Glue Gel XXL Value Size 1.76oz Non-Drip All Purpose Adhesive for Vertical Surfaces Bonds Plastic Wood Metal & Ceramic Clear Finish Precision Tip
KRAFTPROTZ$9.414.6★
Multi-Purpose Super Glue | High Strength Clear Adhesive with Brush | for Rubber PVC Acrylic Wood Ceramics Leather Plastic | DIY Crafts
Hzutloer$8.984.2★
20g Thin CA Glue (2-3 CPS) 2-5 Second Cure Time - Ideal for Hobbies and Precision Work: Woodworking Model Making (Cars Airplanes) Pen Turning Inlays and Surface Stabilization
ALECPEA$5.634.4★
What buyers say about squishy glue
What buyers praise and complain about, mined from review topics.What buyers love
“Great adhesive”
“Excellent for your phone”
“Efficient and fast”
“As Advertised”
“Strong hold”
“Its easy to apply”
“Great value”
“Holds well”
“Very nice hold”
“No strong smell”
What buyers complain about
“Poor adhesion”
“Poor performance”
“Hard to Use”
“they came off while wearing it”
“Don't waste your money”
“The gel formula is thick”
“False information”
“Low quality”
“Not as strong as advertised”
“Does have some odor”
Top return reasons
Common questions
- Is squishy glue profitable to sell on Amazon United States?
- The niche generates $16K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +570.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the squishy glue niche?
- 13 brands and 63 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in squishy glue?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Ease Of Use. The return rate is 0.4%.
- What does it cost to enter the squishy glue niche?
- Listings span $2.76–$10.07; the average listing price is $7.56 (sweet spot $15–$100). The average incumbent carries 5,212 reviews — the moat a new listing must climb.