Skip to content

Squishy Glue

Fail

Prices span $4.84–$15.82, mostly outside the sweet spot, so Squishy Glue is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$37K/yr205K searches / yr
90-day growth
+271.5%search demand this quarter
Competition
73%top-5 click share · 10 brands · 12 sellers

Flapen Score

Squishy Glue against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Squishy Glue is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squishy Glue market on Amazon at a glance

Shoppers on Amazon United States searched for Squishy Glue 205K times last year and spent an estimated $37K. The top 5 brands take 85% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +271.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+271.5%
Conversion, latest week
2.1%
Market size, estimated
$37Ka year
Top search term
squishy glue109K searches a year

02 · Price

A sale here is worth $8.88.

Listings sell for $8.88 on average, from $4.84 to $15.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.88 that is $2K to $4K a year per listing.

Average price
$8.88under the $15 to $100 sweet spot
Price range
$4.84–$15.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #30 within Adhesives. It carries 1,539 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
18.4%
Average rank
#30in Adhesives
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,539per listing
Listings tracked
16

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Squishy Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

12

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

8%

  • Brand 127%
  • Brand 218%
  • Brand 316%
  • Brand 413%
  • Brand 512%
  • Brand 67%
  • Open — no brand owns it (4 brands, 8%)

Demand

Squishy Glue search demand

Weekly searches over the year. Pick a range.

25K15KSpike '26Prime Day '26Jun '26Jun '26Jul '26Jul '26Aug '26Aug '26Aug '26

Search terms

Top Squishy Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squishy glue109K/yr
  • tpr glue26K/yr
  • glue for squishies19K/yr
  • squishy glue seal16K/yr
  • tpr glue for squishy10K/yr
  • tpr glue for stress balls5K/yr
  • needoh glue10K/yr
  • glue for squishy3K/yr
  • squishy sealing glue2K/yr
  • stress ball glue5K/yr

Reviews and returns

What reviews say buyers love and hate about Squishy Glue

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Adhesion/Stickiness”
35%of negative reviews mention “Adhesion/Stickiness”
1.0%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Squishy Glue questions

Answered from the same tracked data.