Squishy Gel
MaybeProducts sell for $23.22 on average, inside the sweet spot. But shoppers spend an estimated $43K a year here, so Squishy Gel is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 4650
- Market size
- $43K/yr84K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 52%top-5 click share · 16 brands · 21 sellers
Flapen Score
Squishy Gel against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Squishy Gel is stronger. Inside it, weaker.
Market
The Squishy Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Squishy Gel 84K times last year and spent an estimated $43K. The top 5 brands take 79% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $43Ka year
- Top search term
- squishy gel14K searches a year
02 · Price
A sale here is worth $23.22.
Listings sell for $23.22 on average, from $9.61 to $59.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.22 that is $0 to $2K a year per listing.
- Average price
- $23.22inside the $15 to $100 sweet spot
- Price range
- $9.61–$59.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #717 within Sculpture Supplies. It carries 589 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 11.3%
- Average rank
- #717in Sculpture Supplies
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 589per listing
- Listings tracked
- 29
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Squishy Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
21
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
16%
- Brand 149%
- Brand 211%
- Brand 37%
- Brand 47%
- Brand 55%
- Brand 65%
- Open — no brand owns it (10 brands, 16%)
Demand
Squishy Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 6 of 12 months tracked
Search terms
Top Squishy Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squishy gel14K/yr
- flex rubber for squishy making13K/yr
- flex rubber9K/yr
- squishy silicone6K/yr
- lets resin taba squishy kit5K/yr
- taba squishy glue5K/yr
- taba squishy silicone6K/yr
- taba squishy liquid5K/yr
- squishy resin4K/yr
- lets resin squishy kit5K/yr
Reviews and returns
What reviews say buyers love and hate about Squishy Gel
We read the reviews and the return reasons for every product selling here.
“have a sticky surface”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squishy Gel questions
Answered from the same tracked data.









