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Squishmallow Crochet Kit

Fail

The top 5 brands take 100% of clicks, so Squishmallow Crochet Kit is a Fail.

Flapen Score
33
33 / 100
Ranks 4,314 of 4,656 Arts, Crafts & Sewing niches · −13 vs the category median of 46
Market size
$22K/yr30K searches / yr
90-day growth
-45.9%search demand this quarter
Competition
93%top-5 click share · 4 brands · 9 sellers

Flapen Score

Squishmallow Crochet Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Squishmallow Crochet Kit is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squishmallow Crochet Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Squishmallow Crochet Kit 30K times last year and spent an estimated $22K. All 4 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-45.9%
Conversion, latest week
5.4%
Market size, estimated
$22Ka year
Peak month
December20.3× the quietest month
Top search term
squishmallow crochet kit18K searches a year

02 · Price

A sale here is worth $13.57.

Listings sell for $13.57 on average, from $11.97 to $17.71. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $13.57 that is $0 to $1K a year per listing.

Average price
$13.57under the $15 to $100 sweet spot
Price range
$11.97–$17.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #28 within Knitting & Crochet. It carries 514 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#28in Knitting & Crochet
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
514per listing
Listings tracked
8

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Squishmallow Crochet Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 221%
  • Brand 33%
  • Brand 42%

Demand

Squishmallow Crochet Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 20.3×

Search terms

Top Squishmallow Crochet Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squishmallow crochet kit18K/yr
  • squishmallows crochet kit6K/yr
  • squishmallow crochet5K/yr
  • crochet kit squishmallow2K/yr

Reviews and returns

What reviews say buyers love and hate about Squishmallow Crochet Kit

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gifting Purpose”
36%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.2%of orders come back
“The instructions are confusing”
A buyer, on “Instructions/User Manual/Troubleshooting”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Squishmallow Crochet Kit questions

Answered from the same tracked data.