Is squishmallow crochet kit profitable to sell on Amazon United States?

The niche generates $22K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -45.9%. Flapen's verdict: Skip it (33/100).

How competitive is the squishmallow crochet kit niche?

4 brands and 9 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in squishmallow crochet kit?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Ease Of Use. The return rate is 1.2%.

When does demand for squishmallow crochet kit peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 20.3× the quietest.

What does it cost to enter the squishmallow crochet kit niche?

Listings span $11.97–$17.71; the average listing price is $13.57 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.

squishmallow crochet kit

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Good513.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.57

avg listing price — sweet spot $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay$11.97–$17.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad93%

top-5 click share — a locked-up shelf

Market size

Bad$22K

$22K/yr · 30K searches

Growth

Bad-45.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, squishmallow crochet kit is a $22K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

squishmallow crochet kit market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $14K–$17K; units × avg price
Conversion rate: 5.4%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 9.1%
Avg brand age: 24 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Horizon Group USA74%
Squishmallows21%
Joyclub3%
Crochetta2%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -45.9% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 20.3×

Open Trend

Top squishmallow crochet kit search terms

squishmallow crochet kit18K/yr -47.3%3.6% conv.
squishmallows crochet kit6K/yr -41.3%4.8% conv.
squishmallow crochet5K/yr -50.9%4.2% conv.
crochet kit squishmallow2K/yr -30.6%3.7% conv.

All search terms

Top squishmallow crochet kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Original Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts

Horizon Group USA$11.974.3★225 rev

Original Squishmallows Bebe the Bluebird Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts

Horizon Group USA$12.804.3★225 rev

Original Squishmallows Omar the Bear Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts

Squishmallows$12.264.2★88 rev

Original Squishmallows Wendy The Frog Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-by-Step Tutorials Exclusive Crochet Kit DIY Craft Crochet Kits Great Teen Gifts

Horizon Group USA$12.124.3★225 rev

Original Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts

Horizon Group USA$12.644.3★225 rev

Newest

by launch date

Original Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts

Horizon Group USA$12.64225 rev

6mo ago

Original Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts

Horizon Group USA$11.97225 rev

6mo ago

Joyclub Crochet Kit for Beginners 6 PCS Amigurumi Animal Family Crochet Starter Kit with Step-by-Step Video Tutorials 40% Extra Yarn DIY Craft Gifts for Adults Knitting Lovers Mother Teacher Graduates

Joyclub$17.71235 rev

7mo ago

Original Squishmallows Bracelet Design Set Cute & Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit

Horizon Group USA$14.52455 rev

1y ago

Original Squishmallows Bebe the Bluebird Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts

Horizon Group USA$12.80225 rev

1y ago

What buyers say about squishmallow crochet kit

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose18%

“Great gift”

Quality-Overall14%

“good quality, safe for kids”

Ease Of Use13%

“Easy to use”

Instructions/User Manual/Troubleshooting13%

“The instructions are clear”

Fun/Entertainment Experience12%

“fun for family activities”

Value For Money5%

“Reasonably priced”

Advertised Vs Actual Product5%

“Came just like it showed in the photos”

Design-Overall3%

“Adorable Designs,”

Color3%

“the colors are cute”

Assembly/Installation2%

“She loves it very easy to assemble bracelets”

What buyers complain about

Instructions/User Manual/Troubleshooting36%

“The instructions are confusing”

Quality-Overall12%

“They look very cheap and low quality”

Ease Of Use7%

“Difficult to use”

Advertised Vs Actual Product7%

“Items not as described or pictured”

Material Quality6%

“Poor Quality Materials”

Size-Overall5%

“The yarn is kinda too tiny”

Stitch/Finish/Polish4%

“Little weird with the slip stitch in each row”

Value For Money4%

“a huge waste of money”

Strength2%

“wouldnt hold together”

Durability1%

“Yarn comes apart before even finishing first step”

Top return reasons

Instructions/User Manual/Troubleshooting26%

Advertised Vs Actual Product17%

Size-Overall12%

Value For Money10%

Quality-Overall6%

Hard Feel5%

Material Quality4%

Gifting Purpose4%

Defective Material/Parts3%

Product Condition3%

Common questions

Is squishmallow crochet kit profitable to sell on Amazon United States?: The niche generates $22K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -45.9%. Flapen's verdict: Skip it (33/100).
How competitive is the squishmallow crochet kit niche?: 4 brands and 9 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in squishmallow crochet kit?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Ease Of Use. The return rate is 1.2%.
When does demand for squishmallow crochet kit peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 20.3× the quietest.
What does it cost to enter the squishmallow crochet kit niche?: Listings span $11.97–$17.71; the average listing price is $13.57 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.