squiggle pen
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great$13.10–$39.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.51avg listing price — sweet spot $15–$100
Review moat
Great469.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$21K$21K/yr · 40K searches
According to Flapen's Amazon United States niche tracking, squiggle pen is a $21K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
squiggle pen market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $37K–$46K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #571
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
14
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
5%
- Physical Therapy Aids37%
- Squiggle Wiggle Writer36%
- Hart12%
- Hart Enterprises Inc.4%
- YoYa Toys3%
- PGPBW3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 11.0×
Top squiggle pen search terms
- wiggle pen9K/yr
- squiggle pen10K/yr
- vibrating pen for kids4K/yr
- squiggle wiggle writer3K/yr
- wiggle writer7K/yr
- wiggle writer pen for kids4K/yr
- wiggle writer pen2K/yr
Top squiggle pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Squiggle Wiggle Writer Multicolor
Physical Therapy Aids$13.104.3★125 rev
Squiggle Wiggle Writer - 2 pack
Squiggle Wiggle Writer$21.124.4★270 rev
Squiggle Wiggle Writer Multicolor
Hart$14.374.2★943 rev
Squiggle Wiggle Writer - The Original Vibrating Motorized Pen - 4 Pack
Squiggle Wiggle Writer$39.443.9★20 rev
Squiggle Wiggle Writer Set
Hart Enterprises Inc.$13.744.1★17 rev
Newest
by launch date
LiYiQ 48 PCS Cartoon Stress Relief Bobblehead Pens Fun Cute Pen Fidget Pens Kawaii Octopus Bear Strawberry Owl Dinosaur Cactus Panda Shape Pen for Classroom Prizes Office Supplies
LiYiQ$18.31225 rev
PGPBW 30 Squishy Pens for Kids Cute Fun Pens for Kids Stress Relief Bobblehead Pen Party Favors Birthday Gifts for Boys & Girls Classroom Prizes
PGPBW$14.20214 rev
Squiggle Wiggle Writer - The Original Vibrating Motorized Pen - 4 Pack
Squiggle Wiggle Writer$39.4420 rev
YoYa Toys Liquipen - Liquid Motion Bubbler Pen Toy (3 Pack) - 3 Colors - Colorful Timer Pens for Focus Stress & Anxiety Relief - Fun Desk Fidget Toy for School & Office - Great Gift for Kids & Adults
YoYa Toys$16.562,340 rev
Kinsman Enterprises 40050 Squiggle Wiggle Writer Vibrating Pen with 4 Different Color Refills
Kinsman Enterprises$15.7468 rev
Trending
90-day click momentumSquiggle Wiggle Writer Multicolor
Hart$14.374.2★
PGPBW 30 Squishy Pens for Kids Cute Fun Pens for Kids Stress Relief Bobblehead Pen Party Favors Birthday Gifts for Boys & Girls Classroom Prizes
PGPBW$14.204.6★
LiYiQ 48 PCS Cartoon Stress Relief Bobblehead Pens Fun Cute Pen Fidget Pens Kawaii Octopus Bear Strawberry Owl Dinosaur Cactus Panda Shape Pen for Classroom Prizes Office Supplies
LiYiQ$18.314.7★
Squiggle Wiggle Writer Set
Hart Enterprises Inc.$13.744.1★
Squiggle Wiggle Writer - 2 pack
Squiggle Wiggle Writer$21.124.4★
What buyers say about squiggle pen
What buyers praise and complain about, mined from review topics.What buyers love
“still super fun”
“They write really smoothly also”
“Pleasantly suprised at the quality”
“Very fun, like the colored ink,”
“the size was perfect”
“It's made out of a strong plastic material”
“And I've had no problems with leaks”
What buyers complain about
“Broke immediately before first use”
“didnt work”
“Two out of the three pens ink was dry”
“Absolute cheapness”
“Hard to open”
“Pens dont write”
“overall not a great value for your money”
“smelled like burning plastic”
“False Advertisement”
“Kind of flimsy”
Top return reasons
Common questions
- Is squiggle pen profitable to sell on Amazon United States?
- The niche generates $21K/yr across 9 tracked products. 90-day search growth is -32.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the squiggle pen niche?
- 8 brands and 14 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in squiggle pen?
- Top complaints mined from reviews: Durability, Functionality-Overall, Dry/Empty Ink. The return rate is 0.9%.
- When does demand for squiggle pen peak?
- Demand peaks in Nov–Dec; the busiest month runs 11.0× the quietest.
- What does it cost to enter the squiggle pen niche?
- Listings span $13.10–$39.44; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 469 reviews — the moat a new listing must climb.