Squiggle Pen
FailShoppers spend an estimated $21K a year here, so Squiggle Pen is a Fail.
- Flapen Score
- 38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 4638
- Market size
- $21K/yr40K searches / yr
- 90-day growth
- -32.3%search demand this quarter
- Competition
- 89%top-5 click share · 8 brands · 14 sellers
Flapen Score
Squiggle Pen against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Squiggle Pen is stronger. Inside it, weaker.
Market
The Squiggle Pen market on Amazon at a glance
Shoppers on Amazon United States searched for Squiggle Pen 40K times last year and spent an estimated $21K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -32.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $21Ka year
- Peak month
- December11.0× the quietest month
- Top search term
- wiggle pen9K searches a year
02 · Price
A sale here is worth $18.51.
Listings sell for $18.51 on average, from $13.10 to $39.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $18.51 that is $2K to $5K a year per listing.
- Average price
- $18.51inside the $15 to $100 sweet spot
- Price range
- $13.10–$39.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #571 within Drawing. It carries 469 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #571in Drawing
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 469per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Squiggle Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
14
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
5%
- Brand 137%
- Brand 236%
- Brand 312%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Squiggle Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 11.0×
Search terms
Top Squiggle Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wiggle pen9K/yr
- squiggle pen10K/yr
- vibrating pen for kids4K/yr
- squiggle wiggle writer3K/yr
- wiggle writer7K/yr
- wiggle writer pen for kids4K/yr
- wiggle writer pen2K/yr
Reviews and returns
What reviews say buyers love and hate about Squiggle Pen
We read the reviews and the return reasons for every product selling here.
“Broke immediately before first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squiggle Pen questions
Answered from the same tracked data.