Square Hole Punch

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months

344K

Growth, 90 days vs prior 90

-43.5%

Conversion, latest week

3.9%

Market size, estimated

$216Ka year

Peak month

January4.1× the quietest month

Top search term

square hole punch81K searches a year

Listings sell for $15.93 on average, from $6.80 to $30.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.93 that is $4K to $8K a year per listing.

Average price

$15.93inside the $15 to $100 sweet spot

Price range

$6.80–$30.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

5.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #251 within Paper & Paper Crafts. It carries 286 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#251in Paper & Paper Crafts

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

286per listing

Listings tracked

35

20 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

5Amazon's first-year sales bar

Average brand age

45 months