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Square Embroidery Hoop

Fail

Demand is soft, at -20.1% this quarter, so Square Embroidery Hoop is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$96K/yr139K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
40%top-5 click share · 20 brands · 25 sellers

Flapen Score

Square Embroidery Hoop against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Square Embroidery Hoop is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Square Embroidery Hoop market on Amazon at a glance

Shoppers on Amazon United States searched for Square Embroidery Hoop 139K times last year and spent an estimated $96K. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
3.5%
Market size, estimated
$96Ka year
Top search term
nurge embroidery hoop35K searches a year

02 · Price

A sale here is worth $19.54.

Listings sell for $19.54 on average, from $6.57 to $59.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.54 that is $0 to $2K a year per listing.

Average price
$19.54inside the $15 to $100 sweet spot
Price range
$6.57–$59.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #102 within Needlework. It carries 861 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#102in Needlework
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
861per listing
Listings tracked
51

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Square Embroidery Hoop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

25

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

40%

Top 20: 74%

Open market

13%

  • Brand 162%
  • Brand 28%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (14 brands, 13%)

Demand

Square Embroidery Hoop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Square Embroidery Hoop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nurge embroidery hoop35K/yr
  • square embroidery hoop34K/yr
  • square embroidery hoops8K/yr
  • nurge10K/yr
  • nurge hoops10K/yr
  • square embroidery frame9K/yr
  • square cross stitch hoop5K/yr
  • embroidery hoop square7K/yr
  • nurge hoops for cross stitching8K/yr
  • nurge hoop4K/yr

Reviews and returns

What reviews say buyers love and hate about Square Embroidery Hoop

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Size not as described”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Square Embroidery Hoop questions

Answered from the same tracked data.