Square Embroidery Hoop
FailDemand is soft, at -20.1% this quarter, so Square Embroidery Hoop is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $96K/yr139K searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 40%top-5 click share · 20 brands · 25 sellers
Flapen Score
Square Embroidery Hoop against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Square Embroidery Hoop is stronger. Inside it, weaker.
Market
The Square Embroidery Hoop market on Amazon at a glance
Shoppers on Amazon United States searched for Square Embroidery Hoop 139K times last year and spent an estimated $96K. The top 5 brands take 85% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $96Ka year
- Top search term
- nurge embroidery hoop35K searches a year
02 · Price
A sale here is worth $19.54.
Listings sell for $19.54 on average, from $6.57 to $59.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.54 that is $0 to $2K a year per listing.
- Average price
- $19.54inside the $15 to $100 sweet spot
- Price range
- $6.57–$59.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #102 within Needlework. It carries 861 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #102in Needlework
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 861per listing
- Listings tracked
- 51
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Square Embroidery Hoop products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nurge Square Embroidery Hoop - Plastic Cross Stitch Frame for Needlepoint & Embroidery - Adjustable Craft Hoop - Lilac - Set of 3
- Price
- $20.84
- Rating
- 4.7/5
- Reviews
- 2,388
- Age
- 3y ago

Nurge Square Embroidery Hoop - Plastic Cross Stitch Frame for Needlepoint & Embroidery - Adjustable Craft Hoop - Pink - Set of 3
- Price
- $19.81
- Rating
- 4.7/5
- Reviews
- 2,388
- Age
- 3y ago

Nurge Lilac 4 Pcs Set Plastic Square Embroidery Hoop Cross Stitch Hoops Punch Needle Hoop DIY Craft Sewing ABS Plastic Embroidery Hoops
- Price
- $29.18
- Rating
- 4.7/5
- Reviews
- 2,388
- Age
- 3y ago

MUFEKUM Square Embroidery Hoops Cross Stitch Hoop and ABS Plastic Embroidery Hoops for Sewing Needlework Cross Stitch Embroidery Projects (3PCS-3 4.3 6.5)
- Price
- $9.92
- Rating
- 4.2/5
- Reviews
- 305
- Age
- 4y ago

Nurge Square Embroidery Hoop - Plastic Cross Stitch Frame for Needlepoint & Embroidery - Adjustable Craft Hoop - Blue - Set of 4
- Price
- $27.12
- Rating
- 4.7/5
- Reviews
- 2,388
- Age
- 3y ago
Trending
estimated 90-day click momentum
Nurge Square Embroidery Hoop - Plastic Cross Stitch Frame for Needlepoint & Embroidery - Adjustable Craft Hoop - Blue - No:1 (X Small)
- Price
- $9.16
- Rating
- 4.7/5
- Reviews
- 2,388
- Age
- 4y ago

3 Pack 3 Size ABS Plastic Cross Stitch Hoop Square Embroidery Hoops Cross Stitch Hoops Embroidery Frames for Sewing Needlework Cross Stitch Embroidery Projects (3 Color)
- Price
- $9.45
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago

WINDAWNKE 3 Pack Square Embroidery Hoops ABS Plastic Cross Stitch Hoop for Sewing Needlework Embroidery Projects (3 4.3 6.5)
- Price
- $8.91
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 9mo ago

Nurge Square Embroidery Hoop - Plastic Cross Stitch Frame for Needlepoint & Embroidery - Adjustable Craft Hoop - Lilac - Set of 3
- Price
- $20.84
- Rating
- 4.7/5
- Reviews
- 2,388
- Age
- 3y ago

Nurge 5Inch 6Inch and 7 Inch (1 Piece of Each Size) Premium Beech Wood Gold Clasp Embroidery Hoop 8mm/0.3 Thickness (3 Pcs Bundle Set 5/6/7)
- Price
- $19.13
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 1y ago
Newest
by launch date
3 Pack 3 Size ABS Plastic Cross Stitch Hoop Square Embroidery Hoops Cross Stitch Hoops Embroidery Frames for Sewing Needlework Cross Stitch Embroidery Projects (3 Color)
- Price
- $9.45
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago

WINDAWNKE 3 Pack Square Embroidery Hoops ABS Plastic Cross Stitch Hoop for Sewing Needlework Embroidery Projects (3 4.3 6.5)
- Price
- $8.91
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 9mo ago

Caydo 3 PCS Square Embroidery Hoops Plastic Cross Stitch Snap Frames with Sewing Needles for Quilting Needlepoint & Silk-Painting 6 x 6 8 x 8 11 x 11 in(White)
- Price
- $21.69
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 9mo ago

Nurge 5Inch 6Inch and 7 Inch (1 Piece of Each Size) Premium Beech Wood Gold Clasp Embroidery Hoop 8mm/0.3 Thickness (3 Pcs Bundle Set 5/6/7)
- Price
- $19.13
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 1y ago

Nurge 4Inch 5Inch and 6 Inch (1 Piece of Each Size) Premium Beech Wood Gold Clasp Embroidery Hoop 8mm/0.3 Thickness
- Price
- $18.76
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
25
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 74%
Open market
13%
- Nurge62%
- Pllieay8%
- MUFEKUM7%
- Caydo4%
- ZOCONE3%
- PATIKIL2%
- Open — no brand owns it (14 brands, 13%)
Demand
Square Embroidery Hoop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0× · 7 of 12 months tracked
Search terms
Top Square Embroidery Hoop search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nurge embroidery hoop35K/yr
- square embroidery hoop34K/yr
- square embroidery hoops8K/yr
- nurge10K/yr
- nurge hoops10K/yr
- square embroidery frame9K/yr
- square cross stitch hoop5K/yr
- embroidery hoop square7K/yr
- nurge hoops for cross stitching8K/yr
- nurge hoop4K/yr
Reviews and returns
What reviews say buyers love and hate about Square Embroidery Hoop
We read the reviews and the return reasons for every product selling here.
“Size not as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Square Embroidery Hoop questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









