Is spray paint set profitable to sell on Amazon United States?

The niche generates $59K/yr across 42 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the spray paint set niche?

12 brands and 44 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in spray paint set?

Top complaints mined from reviews: Paint Quality, Spray/Flow, Color. The return rate is 0.3%.

When does demand for spray paint set peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the spray paint set niche?

Listings span $5.25–$121.50; the average listing price is $35.66 (sweet spot $15–$100). The average incumbent carries 5,397 reviews — the moat a new listing must climb.

spray paint set

Worth a look

Shows low returns (0.3%), but weak search conversion (1.1%) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.66

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great34%

top-5 click share — an open shelf

Price range

Good$5.25–$121.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,397.48

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$59K

$59K/yr · 144K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, spray paint set is a $59K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

spray paint set market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $71K–$89K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,873
Page quality: 0%
Prime: 57%
Sponsored: 40%
Out of stock: 21.2%
Avg brand age: 55 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

12 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

12%

Montana Gold35%
Montana Colors24%
DANG Paint12%
Montana Black9%
EvolveElite5%
Coogert5%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top spray paint set search terms

montana spray paint41K/yr -2.5%0.6% conv.
graffiti spray paint37K/yr +8.3%0.7% conv.
ironlak spray paint11K/yr +2.9%0.1% conv.
graffiti paint9K/yr +13.8%0.5% conv.
spray paint graffiti13K/yr +5.5%0.6% conv.
mtn spray paint6K/yr -9.2%1.2% conv.
montana black spray paint7K/yr +14.7%2.3% conv.
montana cans6K/yr -2.9%0.1% conv.
montana paint5K/yr +9.0%0.5% conv.
montana cans spray paint3K/yr +12.2%0.4% conv.

All search terms

Top spray paint set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Montana Cans Montana Black 400ml Color Spray Paint 400_ml 13.52 Fl Oz (Pack of 1)

Montana Gold$11.544.1★2,371 rev

DANG HiFlow High Pressure Graffiti Spray Paint Set of 12 Popular Colors 400ml Cans Fast-Drying Gloss Finish Weather Resistant Graffiti Paint Ideal for Murals Metal Canvas Orange Dot Fat Caps

DANG Paint$87.834.1★7 rev

Montana Eldorado MTN 94 Spray Paint 400-Millilitre Matt

Montana Colors$16.802.7★17 rev

Montana Cans Montana GOLD 400 ml Color Shock Black Spray Paint MXG-S9000 13.5 Ounce (Pack of 1)

Montana Gold$11.873.7★4,631 rev

Evolve Elite 12 pack Medium Pressure - Assorted Colors 12 oz Cans - Spray Paint Set

EvolveElite$60.604.1★164 rev

Newest

by launch date

Coogert 8 Colors Jumbo Poster Markers 15MM Thick Permanent Acrylic Graffiti Markers Wide Tip Paint Marker for Canvas Posters Board Fabric Window Wood Teachers Banner painting supplies

Coogert$16.22384 rev

11mo ago

DANG HiFlow High Pressure Graffiti Spray Paint Set of 12 Popular Colors 400ml Cans Fast-Drying Gloss Finish Weather Resistant Graffiti Paint Ideal for Murals Metal Canvas Orange Dot Fat Caps

DANG Paint$87.837 rev

1y ago

Spray Can Nozzle for Graffiti 20 Assorted Caps & Tips Auto DIY Projects

PINGARA$12.6458 rev

1y ago

DANG Prime Spray Paint Set of 12 Popular Colors 400ml Cans Matte Graffiti Art Supplies Weather Resistant Graffiti Supplies Spray Paint for Metal Mural Glass Canvas Wood 12 Carolina Caps

DANG Paint$91.7014 rev

2y ago

Evolve Elite 24 pack Low Pressure - Assorted Colors - 12 oz Spray Paint Cans

Generic$121.4515 rev

3y ago

What buyers say about spray paint set

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“Bright colors”

Quality-Overall16%

“Excellent quality and exactly as described”

Paint Quality9%

“Great paint”

Advertised Vs Actual Product8%

“Exactly what I needed”

Value For Money7%

“Worth it”

Ease Of Use6%

“Easy to use”

Coverage5%

“Best coverage”

Spray/Flow3%

“the flow is very good”

Ease Of Cleaning2%

“Clean, solid lines”

Soft Feel2%

“Opaque and smooth”

What buyers complain about

Paint Quality18%

“One or two cans created a mess when they spurted out globs of paint”

Spray/Flow15%

“The spray doesn't work”

Color10%

“Run out of color quickly”

Advertised Vs Actual Product8%

“This is false advertising”

Moist/Dry6%

“They are dried out”

Jamming/Clogging5%

“Clogged upon initial used”

Size-Overall4%

“Doesn't fit any of the 15 cans of spray paint I have”

Quality-Overall4%

“Cheaper than other brands”

Ease Of Use3%

“it was kinda hard to get”

Durability2%

“Break easily and cant use them”

Top return reasons

Size-Overall19%

Functionality-Overall17%

Advertised Vs Actual Product12%

Color8%

Value For Money8%

Paint Quality4%

Product Condition3%

Material Quality3%

Leak-Proof3%

Thickness3%

Common questions

Is spray paint set profitable to sell on Amazon United States?: The niche generates $59K/yr across 42 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the spray paint set niche?: 12 brands and 44 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in spray paint set?: Top complaints mined from reviews: Paint Quality, Spray/Flow, Color. The return rate is 0.3%.
When does demand for spray paint set peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the spray paint set niche?: Listings span $5.25–$121.50; the average listing price is $35.66 (sweet spot $15–$100). The average incumbent carries 5,397 reviews — the moat a new listing must climb.