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Sports Charms

Maybe

The top 5 brands take only 32% of clicks. But shoppers spend an estimated $51K a year here, so Sports Charms is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$51K/yr136K searches / yr
90-day growth
+15.6%search demand this quarter
Competition
27%top-5 click share · 52 brands · 106 sellers

Flapen Score

Sports Charms against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sports Charms is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Sports Charms 136K times last year and spent an estimated $51K. The top 5 brands take 32% of clicks. Demand peaks in Aug–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+15.6%
Conversion, latest week
3.4%
Market size, estimated
$51Ka year
Peak month
August2.0× the quietest month
Top search term
sports beads36K searches a year

02 · Price

A sale here is worth $10.87.

Listings sell for $10.87 on average, from $5.05 to $20.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.87 that is $1K to $3K a year per listing.

Average price
$10.87under the $15 to $100 sweet spot
Price range
$5.05–$20.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #2,060 within Beading Supplies. It carries 320 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#2,060in Beading Supplies
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
320per listing
Listings tracked
63

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Sports Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

52 rising

Sellers

106

Top-5 brand share

32%

Top 20: 76%

Top-5 click share

27%

Top 20: 67%

Open market

64%

  • Brand 19%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Sports Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecMarJunAugNovMarMayAug

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Sports Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sports beads36K/yr
  • sports charms27K/yr
  • sports charms for jewelry making19K/yr
  • beads for boys15K/yr
  • boy beads9K/yr
  • sport beads8K/yr
  • sport charms7K/yr
  • sports charms for bracelets6K/yr
  • sports beads for bracelets making9K/yr

Reviews and returns

What reviews say buyers love and hate about Sports Charms

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Beads are a bit small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sports Charms questions

Answered from the same tracked data.