Split Ring Pliers

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

+11.8%

Conversion, latest week

3.2%

Market size, estimated

$74Ka year

Peak month

July1.6× the quietest month

Top search term

split ring pliers124K searches a year

Listings sell for $13.08 on average, from $3.60 to $35.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $13.08 that is $7K to $10K a year per listing.

Average price

$13.08under the $15 to $100 sweet spot

Price range

$3.60–$35.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

1.8%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #2,262 within Jewelry Making Tools & Accessories. It carries 1,117 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#2,262in Jewelry Making Tools & Accessories

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,117per listing

Listings tracked

33

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months