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Split Cake Face Paint

Maybe

Products sell for $38.69 on average, inside the sweet spot. But the products selling today already average 4.6★, so Split Cake Face Paint is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$112K/yr135K searches / yr
90-day growth
+95.8%search demand this quarter
Competition
42%top-5 click share · 14 brands · 20 sellers

Flapen Score

Split Cake Face Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Split Cake Face Paint is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Split Cake Face Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Split Cake Face Paint 135K times last year and spent an estimated $112K. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +95.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+95.8%
Conversion, latest week
2.1%
Market size, estimated
$112Ka year
Peak month
October4.6× the quietest month
Top search term
tag face paint37K searches a year

02 · Price

A sale here is worth $38.69.

Listings sell for $38.69 on average, from $6.44 to $129.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $38.69 that is $0 to $4K a year per listing.

Average price
$38.69inside the $15 to $100 sweet spot
Price range
$6.44–$129.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #260 within Face Painting. It carries 505 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
70%
Out of stock, average day
2.9%
Average rank
#260in Face Painting
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
505per listing
Listings tracked
37

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Split Cake Face Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$11K$17K$22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 81%

Open market

10%

  • FUSION BODY ART42%
  • TAG Body Art32%
  • Bowitzki7%
  • Anka Bella3%
  • WUO3%
  • Drawdart3%
  • Open — no brand owns it (8 brands, 10%)

Demand

Split Cake Face Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 4.6×

Search terms

Top Split Cake Face Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tag face paint37K/yr
  • fusion face paint29K/yr
  • split cake face paint15K/yr
  • fusion body art face paint13K/yr
  • fusion body art9K/yr
  • face paint cakes6K/yr
  • face paint split cake6K/yr
  • gtx face paint4K/yr
  • fusion face paint palette5K/yr
  • split cake face paint palette4K/yr

Reviews and returns

What reviews say buyers love and hate about Split Cake Face Paint

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
21%of negative reviews mention “Paint Quality”
1.4%of orders come back
“the paint is hard to get on”
A buyer, on “Paint Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Split Cake Face Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data