Split Cake Face Paint
MaybeProducts sell for $38.69 on average, inside the sweet spot. But the products selling today already average 4.6★, so Split Cake Face Paint is a Maybe.
- Flapen Score
- 57 / 100Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 4657
- Market size
- $112K/yr135K searches / yr
- 90-day growth
- +95.8%search demand this quarter
- Competition
- 42%top-5 click share · 14 brands · 20 sellers
Flapen Score
Split Cake Face Paint against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Split Cake Face Paint is stronger. Inside it, weaker.
Market
The Split Cake Face Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Split Cake Face Paint 135K times last year and spent an estimated $112K. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul–Oct. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +95.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- +95.8%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $112Ka year
- Peak month
- October4.6× the quietest month
- Top search term
- tag face paint37K searches a year
02 · Price
A sale here is worth $38.69.
Listings sell for $38.69 on average, from $6.44 to $129.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $38.69 that is $0 to $4K a year per listing.
- Average price
- $38.69inside the $15 to $100 sweet spot
- Price range
- $6.44–$129.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #260 within Face Painting. It carries 505 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 70%
- Out of stock, average day
- 2.9%
- Average rank
- #260in Face Painting
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 505per listing
- Listings tracked
- 37
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Split Cake Face Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fusion Body Art Perfect Professional Face Paint Kit Hypoallergenic Vegan
- Price
- $34.78
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 3y ago

Fusion Body Art Water Activated Face Paint Palette Sampler Vegan Paint
- Price
- $32.08
- Rating
- 4.8/5
- Reviews
- 125
- Age
- 7y ago

TAG Face Paint and Body Paint Professional 12 Color Palette - 10g Regular Primary & Secondary Cakes - Safe for Sensitive Skin Wax-Based Opaque Makeup with 2 Artist Brushes
- Price
- $42.19
- Rating
- 4.6/5
- Reviews
- 970
- Age
- 13y ago

TAG Face Paint and Body Paint Professional One Stroke Palette - 10 Split Cakes (10g Each) - 1 Stroke Rainbow & Vibrant SFX Makeup for Halloween Cosplay & Festivals - Includes Size 8 Brush
- Price
- $53.83
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago

TAG Face and Body Paint - Split Cake 50g (Neon Rainbow)
- Price
- $16.13
- Rating
- 4.6/5
- Reviews
- 1,613
- Age
- 13y ago
Trending
estimated 90-day click momentum
Fusion Body Art Pro Face Paint Kit 12 Matte Colors & 12 Split Cakes
- Price
- $123.65
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

WUO Professional Face Painting Kit for Kids Adults 12x10g Split Cake Palette with Stencils Sponge Non-Toxic Water-Activated Rainbow Body Face Paint Makeup for Halloween Christmas & Costume Partie
- Price
- $22.49
- Rating
- 4.8/5
- Reviews
- 110
- Age
- 9mo ago

Face Painting Kit for Kids Adults 12X10gm Split Cake Face Paint Palette with 9 Gliters 2 Eye Shadow Sticks 2 Sponges 6 Stencils
- Price
- $14.42
- Rating
- 4.4/5
- Reviews
- 290
- Age
- 1y ago

TAG Face Paint and Body Paint Professional Rainbow Fairy Garden Palette - 8 split cakes 4 pearl cakes (10g Each) - 1 Stroke Raibow and Vibrant SFX Makeup for Halloween Cosplay Festivals & Events.
- Price
- $57.55
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Fusion Body Art - Lodie Up Face Painting Palette | Cute Pastel Rainbow
- Price
- $37.03
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 3y ago
Newest
by launch date
Fusion Body Art Pro Face Paint Kit 12 Matte Colors & 12 Split Cakes
- Price
- $123.65
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

WUO Professional Face Painting Kit for Kids Adults 12x10g Split Cake Palette with Stencils Sponge Non-Toxic Water-Activated Rainbow Body Face Paint Makeup for Halloween Christmas & Costume Partie
- Price
- $22.49
- Rating
- 4.8/5
- Reviews
- 110
- Age
- 9mo ago

Blue Squid Face Painting Kit for Kids 60g/2.12oz Split Cake Face Paint Palette One Stroke Rainbow Colors with Brushes & Stencils - Non-Toxic Water Activated - Kids Party & Halloween Makeup Kit
- Price
- $14.57
- Rating
- 4.6/5
- Reviews
- 2,614
- Age
- 11mo ago

Face Painting Kit for Kids Adults 12X10gm Split Cake Face Paint Palette with 9 Gliters 2 Eye Shadow Sticks 2 Sponges 6 Stencils
- Price
- $14.42
- Rating
- 4.4/5
- Reviews
- 290
- Age
- 1y ago

ZENTANMEI Face Painting Kit for Adults Split Cake Face Paint Palette Water Activated Face Paint with 4 Brushes Safe & Quick-Dry Perfect for Halloween Party Birthday Cosplay
- Price
- $16.23
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
20
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 81%
Open market
10%
- FUSION BODY ART42%
- TAG Body Art32%
- Bowitzki7%
- Anka Bella3%
- WUO3%
- Drawdart3%
- Open — no brand owns it (8 brands, 10%)
Demand
Split Cake Face Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 4.6×
Search terms
Top Split Cake Face Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tag face paint37K/yr
- fusion face paint29K/yr
- split cake face paint15K/yr
- fusion body art face paint13K/yr
- fusion body art9K/yr
- face paint cakes6K/yr
- face paint split cake6K/yr
- gtx face paint4K/yr
- fusion face paint palette5K/yr
- split cake face paint palette4K/yr
Reviews and returns
What reviews say buyers love and hate about Split Cake Face Paint
We read the reviews and the return reasons for every product selling here.
“the paint is hard to get on”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Split Cake Face Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









