Is spikenard essential oil profitable to sell on Amazon United States?

The niche generates $172K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -54.3%. Flapen's verdict: Skip it (46/100).

How competitive is the spikenard essential oil niche?

12 brands and 24 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in spikenard essential oil?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.0%.

When does demand for spikenard essential oil peak?

Demand peaks in Mar–Apr; the busiest month runs 2.4× the quietest.

What does it cost to enter the spikenard essential oil niche?

Listings span $6.95–$71.56; the average listing price is $24.04 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.

spikenard essential oil

Skip it

Soft demand (-54.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.04

avg listing price — sweet spot $15–$100

Price range

Great$6.95–$71.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good774

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$172K

$172K/yr · 103K searches

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-54.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, spikenard essential oil is a $172K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 46/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

spikenard essential oil market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $144K–$192K; units × avg price
Conversion rate: 7.0%
Avg BSR: #524
Page quality: 0%
Prime: 92%
Sponsored: 85%
Out of stock: 2.2%
Avg brand age: 69 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

14%

Gya Labs22%
Aromafume21%
EUQEE21%
Ein Gedi9%
LOTUSJOY7%
KUKKA essential oils6%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -54.3% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 2.4×

Open Trend

Top spikenard essential oil search terms

spikenard essential oil35K/yr -53.2%7.9% conv.
spikenard26K/yr -47.6%3.8% conv.
spikenard oil20K/yr -55.9%5.8% conv.
spikenard oil pure organic10K/yr -63.7%6.6% conv.
spikenard anointing oil8K/yr -54.5%5.2% conv.
nard essential oil3K/yr -73.2%5.0% conv.

All search terms

Top spikenard essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100% Pure Spikenard Essential Oil for Skin & Diffuser - 0.34 Fl Oz

Gya Labs$14.224.6★877 rev

EUQEE Spikenard Essential Oil Great for Yoga Meditation Sleep 118ml/4 Oz

EUQEE$15.384.3★6,273 rev

Spikenard Anointing Oil 9ml Christian Gifts Aromafume

Aromafume$12.034.7★369 rev

Ein Gedi Anointing Oil 12ml. - Blessing from Jerusalem (Spikenard)

Ein Gedi$11.554.6★1,056 rev

LOTUSJOY 100% Pure Spikenard Essential Oil 0.34 Fl Oz

LOTUSJOY$12.814.4★70 rev

Newest

by launch date

Nature Packaged Organic Spikenard Essential Oil - Direct from Annapurna Aroma Nepal - Steam Distilled - Aceite de Nardo for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml

Nature Packaged$59.846 rev

7mo ago

LOTUSJOY 100% Pure Spikenard Essential Oil 0.34 Fl Oz

LOTUSJOY$12.8170 rev

11mo ago

100% Pure Spikenard Oil - 1 Fl Oz Spikenard Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent

KUKKA essential oils$15.9269 rev

1y ago

EUQEE Spikenard Essential Oil Great for Yoga Meditation Sleep 118ml/4 Oz

EUQEE$15.386,273 rev

2y ago

Spikenard Anointing Oil 9ml Christian Gifts Aromafume

Aromafume$12.03369 rev

3y ago

What buyers say about spikenard essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell59%

“Amazing scent”

Quality-Overall8%

“The oil feels high-quality”

Vegan/Organic3%

“Its organic”

Value For Money3%

“Good value for the price”

Size-Overall2%

“I also appreciate the large 4-ounce size”

Advertised Vs Actual Product2%

“which is made clear in the description”

Soothing Effect2%

“Very earthy and calming”

Strength1%

“Very strong”

Oily/Greasy1%

“Love this oil”

Gifting Purpose1%

“Great gift”

What buyers complain about

Smell45%

“Very pungent awful odor”

Size-Overall13%

“Its small”

Value For Money3%

“not worth it to me”

Quality-Overall3%

“Cheap”

Instructions/User Manual/Troubleshooting3%

“No instructions on how much to use”

Dilute/Watery2%

“This feels diluted or poorly processed”

Durability2%

“it broke on the first use during an anointing service”

Grip2%

“It wont grip to open”

Strength1%

“Flimsy bottle”

Leak-Proof1%

“Has leak”

Top return reasons

Smell64%

Advertised Vs Actual Product10%

Leak-Proof7%

Size-Overall5%

Oily/Greasy4%

Ingredients-Overall3%

Quality-Overall1%

Defective Material/Parts1%

Natural Ingredients1%

Joint Pain1%

Common questions

Is spikenard essential oil profitable to sell on Amazon United States?: The niche generates $172K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -54.3%. Flapen's verdict: Skip it (46/100).
How competitive is the spikenard essential oil niche?: 12 brands and 24 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in spikenard essential oil?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.0%.
When does demand for spikenard essential oil peak?: Demand peaks in Mar–Apr; the busiest month runs 2.4× the quietest.
What does it cost to enter the spikenard essential oil niche?: Listings span $6.95–$71.56; the average listing price is $24.04 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.