Is spearmint essential oil profitable to sell on Amazon United States?

The niche generates $255K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (49/100).

How competitive is the spearmint essential oil niche?

12 brands and 19 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in spearmint essential oil?

Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.8%.

When does demand for spearmint essential oil peak?

Demand peaks in Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the spearmint essential oil niche?

Listings span $5.01–$15.72; the average listing price is $9.79 (sweet spot $15–$100). The average incumbent carries 3,567 reviews — the moat a new listing must climb.

spearmint essential oil

Skip it

Prices mostly outside the sweet spot ($5.01–$15.72) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$255K

$255K/yr · 204K searches

Avg price

Okay$9.79

avg listing price — sweet spot $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,567.18

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Price range

Bad$5.01–$15.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, spearmint essential oil is a $255K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

spearmint essential oil market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $196K–$245K; units × avg price
Conversion rate: 12.8%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

22%

Handcraft Blends26%
EVOKE OCCU17%
HIQILI12%
Majestic Pure8%
Wuvezrub8%
Cliganic7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.8×

Open Trend

Top spearmint essential oil search terms

spearmint oil97K/yr -1.9%8.1% conv.
spearmint essential oil73K/yr +5.8%12.4% conv.
spearmint oil for facial hair22K/yr -8.0%7.1% conv.
spearmint oil essential oil3K/yr +9.2%14.6% conv.
spearmint oil for face4K/yr -38.4%8.2% conv.
spearmint essential oil organic3K/yr +14.6%9.1% conv.
essential oils spearmint3K/yr -13.5%15.9% conv.

All search terms

Top spearmint essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends Spearmint Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.674.7★2,414 rev

EVOKE OCCU Spearmint Oil for Inhibit Facial Hair Growth Air Freshening Added to Creams & Lotions - 4 Fl Oz

EVOKE OCCU$9.804.6★187 rev

HIQILI Spearmint Essential Oil for Facial Hair Skin Care

HIQILI$15.614.4★2,411 rev

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Spearmint Essential Oil Spearmint Oil 4 Fl Oz

Majestic Pure$15.274.6★2,526 rev

100% Pure Spearmint Oil - 4 Fl Oz Spearmint Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent

KUKKA essential oils$11.724.3★239 rev

Newest

by launch date

Wuvezrub Spearmint Essential Oils 60ML Pure Spearmint Essential Oil for Aromatherapy Diffuser - 2 Fl Oz

Wuvezrub$8.5323 rev

11mo ago

Wuvezrub Spearmint Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Spearmint

Wuvezrub$5.8921 rev

11mo ago

Spearmint Essential Oils 10ML 100% Pure and Natural Essential Oil for Aromatherapy Diffuser - 0.33 Fl Oz/Spearmint

Wuvezrub$5.8843 rev

2y ago

Wuvezrub Spearmint Essential Oil 30ML Pure Spearmint for Aromatherapy Diffuser - 1 Fl Oz

Wuvezrub$5.0151 rev

2y ago

EVOKE OCCU Spearmint Oil for Inhibit Facial Hair Growth Air Freshening Added to Creams & Lotions - 4 Fl Oz

EVOKE OCCU$9.80187 rev

2y ago

What buyers say about spearmint essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell49%

“Awesome smelling”

Quality-Overall15%

“Very nice quality and scent oil”

Value For Money8%

“Best price”

Advertised Vs Actual Product6%

“Works like a charm”

Ease Of Use2%

“Very easy to use”

Efficiency2%

“Works well, no issues”

Durability1%

“has so many uses”

Pest/Insect Control1%

“I use a few drops in a spray bottle and spray my plants on my porch to keep the bugs off them, works good”

Size-Overall1%

“Great size”

Strength1%

“Strong -this should be Long lasting”

What buyers complain about

Smell41%

“Scent is weak”

Value For Money7%

“This is a little pricey”

Strength5%

“Its very weak”

Dilute/Watery4%

“Its very diluted with some other carrier oil”

Quality-Overall4%

“Cheap product”

Size-Overall4%

“The bottle is BIG”

Advertised Vs Actual Product3%

“which seems very suspicious”

Ease Of Use3%

“Cant use it”

Functionality-Overall3%

“Did not work”

Defective Material/Parts2%

“Stopper is defective”

Top return reasons

Smell37%

Leak-Proof20%

Advertised Vs Actual Product9%

Size-Overall6%

Functionality-Overall5%

Oily/Greasy3%

Dilute/Watery3%

Value For Money2%

Strength2%

Quality-Overall2%

Common questions

Is spearmint essential oil profitable to sell on Amazon United States?: The niche generates $255K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (49/100).
How competitive is the spearmint essential oil niche?: 12 brands and 19 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in spearmint essential oil?: Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.8%.
When does demand for spearmint essential oil peak?: Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the spearmint essential oil niche?: Listings span $5.01–$15.72; the average listing price is $9.79 (sweet spot $15–$100). The average incumbent carries 3,567 reviews — the moat a new listing must climb.

spearmint essential oil

spearmint essential oil market data

Competition & brand share

Demand & seasonality

Top spearmint essential oil search terms

Top spearmint essential oil products on Amazon

Top sellers

Newest

Trending

What buyers say about spearmint essential oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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