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Sparkle Yarn

Fail

Shoppers spend an estimated $34K a year here, so Sparkle Yarn is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$34K/yr388K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
35%top-5 click share · 17 brands · 41 sellers

Flapen Score

Sparkle Yarn against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sparkle Yarn is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sparkle Yarn market on Amazon at a glance

Shoppers on Amazon United States searched for Sparkle Yarn 388K times last year and spent an estimated $34K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
0.7%
Market size, estimated
$34Ka year
Top search term
sparkle yarn62K searches a year

02 · Price

A sale here is worth $12.52.

Listings sell for $12.52 on average, from $2.84 to $28.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.52 that is $0 to $1K a year per listing.

Average price
$12.52under the $15 to $100 sweet spot
Price range
$2.84–$28.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #385 within Knitting & Crochet. It carries 661 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
4.9%
Average rank
#385in Knitting & Crochet
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
661per listing
Listings tracked
59

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sparkle Yarn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

41

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

35%

Top 20: 66%

Open market

12%

  • Brand 169%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (11 brands, 12%)

Demand

Sparkle Yarn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Sparkle Yarn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sparkle yarn62K/yr
  • metallic yarn52K/yr
  • yarn art41K/yr
  • yarnart28K/yr
  • glitter yarn36K/yr
  • yarn art flowers19K/yr
  • sparkly yarn25K/yr
  • yarnart yarn16K/yr
  • yarnart flowers yarn8K/yr
  • metallic yarn for crochet11K/yr

Reviews and returns

What reviews say buyers love and hate about Sparkle Yarn

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
16%of negative reviews mention “Thickness”
1.9%of orders come back
“The thickness is inconsistent”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sparkle Yarn questions

Answered from the same tracked data.