Skip to content

Soucolor Markers

Fail

Shoppers spend an estimated $71K a year here, so Soucolor Markers is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$71K/yr163K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
78%top-5 click share · 11 brands · 17 sellers

Flapen Score

Soucolor Markers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Soucolor Markers is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soucolor Markers market on Amazon at a glance

Shoppers on Amazon United States searched for Soucolor Markers 163K times last year and spent an estimated $71K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Jun–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
2.3%
Market size, estimated
$71Ka year
Peak month
December7.2× the quietest month
Top search term
color by numbers for adults with markers60K searches a year

02 · Price

A sale here is worth $18.80.

Listings sell for $18.80 on average, from $8.43 to $29.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $18.80 that is $5K to $9K a year per listing.

Average price
$18.80inside the $15 to $100 sweet spot
Price range
$8.43–$29.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #298 within Drawing. It carries 3,423 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#298in Drawing
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,423per listing
Listings tracked
14

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Soucolor Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

9%

  • Brand 138%
  • Brand 229%
  • Brand 313%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Soucolor Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Jun, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Soucolor Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • color by numbers for adults with markers60K/yr
  • adult color by number with markers17K/yr
  • color by number with markers included13K/yr
  • color by number with markers15K/yr
  • color by number for adults with markers8K/yr
  • adult color by number coloring book with markers6K/yr
  • color by numbers with markers8K/yr
  • marker by numbers kit for adults10K/yr
  • marker by number7K/yr
  • color by numbers for adults with markers kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Soucolor Markers

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Color”
15%of negative reviews mention “Color”
1.7%of orders come back
“Colors do not match up”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Soucolor Markers questions

Answered from the same tracked data.