Soucolor Markers
FailShoppers spend an estimated $71K a year here, so Soucolor Markers is a Fail.
- Flapen Score
- 38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 4638
- Market size
- $71K/yr163K searches / yr
- 90-day growth
- +7.1%search demand this quarter
- Competition
- 78%top-5 click share · 11 brands · 17 sellers
Flapen Score
Soucolor Markers against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Soucolor Markers is stronger. Inside it, weaker.
Market
The Soucolor Markers market on Amazon at a glance
Shoppers on Amazon United States searched for Soucolor Markers 163K times last year and spent an estimated $71K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Jun–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- +7.1%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $71Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- color by numbers for adults with markers60K searches a year
02 · Price
A sale here is worth $18.80.
Listings sell for $18.80 on average, from $8.43 to $29.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $18.80 that is $5K to $9K a year per listing.
- Average price
- $18.80inside the $15 to $100 sweet spot
- Price range
- $8.43–$29.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #298 within Drawing. It carries 3,423 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #298in Drawing
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 3,423per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Soucolor Markers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
17
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
9%
- Brand 138%
- Brand 229%
- Brand 313%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (5 brands, 9%)
Demand
Soucolor Markers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Soucolor Markers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- color by numbers for adults with markers60K/yr
- adult color by number with markers17K/yr
- color by number with markers included13K/yr
- color by number with markers15K/yr
- color by number for adults with markers8K/yr
- adult color by number coloring book with markers6K/yr
- color by numbers with markers8K/yr
- marker by numbers kit for adults10K/yr
- marker by number7K/yr
- color by numbers for adults with markers kit6K/yr
Reviews and returns
What reviews say buyers love and hate about Soucolor Markers
We read the reviews and the return reasons for every product selling here.
“Colors do not match up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soucolor Markers questions
Answered from the same tracked data.









