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Sorority Paddles

Fail

Shoppers spend an estimated $43K a year here, so Sorority Paddles is a Fail.

Flapen Score
32
32 / 100
Ranks 4,365 of 4,656 Arts, Crafts & Sewing niches · −14 vs the category median of 46
Market size
$43K/yr72K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
69%top-5 click share · 7 brands · 10 sellers

Flapen Score

Sorority Paddles against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sorority Paddles is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sorority Paddles market on Amazon at a glance

Shoppers on Amazon United States searched for Sorority Paddles 72K times last year and spent an estimated $43K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
5.4%
Market size, estimated
$43Ka year
Peak month
April8.0× the quietest month
Top search term
sorority paddle27K searches a year

02 · Price

A sale here is worth $10.97.

Listings sell for $10.97 on average, from $5.96 to $22.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.97 that is $3K to $5K a year per listing.

Average price
$10.97under the $15 to $100 sweet spot
Price range
$5.96–$22.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #723 within Woodcrafts. It carries 552 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#723in Woodcrafts
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
552per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Sorority Paddles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Brand 156%
  • Brand 216%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Sorority Paddles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Oct, Nov · busiest ÷ quietest = 8.0×

Search terms

Top Sorority Paddles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sorority paddle27K/yr
  • greek paddle16K/yr
  • fraternity paddle13K/yr
  • frat paddle5K/yr
  • paddle sorority5K/yr
  • greek paddles3K/yr
  • sorority paddles3K/yr

Reviews and returns

What reviews say buyers love and hate about Sorority Paddles

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
2.4%of orders come back
“they are a little small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sorority Paddles questions

Answered from the same tracked data.