solid color wrapping paper
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.31–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,414.6avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 79K searches
According to Flapen's Amazon United States niche tracking, solid color wrapping paper is a $23K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
solid color wrapping paper market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $24K–$30K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #252
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 4.5%
- Avg brand age
- 33 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
30
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
42%
Top 20: 79%
Open market
30%
- SMART&CASUAL29%
- PH PERKHOMY12%
- Donyang11%
- Hallmark7%
- Boerni6%
- NESCCI5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 14.5×
Top solid color wrapping paper search terms
- solid color wrapping paper43K/yr
- gender neutral wrapping paper7K/yr
- 30 wrapping paper roll6K/yr
- wrapping paper solid color8K/yr
- jumbo rolls of wrapping paper5K/yr
- solid color wrapping paper roll5K/yr
- solid wrapping paper rolls5K/yr
Top solid color wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)
SMART&CASUAL$7.304.6★1,614 rev
SMART&CASUAL Brown Kraft Paper Roll 15 x 450 (37.5) for Gift Wrapping Packing Art Craft Supplies Floral Bouquet Flower Moving Kids Painting Drawing Paint Easel Poster Chart Paper
SMART&CASUAL$5.314.7★1,030 rev
Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total
Hallmark$7.813.6★4 rev
PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)
PH PERKHOMY$6.024.7★974 rev
Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper
Donyang$8.694.6★2,039 rev
Newest
by launch dateHallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total
Hallmark$7.814 rev
SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.511,614 rev
woric 4 Rolls Sage Green Wrapping Paper Neutral Wrapping Paper with Stripe Polka Dot Check Beige Leaves Design for Birthday Baby Shower Wedding Bridal Shower-17 x 120 in Per Roll
woric$13.39127 rev
Solid Plain Neutral Rainbow Vibrant Color All-Occasion Double-sided Gift Wrapping Paper 6 sheets 6 Matte Colors Include Royal Blue Red Deep Purple Golden Yellow Dark Green Tangerine Orange 24.7 sq.ft. flat gift wrap for scrapbook Birthdays Anniversary Christmas wedding and More
Boerni$9.711 rev
Off White Wrapping Paper 17inch x 33ft Solid Color Matte Pearly Paper Art Craft Paper Roll White Gift Flower Bouquet Wrapping Paper for Wedding Baby Shower Birthday Christmas Bridal Shower
Donyang$7.37260 rev
Trending
90-day click momentumHallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total
Hallmark$7.813.6★
Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper
Donyang$8.694.6★
SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper
SMART&CASUAL$8.334.6★
SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.514.6★
ZICOTO Beautiful Gift Wrapping Paper Rolls for Baby Shower - Cute Set of 3 Quality Rolls For Birthdays & Baby Showers - Add a Touch of Magic to Every Gift You Wrap - 17 x 120 in
ZICOTO$10.974.5★
What buyers say about solid color wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“I love the color”
“Great Value”
“Is the perfect thickness for folding corners”
“Easy to use”
“Very durable and easy to work with”
“Great size”
“As described”
“perfect for gifts”
“The paper is sturdy”
What buyers complain about
“it is short”
“Not as thick as some others that I have bought in the past”
“Color is very muted”
“The advertisement needs to be more clear”
“It smells like stinky armpits”
“It was not really the best value”
“Not high quality like youd expect”
“Cheap tape doesn't like to stick to it”
“if not impossible to use as intended”
“which pretty much defeats the purpose of gift wrapping a present”
Top return reasons
Common questions
- Is solid color wrapping paper profitable to sell on Amazon United States?
- The niche generates $23K/yr across 45 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the solid color wrapping paper niche?
- 21 brands and 30 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in solid color wrapping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 2.4%.
- When does demand for solid color wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 14.5× the quietest.
- What does it cost to enter the solid color wrapping paper niche?
- Listings span $5.31–$37.75; the average listing price is $12.01 (sweet spot $15–$100). The average incumbent carries 1,415 reviews — the moat a new listing must climb.