Is softball ribbon profitable to sell on Amazon United States?

The niche generates $76K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the softball ribbon niche?

29 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in softball ribbon?

Top complaints mined from reviews: Color, Durability, Thickness. The return rate is 1.8%.

When does demand for softball ribbon peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 15.7× the quietest.

What does it cost to enter the softball ribbon niche?

Listings span $5.13–$21.80; the average listing price is $9.21 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.

softball ribbon

Worth a look

Shows a thin review moat (69 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible68.73

avg incumbent reviews — the moat a new listing must climb

Brand share

Great44%

top-5 brand share — no brand owns this niche

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+27.5%

90-day search growth — must beat 0% to launch

Price range

Okay$5.13–$21.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.21

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$76K

$76K/yr · 133K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, softball ribbon is a $76K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 56/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

softball ribbon market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $55K–$74K; units × avg price
Conversion rate: 6.2%
Avg BSR: #1,193
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 7.8%
Avg brand age: 32 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 rising

Sellers

Top-5 brand share

44%

Top 20: 91%

Top-5 click share

42%

Top 20: 82%

Open market

51%

Threetols15%
LaRibbons8%
Estivaux8%
Liobelon7%
chmacura5%
Ribbli5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 15.7×

Open Trend

Top softball ribbon search terms

softball ribbon98K/yr +32.0%5.4% conv.
softball ribbons for hair9K/yr +153.7%2.8% conv.
softball hair ribbon12K/yr +29.2%1.9% conv.
softball ribbon for hair bows10K/yr -60.7%2.9% conv.
softball ribbons4K/yr +18.4%2.3% conv.

All search terms

Top softball ribbon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Threetols 6 Rolls 18 Yards Softball Ribbon 3/8 Black White Dot Grosgrain Ribbons Sport Yellow Red Ball Ribbons Wrapping Craft Ribbons for Sport Team Decoration and Theme Party Decorations

Threetols$8.864.7★215 rev

LaRibbons Softball Ribbon Set 6 Rolls 30 Yards Total Satin and Grosgrain Ribbons for Softball Hair Bows Crafts Team Gifts Decorations 3/8 & 5/8

LaRibbons$14.784.8★112 rev

Estivaux 6 PCS Sports Softball Ribbons for Crafting 3/8 Width Grosgrain Ribbon Sports Roll Ball Ribbon Softball Baseball Craft Ribbons for Sports Party Decor Sewing DIY Crafts Supplies

Estivaux$7.414.8★136 rev

Liobelon Softball Ribbon 6 Roll Set 3/8 Inch x 30 Yards Grosgrain Craft Ribbon with Softball Patterns for Gift Wrapping Team Awards Wreath Making and DIY Projects

Liobelon$9.274.7★14 rev

2 PCS Baseball Ribbons for Crafting 4/5 Width Yellow Grosgrain Ribbons Sports Balls Ribbon Softball Craft Ribbons for Gift Wrapping DIY Sports Birthday Decorations

Hying$7.524.8★39 rev

Newest

by launch date

8 Rolls 40 Yards Softball Sports Ribbon 3/8 Inch Wide Glitter Yellow Dotted Ribbons Love Softball Pattern Ribbons for Softballs Hair Bows Crafts Team Decoration and Theme Gifts Decorations

loghohu$12.550 rev

3mo ago

Ribbli Softball Grosgrain Ribbon 3/8-Inch x 10-Yard Use for Team Hair Bows Wreath Sport Lanyards Gift Wrapping Party Decoration

Ribbli$8.068 rev

5mo ago

Ribbli Softball Grosgrain Ribbon 7/8-Inch x 10-Yard Use for Team Hair Bows Wreath Sport Lanyards Gift Wrapping Party Decoration

Ribbli$9.908 rev

5mo ago

Kutyndrix Softball Grosgrain Ribbon 8 Rolls 24 Yards 3/8 Inch Wide Sport Ribbons for Hair Bows Crafts Party Decorations DIY Projects

Kutyndrix$9.9422 rev

7mo ago

Softball Ribbon 25 Yard 3/4 Inch Grosgrain Sports Themed Ribbon for Sports Party Hair Bows Wreaths DIY Gift Wrapping Birthday Homecoming Decorations

GIYAWA$9.873 rev

9mo ago

What buyers say about softball ribbon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Great quality”

Advertised Vs Actual Product21%

“Exactly as pictured”

Color16%

“great color”

Soft Feel5%

“Sassy”

Gifting Purpose5%

“Softball gifts”

Durability5%

“held up really well”

Design-Overall4%

“But the design is cute”

Stitch/Finish/Polish3%

“Ribbon was great and as described”

Embellishment/Embroidery Quality3%

“Beautiful ribbon that worked perfectly for a graduation lei”

Shape/Style3%

“And it was a lot of each style”

What buyers complain about

Color33%

“colors aren't crisp”

Durability33%

“broke after a few wears”

Thickness11%

“It is thicker”

Advertised Vs Actual Product11%

“Not as advertised”

Top return reasons

Color24%

Size-Overall20%

Advertised Vs Actual Product13%

Value For Money12%

Quality-Overall7%

Display Colors4%

Material Quality3%

Print Quality3%

Grip2%

Suitability Short Hair2%

Common questions

Is softball ribbon profitable to sell on Amazon United States?: The niche generates $76K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the softball ribbon niche?: 29 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in softball ribbon?: Top complaints mined from reviews: Color, Durability, Thickness. The return rate is 1.8%.
When does demand for softball ribbon peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 15.7× the quietest.
What does it cost to enter the softball ribbon niche?: Listings span $5.13–$21.80; the average listing price is $9.21 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.