soft yarn for crocheting blankets
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.44avg listing price — sweet spot $15–$100
Price range
Good$4.98–$36.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,746.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$86K$86K/yr · 532K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-54.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, soft yarn for crocheting blankets is a $86K/yr Amazon United States market (532K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
soft yarn for crocheting blankets market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $140K–$174K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #500
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 50%
- Out of stock
- 2.2%
- Avg brand age
- 46 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
91
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
47%
Top 20: 83%
Open market
0%
- Lion Brand Yarn74%
- Bernat10%
- Caron7%
- Knyteruna7%
- Blperly1%
- Gisimo1%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -54.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Top soft yarn for crocheting blankets search terms
- wool ease thick and quick yarn76K/yr
- super bulky yarn size 662K/yr
- lion brand wool ease thick and quick yarn54K/yr
- wool ease yarn52K/yr
- size 6 yarn27K/yr
- bulky weight yarn16K/yr
- wool ease22K/yr
- bulky yarn 541K/yr
- lion brand wool ease18K/yr
- size 5 yarn18K/yr
Top soft yarn for crocheting blankets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lion Brand Yarn Wool-Ease Thick & Quick Yarn Soft and Bulky Yarn for Knitting Crocheting and Crafting 3 Pack Oatmeal
Lion Brand Yarn$27.084.7★12,385 rev
Lion Brand Yarn Wool-Ease Thick & Quick Yarn Soft and Bulky Yarn for Knitting Crocheting and Crafting 3 Pack Fisherman
Lion Brand Yarn$30.254.7★12,385 rev
(1 Skein) Lion Brand Yarn Wool-Ease Thick & Quick Bulky Yarn Butterscotch 261 Foot (Pack of 1)
Lion Brand Yarn$8.184.7★12,385 rev
Bernat Blanket Super Bulky Acrylic Yarn - 2 Pack of 300g/10.5oz #6 Chunky Chenille Heavy Weight Yarn for Knitting and Crocheting Amigurumi Thick Blankets (Almond 220 Yards 2-Pack)
Bernat$20.014.8★6,125 rev
Lion Brand Yarn Wool-Ease Recycled Light Worsted-Weight Yarn for Knitting and Crochet Cream 1 Pack Wool and Acrylic Blend Fiber Perfect for Scarves Hats and Blankets 196 Yards
Lion Brand Yarn$4.984.4★802 rev
Newest
by launch date
Knyteruna #6 Super Bulky Blanket Yarn for Crocheting - 4 Skeins(Each 10.5oz/300g 220yds/201m) Chunky Chenille Thick Plush Big Soft Yarn for Crocheting Knitting Blankets Cream & Sage & Grey & Khaki
Knyteruna$19.39675 rev
Caron All Day Wool Aran Yarn - 3 Pack of 170g/6oz - 80% Acrylic 20% Wool - # 6 Super Bulky - 108 Yards - Knitting/Crochet
Caron$19.73138 rev
Caron All Day Wool Rolled Oats Yarn - 3 Pack of 170g/6oz - 80% Acrylic 20% Wool - # 6 Super Bulky - 108 Yards - Knitting/Crochet
Caron$19.61138 rev
Caron All Day Wool Sand Dune Yarn - 3 Pack of 170g/6oz - 80% Acrylic 20% Wool - # 6 Super Bulky - 108 Yards - Knitting/Crochet
Caron$18.84138 rev
Knyteruna #6 Super Bulky Blanket Yarn for Crocheting - 4 Skeins(Each 10.5oz/300g 220yds/201m) Chunky Chenille Thick Plush Big Soft Yarn for Crocheting Knitting Blankets Cream
Knyteruna$17.36675 rev
Trending
90-day click momentumKnyteruna #6 Super Bulky Blanket Yarn for Crocheting - 4 Skeins(Each 10.5oz/300g 220yds/201m) Chunky Chenille Thick Plush Big Soft Yarn for Crocheting Knitting Blankets Cream & Sage & Grey & Khaki
Knyteruna$19.394.4★
Lion Brand Yarn - Wool-Ease Thick & Quick - Solid Colors - 3 Pack with Pattern Cards in Color - 640-149 (Charcoal)
Lion Brand Yarn$29.804.8★
Lion Brand Yarn Wool-Ease Thick and Quick Yarn Soft and Bulky Yarn for Knitting Crocheting and Crafting 3 Pack Coney Island
Lion Brand Yarn$28.984.7★
Caron All Day Wool Aran Yarn - 3 Pack of 170g/6oz - 80% Acrylic 20% Wool - # 6 Super Bulky - 108 Yards - Knitting/Crochet
Caron$19.734.6★
Lion Brand Yarn Wool-Ease Thick & Quick Yarn Soft and Bulky Yarn for Knitting Crocheting and Crafting 3 Pack Fisherman
Lion Brand Yarn$30.254.7★
What buyers say about soft yarn for crocheting blankets
What buyers praise and complain about, mined from review topics.What buyers love
“So soft and buttery”
“Colors are perfect”
“Good quality and fast delivery”
“a lot cheaper”
“Great yarn”
“easy to use”
“Theres a good amount of heft to the fabric”
“durable and pretty”
“Great, easy loom knitting for beanies and scarves”
“Exactly as advertised”
What buyers complain about
“Not a pleasant color”
“Very small”
“This yarn is not cheap”
“Inconsistent quality”
“There is some parts that might seem a little thin”
“Product not soft”
“This yarn is terrible”
“only to discover that BOTH skeins of yarn are covered in small stains that look like ink”
“Fuzzy wuzzy, not good for Tunisian Crochet”
“very dirty parts that had to be cut out of every ball”
Top return reasons
Common questions
- Is soft yarn for crocheting blankets profitable to sell on Amazon United States?
- The niche generates $86K/yr across 36 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -54.3%. Flapen's verdict: Skip it (32/100).
- How competitive is the soft yarn for crocheting blankets niche?
- 6 brands and 91 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in soft yarn for crocheting blankets?
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 2.5%.
- When does demand for soft yarn for crocheting blankets peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the soft yarn for crocheting blankets niche?
- Listings span $4.98–$36.07; the average listing price is $17.44 (sweet spot $15–$100). The average incumbent carries 2,747 reviews — the moat a new listing must climb.