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Soft Yarn for Crocheting Blankets

Fail

Demand is soft, at -54.3% this quarter, so Soft Yarn for Crocheting Blankets is a Fail.

Flapen Score
32
32 / 100
Ranks 4,365 of 4,656 Arts, Crafts & Sewing niches · −14 vs the category median of 46
Market size
$86K/yr532K searches / yr
90-day growth
-54.3%search demand this quarter
Competition
47%top-5 click share · 6 brands · 91 sellers

Flapen Score

Soft Yarn for Crocheting Blankets against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Soft Yarn for Crocheting Blankets is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Yarn for Crocheting Blankets market on Amazon at a glance

Shoppers on Amazon United States searched for Soft Yarn for Crocheting Blankets 532K times last year and spent an estimated $86K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 532K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
532K
Growth, 90 days vs prior 90
-54.3%
Conversion, latest week
0.9%
Market size, estimated
$86Ka year
Peak month
November2.5× the quietest month
Top search term
wool ease thick and quick yarn76K searches a year

02 · Price

A sale here is worth $17.44.

Listings sell for $17.44 on average, from $4.98 to $36.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.44 that is $4K to $9K a year per listing.

Average price
$17.44inside the $15 to $100 sweet spot
Price range
$4.98–$36.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #500 within Knitting & Crochet. It carries 2,747 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
89%
Out of stock, average day
2.2%
Average rank
#500in Knitting & Crochet
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,747per listing
Listings tracked
36

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Soft Yarn for Crocheting Blankets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

91

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

47%

Top 20: 83%

Open market

0%

  • Brand 174%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 51%
  • Brand 61%

Demand

Soft Yarn for Crocheting Blankets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Soft Yarn for Crocheting Blankets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wool ease thick and quick yarn76K/yr
  • super bulky yarn size 662K/yr
  • lion brand wool ease thick and quick yarn54K/yr
  • wool ease yarn52K/yr
  • size 6 yarn27K/yr
  • bulky weight yarn16K/yr
  • wool ease22K/yr
  • bulky yarn 541K/yr
  • lion brand wool ease18K/yr
  • size 5 yarn18K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Yarn for Crocheting Blankets

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
19%of negative reviews mention “Color”
2.5%of orders come back
“Not a pleasant color”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Soft Yarn for Crocheting Blankets questions

Answered from the same tracked data.