Soft Sponge
MaybeAn estimated 0.3% of orders come back. But shoppers spend an estimated $61K a year here, so Soft Sponge is a Maybe.
- Flapen Score
- 56 / 100Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 4656
- Market size
- $61K/yr88K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 29%top-5 click share · 50 brands · 123 sellers
Flapen Score
Soft Sponge against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Soft Sponge is stronger. Inside it, weaker.
Market
The Soft Sponge market on Amazon at a glance
Shoppers on Amazon United States searched for Soft Sponge 88K times last year and spent an estimated $61K. The top 5 brands take 39% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $61Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- soft sponge23K searches a year
02 · Price
A sale here is worth $9.01.
Listings sell for $9.01 on average, from $3.05 to $28.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.01 that is $901 to $2K a year per listing.
- Average price
- $9.01under the $15 to $100 sweet spot
- Price range
- $3.05–$28.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $901–$2K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #167 within Painting. It carries 4,238 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 98%
- Out of stock, average day
- 2.4%
- Average rank
- #167in Painting
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 4,238per listing
- Listings tracked
- 62
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Soft Sponge products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ARCLIBER Cellulose Sponges Heavy Duty Scrub Kitchen Sponge No Scratching Pop Up Eco DIY (6 Pack)
- Price
- $6.48
- Rating
- 4.5/5
- Reviews
- 6,275
- Age
- 6y ago

6 Pcs Pottery Sponges Round Painting Sponge 3inch Yellow Artist Sponges Craft Clay Sponge Watercolor Sponges for Face Painting Pottery Ceramics Art Crafts
- Price
- $5.02
- Rating
- 4.5/5
- Reviews
- 402
- Age
- 2y ago

Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary
- Price
- $3.47
- Rating
- 4.5/5
- Reviews
- 10,650
- Age
- 4y ago

Penta Angel Round Sponges 6pcs 3inch Yellow Painting Sponges Synthetic Artist Sponge Watercolors Sponge for Art & Craft Pottery Clay Cleaning Ceramics Wall
- Price
- $5.28
- Rating
- 4.5/5
- Reviews
- 1,734
- Age
- 8y ago

Temede Car Wash Sponge Car Cleaning Large Sponges All Purpose Sponges for Cleaning Easy Grip Thick Foam Scrubber Giant Bone Sponge for Kitchen Bathroom Household Clean
- Price
- $3.97
- Rating
- 4.6/5
- Reviews
- 833
- Age
- 4y ago
Trending
estimated 90-day click momentum
12 PCS Round Pottery Sponges for Clay & Painting- 2.8 Inch Durable Synthetic Sponges Elasticity Ceramic Clay Sponge Round Cleaning Water Absorption Soap Sponge for Crafts Household Use and More
- Price
- $5.86
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 1y ago

Amazon Basics Jumbo Sponges for Car Cleaning Bodywork & Windows Large Yellow Pack of 3
- Price
- $7.62
- Rating
- 4.5/5
- Reviews
- 285
- Age
- 10mo ago

50-Count Compressed Facial Sponges Spunspon 100% Natural Cellulose Face Sponge Daily Cosmetic Spa Sponges for Face Cleansing Makeup and Mask Removal Exfoliating Skin Massage for Travel Home Pink
- Price
- $6.58
- Rating
- 4.6/5
- Reviews
- 1,834
- Age
- 3y ago

6 Pcs Pottery Sponges Round Painting Sponge 3inch Yellow Artist Sponges Craft Clay Sponge Watercolor Sponges for Face Painting Pottery Ceramics Art Crafts
- Price
- $5.02
- Rating
- 4.5/5
- Reviews
- 402
- Age
- 2y ago

4 Pcs Round Painting Sponge 3in Artist Sponges for Acrylic Watercolor Face Painting Pottery Sponges for Clay Art Crafts
- Price
- $4.53
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago
Newest
by launch date
Amazon Basics Jumbo Sponges for Car Cleaning Bodywork & Windows Large Yellow Pack of 3
- Price
- $7.62
- Rating
- 4.5/5
- Reviews
- 285
- Age
- 10mo ago

12 PCS Round Pottery Sponges for Clay & Painting- 2.8 Inch Durable Synthetic Sponges Elasticity Ceramic Clay Sponge Round Cleaning Water Absorption Soap Sponge for Crafts Household Use and More
- Price
- $5.86
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 1y ago

4 Pcs Round Painting Sponge 3in Artist Sponges for Acrylic Watercolor Face Painting Pottery Sponges for Clay Art Crafts
- Price
- $4.53
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago

Heavy Duty Scrub Sponge for Cookware Dual-Sided Cleaning Pot Scrubber Odorless Long-Lasting Kitchen and Dishwashing Essential Large & Thick 4 x 2.8 x 1.5 Inches 6 Pack
- Price
- $4.98
- Rating
- 4.2/5
- Reviews
- 136
- Age
- 1y ago

VUKOKU 12 PCS Kitchen Sponges Natural Compressed Cellulose Sponges Non-Scratch Reusable Sponges for Kitchen Dish Washing Scrub Sponge for Cleaning Bathroom Cars Cut-Outs DIY
- Price
- $6.84
- Rating
- 4.7/5
- Reviews
- 303
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
50 rising
Sellers
123
Est. top-5 brand share
39%
Top 20: 82%
Est. top-5 click share
29%
Top 20: 72%
Open market
55%
- Amazon Basics8%
- Scotch-Brite8%
- WAFJAMF8%
- ARCLIBER7%
- KALIONE6%
- Temede6%
Demand
Soft Sponge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Soft Sponge search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soft sponge23K/yr
- foam sponge19K/yr
- small sponges18K/yr
- soft sponges9K/yr
- small sponge8K/yr
- soft sponges for cleaning5K/yr
- foam sponges6K/yr
Reviews and returns
What reviews say buyers love and hate about Soft Sponge
We read the reviews and the return reasons for every product selling here.
“These things are NOT as thick as it shows”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soft Sponge questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









