soft pastels for artists professional grade
Skip itPrices mostly outside the sweet spot ($8.57–$605.45) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$74.98avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Good922.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay$237K$237K/yr · 107K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad$8.57–$605.45cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, soft pastels for artists professional grade is a $237K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
soft pastels for artists professional grade market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $225K–$300K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #203
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 54%
- Out of stock
- 0.6%
- Avg brand age
- 88 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
84
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
32%
Top 20: 69%
Open market
5%
- SENNELIER37%
- MUNGYO26%
- Rembrandt25%
- Schmincke3%
- COLOUR BLOCK2%
- Honsell1%
- Open — no brand owns it (6 brands, 5%)
Demand
Weekly Amazon search volume, last 10 weeks — +1.8% search growth over the last 90 days.Top soft pastels for artists professional grade search terms
- sennelier soft pastels29K/yr
- rembrandt soft pastels20K/yr
- soft pastels for artists professional grade9K/yr
- mungyo soft pastel8K/yr
- sennelier pastel pencils5K/yr
- mungyo soft pastels4K/yr
- mungyo gallery soft pastels4K/yr
- terry ludwig soft pastels4K/yr
- sennelier pastels6K/yr
- rembrandt pastels5K/yr
Top soft pastels for artists professional grade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rembrandt Soft Pastels General Selection De Luxe Set 300C60.5
Rembrandt$64.884.5★517 rev
MUNGYO Soft Pastel Set 64 Vibrant Colors for Artists | Smooth & Blendable | Square Shape
MUNGYO$10.284.6★12,604 rev
Sennelier Soft Pastels Half Stick Set 120/Pkg-Paris Paris
SENNELIER$198.834.7★1,152 rev
SENNELIER Extra-Soft French Half Pastel Professional Artist Box Set 30-Colors
SENNELIER$61.764.5★104 rev
MUNGYO Gallery Handmade Soft Pastels Set of 30 - Professional Quality Rich Pigments Smooth Texture
MUNGYO$36.744.6★552 rev
Newest
by launch date
SENNELIER Pastel Pencil Set 48 Half Size Pencils Magnetic Cardbaord Box (N132380.02)
SENNELIER$87.321 rev
SENNELIER Pastel Pencil Set 24 Half Size Pencils 12 Empty Slots Magnetic Cardboard Box (N132380.01)
SENNELIER$47.463 rev
MUNGYO Gallery Artists Soft Oil Pastels Professional 48 Assorted Colors Vibrant and Blendable
MUNGYO$21.635,290 rev
SENNELIER Extra-Soft French Pastel for Professional Artists Half Pastel Stormy Sky inspired Set of 6
SENNELIER$15.05476 rev
SENNELIER Extra-Soft French Pastel for Professional Artists Half Pastel Spring insprired Set of 6
SENNELIER$14.79476 rev
Trending
90-day click momentumSENNELIER Pastel Pencil Set 48 Half Size Pencils Magnetic Cardbaord Box (N132380.02)
SENNELIER$87.325.0★
SENNELIER Pastel Pencil Set 24 Half Size Pencils 12 Empty Slots Magnetic Cardboard Box (N132380.01)
SENNELIER$47.464.6★
MUNGYO Gallery Artists Soft Oil Pastels 24 Assorted Colors - Professional Grade Oil Pastels for Artists
MUNGYO$13.854.6★
MUNGYO Soft Pastel 64 Color Set Square Chalk (US English Version)
MUNGYO$11.304.6★
SENNELIER Extra-Soft French Half Pastel Professional Plein Air Landscape Artist Box Set 80-Colors
SENNELIER$144.494.7★
What buyers say about soft pastels for artists professional grade
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Colors”
“I got no complaints”
“Very smooth”
“Very affordable”
“ease of use”
“I'm looking forward to using some of these while painting plein air this summer”
“can hold up well over time”
“Great texture and blends perfectly”
“lovely to draw with”
“Just as described”
What buyers complain about
“My only concern with these is the lack of truly dark colors”
“They are not nearly as soft as I'd hoped they would be”
“Obviously not new”
“Seems they dried out”
“High in fillers=low in quality”
“I was a little worried the box was gonna be too big and annoying”
“A little dusty and dirty,”
“a bit dusty to use”
“Do not trust this manufacturer”
“Breaks easily”
Top return reasons
Common questions
- Is soft pastels for artists professional grade profitable to sell on Amazon United States?
- The niche generates $237K/yr across 54 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the soft pastels for artists professional grade niche?
- 12 brands and 84 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in soft pastels for artists professional grade?
- Top complaints mined from reviews: Color, Hard Feel, Product Condition. The return rate is 1.4%.
- What does it cost to enter the soft pastels for artists professional grade niche?
- Listings span $8.57–$605.45; the average listing price is $74.98 (sweet spot $15–$100). The average incumbent carries 922 reviews — the moat a new listing must climb.