soft and stable by annie
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$26.98avg listing price — sweet spot $15–$100
Price range
Incredible$15.13–$41.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Great457.4avg incumbent reviews — the moat a new listing must climb
Market size
Good$359K$359K/yr · 162K searches
Growth
Good+22.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, soft and stable by annie is a $359K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
soft and stable by annie market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $405K–$540K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #774
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- ByAnnie54%
- Annie38%
- Tegeme3%
- ByAnnie's2%
- BrightRow2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Top soft and stable by annie search terms
- soft and stable foam stabilizer26K/yr
- soft and stable28K/yr
- by annie patterns29K/yr
- soft and stable by annie28K/yr
- annies soft and stable foam stabilizer6K/yr
- by annie10K/yr
- by annie soft and stable7K/yr
- byannie9K/yr
- annies soft and stable5K/yr
- patterns by annie5K/yr
Top soft and stable by annie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ByAnnies Soft and Stable Fabric 36 by 58-Inch White
ByAnnie$24.414.8★2,214 rev
Soft and Stable White 100% Polyester Stabilizer 36in x 58in
Annie$25.604.8★347 rev
ByAnnies Soft And Stable 18X58 White
ByAnnie$15.874.8★901 rev
By Annie S&S2072 Soft and Stable Fabric 72 by 58-Inch White
Annie$38.854.8★571 rev
Tegeme 58 x 108 Soft and Stable White 100% Polyester Stabilizer Single Sided Interfacing Fabric for Fabric Sewing and DIY Crafts Supplies
Tegeme$27.892.4★9 rev
Newest
by launch dateTegeme 58 x 108 Soft and Stable White 100% Polyester Stabilizer Single Sided Interfacing Fabric for Fabric Sewing and DIY Crafts Supplies
Tegeme$27.899 rev
BrightRow 14X 157 Soft Foam Stabilizer Sew in Soft Foam Stabilizer Adaptable Cut into Variable Sizes Strengthen for Machine Embroidery Hand Sewing Quilting Piecing Projects (White)
BrightRow$36.5629 rev
Soft and Stable White 100% Polyester Stabilizer 36in x 58in
Annie$25.60347 rev
Soft and Stable White 100% Polyester Stabilizer 18in x 58in
Annie$20.0415 rev
Soft and Stable White 100% Polyester Stabilizer 72in x 58in
Annie$41.43137 rev
Trending
90-day click momentumBrightRow 14X 157 Soft Foam Stabilizer Sew in Soft Foam Stabilizer Adaptable Cut into Variable Sizes Strengthen for Machine Embroidery Hand Sewing Quilting Piecing Projects (White)
BrightRow$36.564.2★
Soft and Stable White 100% Polyester Stabilizer 18in x 58in
Annie$20.044.8★
Soft and Stable White 100% Polyester Stabilizer 36in x 58in
Annie$25.604.8★
Tegeme 58 x 108 Soft and Stable White 100% Polyester Stabilizer Single Sided Interfacing Fabric for Fabric Sewing and DIY Crafts Supplies
Tegeme$27.892.4★
ByAnnies Soft and Stable Fabric 36 by 58-Inch White
ByAnnie$24.414.8★
What buyers say about soft and stable by annie
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Exactly as advertised”
“is still soft to the touch”
“Ease of use”
“Great value”
“great stabilizer for couch pillow cushions”
“still sturdy”
“It is easy to sew with”
“Works well”
“It adds shape”
What buyers complain about
“Little pricey”
“disappointed in the description of the item”
“it was too thick”
“It is not soft like advertised”
“Nothing stabilizing about it”
“because it does not stabilize well”
“it was really struggling as well”
“wont be the last”
Top return reasons
Common questions
- Is soft and stable by annie profitable to sell on Amazon United States?
- The niche generates $359K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the soft and stable by annie niche?
- 5 brands and 42 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in soft and stable by annie?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Thickness. The return rate is 0.6%.
- When does demand for soft and stable by annie peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the soft and stable by annie niche?
- Listings span $15.13–$41.43; the average listing price is $26.98 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.