Soft and Stable By Annie

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $359K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

+22.8%

Conversion, latest week

8.2%

Market size, estimated

$359Ka year

Peak month

October2.2× the quietest month

Top search term

soft and stable foam stabilizer26K searches a year

Listings sell for $26.98 on average, from $15.13 to $41.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $26.98 that is $40K to $54K a year per listing.

Average price

$26.98inside the $15 to $100 sweet spot

Price range

$15.13–$41.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$40K–$54K

Returns

0.6%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #774 within Fabric. It carries 457 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#774in Fabric

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

457per listing

Listings tracked

10

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months