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Sodium Lactate for Soap Making

Fail

The top 5 brands take 100% of clicks, so Sodium Lactate for Soap Making is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$86K/yr38K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
88%top-5 click share · 4 brands · 6 sellers

Flapen Score

Sodium Lactate for Soap Making against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sodium Lactate for Soap Making is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sodium Lactate for Soap Making market on Amazon at a glance

Shoppers on Amazon United States searched for Sodium Lactate for Soap Making 38K times last year and spent an estimated $86K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
11.6%
Market size, estimated
$86Ka year
Peak month
March1.3× the quietest month
Top search term
sodium lactate20K searches a year

02 · Price

A sale here is worth $19.77.

Listings sell for $19.77 on average, from $7.29 to $42.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $19.77 that is $5K to $10K a year per listing.

Average price
$19.77inside the $15 to $100 sweet spot
Price range
$7.29–$42.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Soap Making. It carries 384 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Soap Making
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
384per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Sodium Lactate for Soap Making products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 226%
  • Brand 317%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Sodium Lactate for Soap Making search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Sodium Lactate for Soap Making

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Small”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Sodium Lactate for Soap Making questions

Answered from the same tracked data.