soda ash
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Growth
Incredible+157.5%90-day search growth — must beat 0% to launch
Avg price
Great$20.91avg listing price — sweet spot $15–$100
Price range
Great$5.15–$62.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$661K$661K/yr · 211K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,659.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, soda ash is a $661K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $627K–$836K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 15.0%
- Avg BSR
- #151
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 79%
- Out of stock
- 0.4%
- Avg brand age
- 65 months
- Avg seller age
- 164 days
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
51
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- Jacquard23%
- Organic Cotton Plus22%
- TULIP14%
- CLOROX Pool&Spa11%
- In The Swim9%
- Arm & Hammer8%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +157.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Organic Cotton Plus Soda Ash - 1 Pound
Organic Cotton Plus$9.984.6★1,141 rev
Jacquard Products Soda Ash Dye Fixer 1 Pound Bag
Jacquard$8.124.7★6,419 rev
Tulip Soda Ash Powder for Tie-Dye Pre-Treatment - Extra-Vibrant Color Method Makes 1 Gallon
TULIP$7.964.6★288 rev
Clorox Pool&Spa Swimming Pool pH Up Raises pH Protects Against Eye and Skin Irritation 4LB (Pack of 1)
CLOROX Pool&Spa$8.884.7★12,085 rev
Jacquard Soda Ash Powder - Sodium Carbonate Washing Soda for Laundry & Dye Setting - Tie Dye Soda Ash - 5 lb Bag Soda Ash Dye Fixer - Super Washing Soda for Laundry & Fabric Dyeing
Jacquard$17.764.7★6,419 rev
Newest
by launch date
Eyaeyao Soda Ash For Tie Dye Soda Ash Powder - Sodium Carbonate Washing Soda For Dye Setting - Tie Dye Soda Ash - Super Washing Soda For Laundry & Fabric Dyeing (8 Ounces)
Eyaeyao$8.9422 rev
Leslies Soda Ash pH Up - for Increasing pH and Total Alkalinity in Swimming Pools - 100% Sodium Carbonate - 50 Pounds
Leslie's$48.8028 rev
Tie Dye Enhancer 1 lb. Sodium Carbonate (Soda Ash) 99.95% Purity for Brighter Results.
DMSOSTORE$11.9332 rev
In The Swim pH Increaser for Pools - Granular 100% Sodium Carbonate (Soda Ash) to Raise pH Up - 45 Pounds
In The Swim$62.003,575 rev
SKY HIGH SUDS All-Natural Washing Soda 2 lb Soda Ash Made in USA
SKY HIGH SUDS$10.54785 rev
Trending
90-day click momentum
Leslies Soda Ash pH Up - for Increasing pH and Total Alkalinity in Swimming Pools - 100% Sodium Carbonate - 5 Pounds
Leslie's$22.834.6★
Leslies Soda Ash pH Up - for Increasing pH and Total Alkalinity in Swimming Pools - 100% Sodium Carbonate - 50 Pounds
Leslie's$48.804.6★
In The Swim pH Increaser for Pools - Granular 100% Sodium Carbonate (Soda Ash) to Raise pH Up - 25 Pounds
In The Swim$46.044.7★
Clorox Pool&Spa Swimming Pool pH Up Raises pH Protects Against Eye and Skin Irritation 4LB (Pack of 1)
CLOROX Pool&Spa$8.884.7★
Tulip Soda Ash Powder for Tie-Dye Pre-Treatment - Extra-Vibrant Color Method Makes 1 Gallon
TULIP$7.964.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing price”
“Cleans great”
“Help clean the laundry”
“Excellent pool product”
“Accurate description”
“they smell fresh”
“Very versatile regarding what it can be used on”
“Works perfectly”
“It boosts cleaning performance”
“Light Bright Fresh Clean”
What buyers complain about
“doesnt smell like anything”
“Don't use on any dark clothing if you have an HE washer”
“It did NOT RAISE the PH level either”
“Breaks down Pod Soap Buildup”
“Not woth the money”
“I don't see any special cleaning power”
“Do not see any spectacular whitening”
“Clog drains”
“Just made the pool cloudy”
“White residue”
Top return reasons
Common questions
- Is soda ash profitable to sell on Amazon United States?
- The niche generates $661K/yr across 14 tracked products. 90-day search growth is +157.5%. Flapen's verdict: Worth a look (64/100).
- How competitive is the soda ash niche?
- 11 brands and 51 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in soda ash?
- Top complaints mined from reviews: Smell, Washability, Functionality-Overall. The return rate is 0.2%.
- When does demand for soda ash peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 4.4× the quietest.
- What does it cost to enter the soda ash niche?
- Listings span $5.15–$62.00; the average listing price is $20.91 (sweet spot $15–$100). The average incumbent carries 6,660 reviews — the moat a new listing must climb.
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