Is soap melter profitable to sell on Amazon United States?

The niche generates $142K/yr across 40 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the soap melter niche?

25 brands and 27 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in soap melter?

Top complaints mined from reviews: Size-Overall, Heating, Quality-Overall. The return rate is 3.3%.

When does demand for soap melter peak?

Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the soap melter niche?

Listings span $8.98–$116.52; the average listing price is $41.43 (sweet spot $15–$100). The average incumbent carries 1,096 reviews — the moat a new listing must climb.

soap melter

Worth a look

Shows a sweet-spot price point ($41.43 avg), but soft demand (-18.3% this quarter) keeps it on the watch list.

Avg price

Incredible$41.43

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Price range

Great$8.98–$116.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,096.4

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$142K

$142K/yr · 131K searches

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, soap melter is a $142K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

soap melter market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $166K–$207K; units × avg price
Conversion rate: 2.6%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 6.5%
Avg brand age: 31 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

50%

Top 20: 96%

Top-5 click share

41%

Top 20: 82%

Open market

45%

CasaCulina17%
Phinicco10%
Aroparc10%
PIUH8%
SAEUYVB5%
Ksedcon5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -18.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top soap melter search terms

soap melting pot44K/yr -6.5%2.0% conv.
candle making pot24K/yr -24.3%4.3% conv.
soap melter16K/yr -29.0%2.2% conv.
candle pot11K/yr -21.4%4.3% conv.
soap melting pot for soap making10K/yr -29.6%1.6% conv.
soap melter for soap making7K/yr -30.5%1.8% conv.
melting pot for soap making6K/yr -12.5%2.0% conv.
beeswax melting pot5K/yr -14.3%3.6% conv.
candle pot melting pot4K/yr -29.9%2.6% conv.
candle melting pots4K/yr +0.3%0.5% conv.

All search terms

Top soap melter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CasaCulina Candle Making Kit with Hot Plate for Beginners

CasaCulina$20.414.4★398 rev

Aroparc Electric Wax Melting Pot 60oz/1.8L Wax Melter for Candle Making with Spout for Soap Making Pouring Pitcher Non-Stick Easy to Clean & Keep Warm

Aroparc$29.424.3★159 rev

Phinicco 44oz 1.3L Candle Making Pouring Pot Wax Melting Pot and Spoon 304 Stainless Steel Candle Making Pitcher Heat-Resistant Handle

Phinicco$8.984.5★325 rev

PIUH Soap Melter for Adults Begineer Soap Makers 1.5qt

PIUH$47.034.5★122 rev

Candle Making Pouring Pot 32oz Stainless Steel Wax Melting Pot

CasaCulina$12.774.6★825 rev

Newest

by launch date

Candle Making Supplies Kit with Wax Melting Pot 27 OZ Electric Small Wax Melts Warmer with Thermometer and Pouring Spout for DIY Soap Making for Beginners Adults Pros for Soy Wax Beeswax Paraffin

NAUQUOHZ$26.7792 rev

2w ago

Electric Wax Melter 1.6QT Digital Touchscreen Candle Soap Making Kit

Bienslys$37.9523 rev

2mo ago

LFISGNN Premium Soap Making Kit with 4 Flavored 4.4 lbs Soap Base

LFISGNN$80.4152 rev

10mo ago

LFISGNN Soap Making Kit with Electronic Hot Plate for Adults Making Soaps

LFISGNN$49.6013 rev

11mo ago

venpow Candle Wax Melter with Pour Spout Candle Making Kit for Adult Beginners 1.5L Large Capacity for Making Candles and Soaps Kit Includes Wax Melting Pot and Stirring Spoon - Black

venpow$29.08144 rev

11mo ago

What buyers say about soap melter

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“Easy to pour from”

Quality-Overall11%

“The build quality feels solid”

Ease Of Cleaning11%

“Cleans easy,”

Heating8%

“It distributes heat perfectly”

Value For Money7%

“Great price”

Size-Overall6%

“Nice size, perfect for melting chocolate”

Advertised Vs Actual Product5%

“Works as well as they say”

Temperature Control5%

“the temperature is easy to control”

Efficiency4%

“works great”

Durability2%

“Sturdy and durable”

What buyers complain about

Size-Overall18%

“This is a very small DB”

Heating14%

“Gets very hot”

Quality-Overall4%

“Not good quality”

Smell4%

“Chemical smell”

Ease Of Cleaning4%

“making a mess”

Durability4%

“It just quit working after about 6 uses”

Temperature Control3%

“now wont heat up”

Advertised Vs Actual Product2%

“False advertisement”

Handle Quality2%

“Came with the handle broken off”

Leak-Proof2%

“Was supposed to be dripless. NOT!”

Top return reasons

Size-Overall58%

Heating7%

Advertised Vs Actual Product6%

Functionality-Overall5%

Value For Money4%

Product Condition2%

Quality-Overall2%

Smell2%

Defective Material/Parts1%

Handle Quality1%

Common questions

Is soap melter profitable to sell on Amazon United States?: The niche generates $142K/yr across 40 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the soap melter niche?: 25 brands and 27 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in soap melter?: Top complaints mined from reviews: Size-Overall, Heating, Quality-Overall. The return rate is 3.3%.
When does demand for soap melter peak?: Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the soap melter niche?: Listings span $8.98–$116.52; the average listing price is $41.43 (sweet spot $15–$100). The average incumbent carries 1,096 reviews — the moat a new listing must climb.