Is soap making kit profitable to sell on Amazon United States?

The niche generates $765K/yr across 43 tracked products. 6 of 17 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the soap making kit niche?

26 brands and 33 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in soap making kit?

Top complaints mined from reviews: Quality-Overall, Smell, Heating. The return rate is 1.4%.

When does demand for soap making kit peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the soap making kit niche?

Listings span $12.46–$135.71; the average listing price is $54.40 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.

soap making kit

Worth a look

Shows a sweet-spot price point ($54.40 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$54.40

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great363.44

avg incumbent reviews — the moat a new listing must climb

Competition

Great40%

top-5 click share — leaders hold, buyers still browse

Market size

Good$765K

$765K/yr · 956K searches

Price range

Good$12.46–$135.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, soap making kit is a $765K/yr Amazon United States market (956K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

soap making kit market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $816K–$1.1M; units × avg price
Conversion rate: 1.5%
Avg BSR: #242
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 9.7%
Avg brand age: 37 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

40%

Top 20: 82%

Open market

30%

CraftZee16%
PIUH15%
Prime Creations14%
Illumive11%
kelodo8%
LFISGNN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top soap making kit search terms

soap making kit578K/yr -27.6%1.5% conv.
soap making kit for adults86K/yr -26.7%1.2% conv.
kit para hacer jabones artesanales47K/yr -2.3%0.7% conv.
soap kit43K/yr +7.9%1.2% conv.
soap making kits24K/yr -13.2%0.9% conv.
soap kits making for adults24K/yr -17.3%0.7% conv.
diy soap making kit23K/yr -9.3%1.3% conv.
goat milk soap making kit20K/yr -1.8%1.1% conv.
soap maker16K/yr -3.5%0.8% conv.
cold process soap making kit11K/yr +18.4%0.3% conv.

All search terms

Top soap making kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PIUH Deluxe Soap Making Kit for Soap Making DIY Soaps Making Full Set Kits Includes Soap Melter 4 lb Soap Base 8 Essencial Oils Silicone Loaf Molds & Scraper Cutters 8 Dyestuffs for Adults Gift

PIUH$110.564.7★425 rev

CraftZee Large Deluxe Soap Making Kit - All-in-One Soap Making Supplies with Soap Base Soap Cutter Box Silicone Loaf Molds Fragrances & More - Homemade Melt & Pour DIY Craft Kits

CraftZee$74.544.7★967 rev

Soap Making Kit - Soap Making Supplies melt and Pour - DIY Set for Adults and Kids Includes soap Base Silicone molds fragrances Rose and Lavender Petals by Prime Creations

Prime Creations$25.964.4★344 rev

Illumive Deluxe Soap Making Kit - Soap Kit Includes All Soap Making Supplies. DIY Soap Making Kit.

Illumive$53.484.6★197 rev

Soap Making Kit with Melt & Pour Base Cutting Box Molds Fragrances - for Adults & Kids by Prime Creations.

Prime Creations$56.324.7★611 rev

Newest

by launch date

Soap Making Kit for Adults All-in-One Soap Making Supplies Includes Melt & Pour Goat Milk Soap Base Silicone Loaf Molds Premium Cutting Box & 500+PCS DIY Handmade Soap

kelodo$58.9930 rev

3mo ago

VUSIBA Deluxe Soap Making Supplies Kit for Adults All-in-One Soap Kit for Begineers DIY Natural Soap Making Kits with Hot Plate 4.4 lbs Soap Base Fragrance Oils Dyes and Packing Supplies

VUSIBA$96.024 rev

3mo ago

Gdblsm Soap Making Kit- Soap Making Kit for Adults DIY Soap Making Supplies with Shea Butter Glycerin Melt and Pour Base Silicone Molds Dried Flowers DIY Craft for Beginners Gift for Women

Gdblsm$23.265 rev

6mo ago

Soap Making Kit for Adults & Kids Melt and Pour Soap Making Supplies with Shea Butter & Clear Base 6 Silicone Molds Colors Fragrances Dried Flowers & Gift Bags DIY Soap Craft Kit for Beginners

MuseLuxe$20.0677 rev

7mo ago

CraftZee Soap Making Kit - All-in-One Soap Making Supplies with 6lbs Soap Base 8 Dyes 8 Essential Oils Silicone Molds Cutters All Essential Tools & Instructions

CraftZee$114.07105 rev

9mo ago

What buyers say about soap making kit

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“This kit is very easy to use”

Quality-Overall16%

“quality of items found in this craft box”

Fun/Entertainment Experience13%

“Fun and easy”

Value For Money9%

“Well worth it”

Gifting Purpose8%

“Fun gift”

Smell7%

“The scents included are very light”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Cleaning4%

“Cleaning up was straightforward too”

Instructions/User Manual/Troubleshooting4%

“Easy to follow instructions”

Color2%

“The colors blend smoothly”

What buyers complain about

Quality-Overall13%

“low in quality”

Smell10%

“Smells a little weird too”

Heating6%

“But the pot already started to get burn marks on it because the heater overheats very very fast even on a low setting”

Ease Of Use5%

“Impossible to use”

Lather4%

“Doesn't lather enough”

Advertised Vs Actual Product4%

“Doesn't come with what's advertised”

Instructions/User Manual/Troubleshooting4%

“Not even a basic guide”

Value For Money4%

“More expensive to get this”

Functionality-Overall3%

“They are essentially unusable”

Size-Overall3%

“The pot was very small”

Top return reasons

Defective Material/Parts13%

Smell13%

Size-Overall11%

Quality-Overall9%

Value For Money8%

Advertised Vs Actual Product7%

Leak-Proof6%

Functionality-Overall4%

Product Condition4%

Gifting Purpose3%

Common questions

Is soap making kit profitable to sell on Amazon United States?: The niche generates $765K/yr across 43 tracked products. 6 of 17 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the soap making kit niche?: 26 brands and 33 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in soap making kit?: Top complaints mined from reviews: Quality-Overall, Smell, Heating. The return rate is 1.4%.
When does demand for soap making kit peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the soap making kit niche?: Listings span $12.46–$135.71; the average listing price is $54.40 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.