Soap Making Kit

Shoppers searched for this 956K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $765K a year.

Searches, last 12 months

956K

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

1.5%

Market size, estimated

$765Ka year

Peak month

December2.1× the quietest month

Top search term

soap making kit578K searches a year

Listings sell for $54.40 on average, from $12.46 to $135.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $54.40 that is $14K to $27K a year per listing.

Average price

$54.40inside the $15 to $100 sweet spot

Price range

$12.46–$135.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$14K–$27K

Returns

1.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #242 within Soap Making. It carries 363 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

9.7%

Average rank

#242in Soap Making

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

363per listing

Listings tracked

43

17 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months