Is soap dye profitable to sell on Amazon United States?

The niche generates $120K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (43/100).

How competitive is the soap dye niche?

12 brands and 14 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in soap dye?

Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 1.1%.

When does demand for soap dye peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the soap dye niche?

Listings span $6.41–$22.50; the average listing price is $11.45 (sweet spot $15–$100). The average incumbent carries 4,200 reviews — the moat a new listing must climb.

soap dye

Skip it

Soft demand (-14.9% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Price range

Okay$6.41–$22.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.45

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$120K

$120K/yr · 167K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,200

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, soap dye is a $120K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

soap dye market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $115K–$143K; units × avg price
Conversion rate: 6.3%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

23%

Vividye21%
Wayin16%
CHANGTIKEJI13%
DecorRom11%
Limino10%
YumCraft6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top soap dye search terms

soap dye29K/yr -4.4%5.9% conv.
soap colorant for soap making26K/yr -25.5%5.7% conv.
colorantes para jabones artesanales16K/yr +11.2%3.2% conv.
soap dye for soap making17K/yr -25.5%5.8% conv.
soap coloring14K/yr -2.0%5.9% conv.
soap colorant17K/yr -29.3%4.8% conv.
colorante para jabones artesanales6K/yr -0.9%4.7% conv.
color for soap making6K/yr -9.8%6.3% conv.
soap color6K/yr -13.9%6.6% conv.
soap making dyes6K/yr -29.5%2.5% conv.

All search terms

Top soap dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Soap Dye - 24 Color Food Grade Skin Safe Coloring for Bath Bomb and DIY Making Supplies - Liquid Concentrated Colorant Kit for Handmade Soaps and Crafts

Vividye$12.754.6★1,253 rev

CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs

CHANGTIKEJI$12.404.7★6,527 rev

20 Color Bath Bomb Soap Dye - Liquid Food Grade Soap Coloring for DIY Soap Making Slime Supplies Handmade Bath Bombs - Vibrant Rainbow Skin Safe Bath Bomb Colorant for Bath Bomb Supplies Kit Crafts

DecorRom$9.904.5★1,933 rev

Limino 12 Color Bath Bomb Soap Dye - Skin Safe Food Grade Coloring for Soap Making Supplies DIY Bath Bomb Supplies Kit Slime Crafts - with Instructions

Limino$8.914.5★5,796 rev

Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye

Wayin$8.974.6★290 rev

Newest

by launch date

Luckymica Mica Powder 24 Colors Pearlescent Pigment Powder for Epoxy Resin 240g Pearl Pigment Set for Soap Making Bath Bomb Candle Making Art Crafts Lip Gloss Nail Polish Dye

Luckymica$10.06466 rev

11mo ago

Soap Dye 20 Colors Skin Safe Soap Colorant Bath Bomb Color Dye for DIY Soap Making Supplies Bath Bomb Lotion Food Grade Concentrated Soap Coloring for Soaps Bath Products 0.35 Fl.oz Each

YumCraft$12.86362 rev

2y ago

Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye

Wayin$8.97290 rev

2y ago

CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs

CHANGTIKEJI$12.406,527 rev

2y ago

Soap Dye - 24 Color Food Grade Skin Safe Coloring for Bath Bomb and DIY Making Supplies - Liquid Concentrated Colorant Kit for Handmade Soaps and Crafts

Vividye$12.751,253 rev

3y ago

What buyers say about soap dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color55%

“Amazing colors”

Quality-Overall14%

“Excellent product”

Value For Money6%

“less expensive”

Ease Of Use4%

“Easy to Use”

Advertised Vs Actual Product3%

“As advertised”

Brightness/Shine/Glow2%

“Bright”

Fun/Entertainment Experience2%

“This was a fun craft”

Paint Quality2%

“Works great as washable paint for kids”

Efficiency2%

“Great results”

Stain Resistance1%

“Great colors, mix easily and do not stain”

What buyers complain about

Color38%

“NO color”

Size-Overall7%

“Small”

Quality-Overall7%

“Crappy product”

Functionality-Overall4%

“Didnt work”

Stain Resistance3%

“fade after about 2 weeks”

Leak-Proof2%

“The bottles were leaking”

Product Condition2%

“Received used product”

Ease Of Use2%

“Very small hard to open”

Ease Of Cleaning2%

“This arrived a complete mess”

Color Fading/Discoloration2%

“The mix blew upwards onto my skin”

Top return reasons

Color27%

Advertised Vs Actual Product14%

Value For Money10%

Functionality-Overall8%

Size-Overall7%

Display Colors6%

Leak-Proof5%

Brightness/Shine/Glow2%

Quality-Overall2%

Product Condition2%

Common questions

Is soap dye profitable to sell on Amazon United States?: The niche generates $120K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (43/100).
How competitive is the soap dye niche?: 12 brands and 14 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in soap dye?: Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 1.1%.
When does demand for soap dye peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the soap dye niche?: Listings span $6.41–$22.50; the average listing price is $11.45 (sweet spot $15–$100). The average incumbent carries 4,200 reviews — the moat a new listing must climb.

soap dye

soap dye market data

Competition & brand share

Demand & seasonality

Top soap dye search terms

Top soap dye products on Amazon

Top sellers

Newest

Trending

What buyers say about soap dye

What buyers love

What buyers complain about

Top return reasons

Common questions

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