Soap Base

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

3.3%

Market size, estimated

$1.1Ma year

Peak month

May1.5× the quietest month

Top search term

glicerina para hacer jabones336K searches a year

Listings sell for $27.06 on average, from $7.37 to $110.56. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $27.06 that is $14K to $20K a year per listing.

Average price

$27.06inside the $15 to $100 sweet spot

Price range

$7.37–$110.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$14K–$20K

Returns

0.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #84 within Soap Making. It carries 2,538 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#84in Soap Making

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

2,538per listing

Listings tracked

60

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months