soap base
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$27.06avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$7.37–$110.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 1.2M searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,538.2avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, soap base is a $1.1M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
soap base market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 4.3%
- Avg brand age
- 55 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
28
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
30%
Top 20: 69%
Open market
12%
- Primal Elements47%
- EDSRDRUS16%
- MAQIHAN12%
- velona6%
- TinMeZor4%
- Prime Creations4%
- Open — no brand owns it (13 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top soap base search terms
- glicerina para hacer jabones336K/yr
- soap base276K/yr
- melt and pour soap base153K/yr
- glicerina para hacer jabones artesanales76K/yr
- soap base for soap making128K/yr
- glycerin soap base59K/yr
- coconut oil soap base17K/yr
- clear soap base32K/yr
- soap base for soap making melt and pour29K/yr
- melt and pour soap25K/yr
Top soap base products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Primal Elements Goat Milk Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound
Primal Elements$29.454.7★6,865 rev
MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies
MAQIHAN$13.634.6★673 rev
Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 5 Pound
Primal Elements$27.374.7★1,455 rev
MAQIHAN Soap Base Natural 14.8oz - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies
MAQIHAN$7.374.6★673 rev
EDSRDRUS 2LB Unscented Glycerin Soap Base DIY Handmade Soap Moisturizing Melt and Pour Soap Base for Crafting Vegetable Glycerin & Coconut Oil Easy to Cut (Transparent 2LB)
EDSRDRUS$14.034.7★714 rev
Newest
by launch dateMAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies
MAQIHAN$13.63673 rev
TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting
TinMeZor$25.07510 rev
Prime Creations Soap Base for soap making supplies melt and pour soap base for DIY crafting moisturizing glycerin 5 LB Unscented - Goat Milk
Prime Creations$21.071,110 rev
MAQIHAN Soap Base Natural 14.8oz - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies
MAQIHAN$7.37673 rev
EDSRDRUS Basic Soap Making Kit for Adults - Soap Making Supplies with 2lbs Glycerin Soap Base Silicone Molds Dried Petals Fragrance Oils Pigments & More - Fun Easy Creative DIY Craft Kits
EDSRDRUS$25.21316 rev
Trending
90-day click momentum
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound
Primal Elements$20.174.7★
Primal Elements Coconut Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound
Primal Elements$21.294.7★
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 2 Pound
Primal Elements$13.564.7★
TinMeZor 5.2 lbs Clear glycerin Soap Base Natural Melt and Pour Glycerin Base for Soap Making Transparent Unscent Easy to cutting
TinMeZor$25.074.7★
Primal Elements Aloe Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound
Primal Elements$23.304.7★
What buyers say about soap base
What buyers praise and complain about, mined from review topics.What buyers love
“I think this is great quality oil”
“Ease of use”
“the nice subtle scent it has”
“Good price”
“Its really soft”
“It lathers really good”
“Exactly what I ordered”
“Its extremely hydrating”
“Such a fun project”
“Good Gift”
What buyers complain about
“Bad quality”
“Smell like chemical”
“doesnt lather”
“Misleading description”
“Disappointing waste of time and money”
“Very difficult to use”
“result was not clear”
“Was defective, did not melt down correctly and was very glue like”
“This means the base was subject to moisture”
“Small stay away from”
Top return reasons
Common questions
- Is soap base profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 60 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the soap base niche?
- 19 brands and 28 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in soap base?
- Top complaints mined from reviews: Quality-Overall, Smell, Lather. The return rate is 0.9%.
- When does demand for soap base peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the soap base niche?
- Listings span $7.37–$110.56; the average listing price is $27.06 (sweet spot $15–$100). The average incumbent carries 2,538 reviews — the moat a new listing must climb.