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Snowflakes for Crafts

Fail

Demand is soft, at -75.2% this quarter, so Snowflakes for Crafts is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$54K/yr124K searches / yr
90-day growth
-75.2%search demand this quarter
Competition
38%top-5 click share · 26 brands · 43 sellers

Flapen Score

Snowflakes for Crafts against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Snowflakes for Crafts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snowflakes for Crafts market on Amazon at a glance

Shoppers on Amazon United States searched for Snowflakes for Crafts 124K times last year and spent an estimated $54K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -75.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-75.2%
Conversion, latest week
4.8%
Market size, estimated
$54Ka year
Peak month
December26.2× the quietest month
Top search term
snowflakes for crafts31K searches a year

02 · Price

A sale here is worth $9.13.

Listings sell for $9.13 on average, from $4.66 to $13.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.13 that is $913 to $2K a year per listing.

Average price
$9.13under the $15 to $100 sweet spot
Price range
$4.66–$13.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$913–$2K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #801 within Woodcrafts. It carries 572 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#801in Woodcrafts
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
572per listing
Listings tracked
32

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Snowflakes for Crafts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

26 flat

Sellers

43

Top-5 brand share

44%

Top 20: 92%

Top-5 click share

38%

Top 20: 86%

Open market

51%

  • Brand 113%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Snowflakes for Crafts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 26.2×

Search terms

Top Snowflakes for Crafts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snowflakes for crafts31K/yr
  • snowflake cutouts28K/yr
  • snow flakes for crafting17K/yr
  • small snowflakes6K/yr
  • craft snowflakes7K/yr
  • snowflake paper8K/yr
  • plastic snowflakes for crafts5K/yr
  • snowflakes cutouts4K/yr
  • glitter snowflake ornaments8K/yr
  • paper snowflake6K/yr

Reviews and returns

What reviews say buyers love and hate about Snowflakes for Crafts

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
4.0%of orders come back
“they are much bigger”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Snowflakes for Crafts questions

Answered from the same tracked data.