snowflakes for crafts
Skip itSoft demand (-75.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good572.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Market size
Bad$54K$54K/yr · 124K searches
Growth
Bad-75.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.66–$13.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, snowflakes for crafts is a $54K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
snowflakes for crafts market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $55K–$73K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #801
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 14.4%
- Avg brand age
- 42 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
26 flat
Sellers
43
Top-5 brand share
44%
Top 20: 92%
Top-5 click share
38%
Top 20: 86%
Open market
51%
- PPhtony13%
- OuMuaMua9%
- HADDIY8%
- FreshCut Crafts7%
- Kisston6%
- FOIMAS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -75.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 26.2×
Top snowflakes for crafts search terms
- snowflakes for crafts31K/yr
- snowflake cutouts28K/yr
- snow flakes for crafting17K/yr
- small snowflakes6K/yr
- craft snowflakes7K/yr
- snowflake paper8K/yr
- plastic snowflakes for crafts5K/yr
- snowflakes cutouts4K/yr
- glitter snowflake ornaments8K/yr
- paper snowflake6K/yr
Top snowflakes for crafts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PPhtony 80PCS Snowflake Decorations Wood Slices Ornaments Christmas Cutouts Buttons Tags for Xmas Tree Hanging Painting DIY Crafts Projects Gifts Bags Holiday Party School Home Activity 20MM White
PPhtony$4.824.6★292 rev
HADDIY Small Snowflakes for Craft 60 Pcs White Glitter Plastic Mini Snowflake for Christmas Embellishments and Winter Party DIY Craft Decoration-3 Different Size
HADDIY$8.134.6★381 rev
80 Pieces Snowflake Paper Cutouts with IDEA Guide 2-Sided US Made Card Stock Punch Out White Snowflakes for Bulletin Boards Classroom Decor - Small and Large Snowflake Decorations Winter Cutouts
FreshCut Crafts$11.874.6★337 rev
Winter Snowflake Cutouts Glitter Paper Decorations - 50Pcs Blue and Silver Double-Side Christmas Cutouts for Holiday Winter Wonderland Bulletin Board Frozen Party Decor
OuMuaMua$11.444.4★163 rev
Kisston 360 Pcs Snowflake Cutouts Paper 3.9 Inch Winter Snowflake Shape Die Cuts Paper for DIY Projects Craft Classroom Bulletin Board Decor(White Blue Dark Blue Classic Style)
Kisston$12.174.5★144 rev
Newest
by launch date
54 Pcs Christmas Winter Cutouts Double Printed Winter Snowflake Paper Decor for Christmas Winter Bulletin Board Classroom Decorations(Snowflake 54
Sereliy$10.2383 rev
Snowflake Decorations 24 Pcs Snowflake Ornaments for Tree Snowflakes Christmas Tree Decorations for Christmas Embellishments and Winter Party DIY Craft Decoration
UOUYOO$6.4945 rev
60 PCS Small Snowflakes for Craft Mini Snowflakes for Crafts Glitter Resin-Snowflakes Tiny Resin Snowflake Small-Snowflakes Glitter for Embellishment DIY Craft Project Winter Supply 3 Different Size
Exclaith$6.466 rev
Winter Snowflake Cutouts Glitter Paper Decorations - 50Pcs Blue and Silver Double-Side Christmas Cutouts for Holiday Winter Wonderland Bulletin Board Frozen Party Decor
OuMuaMua$11.44163 rev
Winter Snowflake Cutouts - Glitter Paper Snowflake Decorations - 50Pcs White & Silver Double-Side Christmas Cutouts for Holiday Winter Wonderland Bulletin Board Frozen Party Decor
OuMuaMua$12.86163 rev
Trending
90-day click momentum
Clearance Winter Wonderland Party Decorations Iridescent Snowflake Garland Holographic Paper Snowflake Streamer for Winter Onederland Christmas Frozen Birthday Wedding Bridal Shower Party Supplies
pinkblume$12.834.7★
Coopay Glitter Snowflake Foam Stickers Self-Adhesive Snowflake Stickers Decals for Christmas Decoration DIY Craft Projects Assorted Color and Sizes
Coopay$12.994.4★
60 PCS Small Snowflakes for Craft Mini Snowflakes for Crafts Glitter Resin-Snowflakes Tiny Resin Snowflake Small-Snowflakes Glitter for Embellishment DIY Craft Project Winter Supply 3 Different Size
Exclaith$6.464.2★
Jocomoni 2000pcs/50g Christmas Snowflakes Confetti Decorations Iridescent Snowflake Table Confetti Glitter Snowflake Sequins for Winter Wonderland Party Home Decoration
Jocomoni$7.564.3★
PPhtony 160PCS Snowflake Decorations Wood Slices Ornaments Christmas Cutouts Buttons Tags for Xmas Tree Hanging Painting DIY Crafts Projects Gifts Bags Holiday Party School Home Activity 20MM White
PPhtony$5.724.6★
What buyers say about snowflakes for crafts
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Perfect size for what I needed”
“as advertised”
“Great value”
“Love the blue shades”
“loved how they brightened up the area”
“Good for decorating walls”
“Cute and sturdy”
“Very pretty, lightweight plastic stars”
“the kids loved seeing themselves”
What buyers complain about
“they are much bigger”
“Costly”
“Poor glitter adhesion”
“Poor quality”
“don't stay on tree well cheap material”
“Picture is a bit deceiving”
“difficult to use”
“These are not cut very well”
“They have ZERO glitter”
“they were more of a beige color rather than white”
Top return reasons
Common questions
- Is snowflakes for crafts profitable to sell on Amazon United States?
- The niche generates $54K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -75.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the snowflakes for crafts niche?
- 26 brands and 43 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in snowflakes for crafts?
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 4.0%.
- When does demand for snowflakes for crafts peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 26.2× the quietest.
- What does it cost to enter the snowflakes for crafts niche?
- Listings span $4.66–$13.53; the average listing price is $9.13 (sweet spot $15–$100). The average incumbent carries 572 reviews — the moat a new listing must climb.