snowflake stencil
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great236.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.73avg listing price — sweet spot $15–$100
Market size
Bad$24K$24K/yr · 65K searches
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
Price range
Bad$4.82–$13.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, snowflake stencil is a $24K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
snowflake stencil market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $31K–$39K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #2,907
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 40.3%
- Avg brand age
- 41 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
23
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
34%
- Jmkcoz27%
- Foaryoer11%
- SEIHDHIK9%
- Konsait8%
- Abeillo5%
- Vantico5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 36.6×
Top snowflake stencil search terms
- snowflake stencil40K/yr
- snowflake stencils11K/yr
- snowflake stencils reusable6K/yr
- snowflake stencils for crafts reusable5K/yr
- large snowflake stencil4K/yr
Top snowflake stencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jmkcoz Christmas Snowflake Stencil Template Reusable Plastic Craft Drawing Painting Stencil Journal Template for Window Glass Wall Door Card Scrapbook Notebook Holiday Xmas Snow Flake Art DIY Project
Jmkcoz$5.874.5★980 rev
Christmas Snowflake Stencils for Crafts Reusable Reusable Plastic Snowflake Drawing Painting Stencil Winter Holiday Stencil for Window Glass Wall Wood Decoration
Foaryoer$10.464.4★8 rev
Christmas Snowflake Stencils for Painting on Wood-6 Pack Large Reusable Christmas Stencil Winter Ornament Farmhouse Christmas DIY Craft Supplies Decor 8 Inch
SEIHDHIK$9.244.5★43 rev
Konsait Large Christmas Snowflake Stencil Template Reusable Plastic Painting DIY Crafts Templates Xmas Snowflake Decor for Wood Window Glass Greeting Card Cookies Cake Biscuit Dessert Coffee Decor
Konsait$6.154.6★426 rev
Jmkcoz 30 Pcs Christmas Snowflake Stencils Template Winter Snow Window Template Xmas Snowflake Stencils for Painting Drawing Spraying on Wood Glass Wall Door Card Snow Flake DIY Craft
Jmkcoz$6.913.9★4 rev
Newest
by launch date
30 Pcs Snowflake Stencils 5.1X5.1 Reusable Christmas Stencil Templates for Painting on Window Glass Wall Doormat Wood Fabric Holiday Winter Crafts
Vantico$8.841 rev
8 Pcs Christmas Snowflake Stencil Template Reusable Plastic Drawing Painting Stencil Winter Holiday Templates Stencils for Window Glass Wall Door Card Scrapbook Notebook Holiday Xmas Snow Flake
Grevosea$5.1621 rev
Christmas Snowflake Stencils for Crafts Reusable Reusable Plastic Snowflake Drawing Painting Stencil Winter Holiday Stencil for Window Glass Wall Wood Decoration
Foaryoer$10.468 rev
72 PCS 3x3 Inch Christmas Stencils for Painting - Snowflake Santa Claus Christmas Tree Reusable Christmas Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$9.91438 rev
4 Pieces Christmas Snowflake Stencil for Crafts Large Snowflake Template Reusable Xmas Snow Flakes Crafts DIY Painting Stencils for Christmas Winter Holiday Home Decor (10 Inches)
Abeillo$5.3929 rev
Trending
90-day click momentum30 Pcs Snowflake Stencils 5.1X5.1 Reusable Christmas Stencil Templates for Painting on Window Glass Wall Doormat Wood Fabric Holiday Winter Crafts
Vantico$8.845.0★
20pcs Winter Snowflake Christmas Stencils for Painting Reusable Holiday Craft Templates for Wood Signs Canvas Wall and DIY Home Decorations
KUANSHENG$8.934.7★
GOMAKERER 2 Sheets Snowflake Silkscreen Stencil Winter Theam Painting Stencils Templates Reusable Self-Adhesive Silk Screen Printing for Wall Border Wood Fabric Christmas Decor
GOMAKERER$6.534.6★
8 PCS Christmas Snowflake Stencils Reusable Large Snowflake Templates for Painting on Wood Window Glass Ideal for DIY Crafts and Holiday Decor Plastic Craft Stencil for Winter Decoration
Heyiminy$6.485.0★
Jmkcoz 30 Pcs Christmas Snowflake Stencils Template Winter Snow Window Template Xmas Snowflake Stencils for Painting Drawing Spraying on Wood Glass Wall Door Card Snow Flake DIY Craft
Jmkcoz$6.913.9★
What buyers say about snowflake stencil
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety”
“As advertised”
“Very sturdy and fun to use on all types of projects”
“They are sturdy”
“Big snow stencil”
“It also clean very easily with the paint that I used”
“Great value, used for decorating cakes and windows with ease”
“It's so much easier to have them separated”
“great for adding a different color”
“worked great for decorating”
What buyers complain about
“Not what I expected”
“small will work”
Top return reasons
Common questions
- Is snowflake stencil profitable to sell on Amazon United States?
- The niche generates $24K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -54.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the snowflake stencil niche?
- 20 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in snowflake stencil?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall. The return rate is 3.0%.
- When does demand for snowflake stencil peak?
- Demand peaks in Nov–Dec; the busiest month runs 36.6× the quietest.
- What does it cost to enter the snowflake stencil niche?
- Listings span $4.82–$13.89; the average listing price is $7.73 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.