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Snap

Pass

Snap scores 65 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, demand is soft, at -9.2% this quarter, and an estimated 2.6% of orders come back.

Flapen Score
65
65 / 100
Top 1% of 4,656 Arts, Crafts & Sewing niches · +19 vs the category median of 46
Market size
$1.1M/yr1.4M searches / yr
90-day growth
-9.2%search demand this quarter
Competition
39%top-5 click share · 31 brands · 39 sellers

Flapen Score

Snap against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Snap is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snap market on Amazon at a glance

Shoppers on Amazon United States searched for Snap 1.4M times last year and spent an estimated $1.1M. The top 5 brands take 45% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
5.0%
Market size, estimated
$1.1Ma year
Peak month
February2.4× the quietest month
Top search term
snap button kit392K searches a year

02 · Price

A sale here is worth $15.49.

Listings sell for $15.49 on average, from $4.00 to $36.14. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $15.49 that is $19K to $23K a year per listing.

Average price
$15.49inside the $15 to $100 sweet spot
Price range
$4.00–$36.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
$19K–$23K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #33 within Sewing Notions & Supplies. It carries 1,241 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#33in Sewing Notions & Supplies
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,241per listing
Listings tracked
38

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
44 months

Products

Top Snap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

39

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

39%

Top 20: 79%

Open market

51%

  • Brand 117%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Snap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×

Search terms

Top Snap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snap button kit392K/yr
  • snaps159K/yr
  • snaps for fabric195K/yr
  • snap buttons115K/yr
  • snaps for sewing80K/yr
  • metal snap button kit34K/yr
  • snaps for fabric with tool23K/yr
  • snap fasteners kit49K/yr
  • snap button44K/yr
  • snap tool34K/yr

FAQ

Common Snap questions

Answered from the same tracked data.