Snap
PassSnap scores 65 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, demand is soft, at -9.2% this quarter, and an estimated 2.6% of orders come back.
- Flapen Score
- 65 / 100Top 1% of 4,656 Arts, Crafts & Sewing niches · +19 vs the category median of 4665
- Market size
- $1.1M/yr1.4M searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 39%top-5 click share · 31 brands · 39 sellers
Flapen Score
Snap against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Snap is stronger. Inside it, weaker.
Market
The Snap market on Amazon at a glance
Shoppers on Amazon United States searched for Snap 1.4M times last year and spent an estimated $1.1M. The top 5 brands take 45% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $1.1Ma year
- Peak month
- February2.4× the quietest month
- Top search term
- snap button kit392K searches a year
02 · Price
A sale here is worth $15.49.
Listings sell for $15.49 on average, from $4.00 to $36.14. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $15.49 that is $19K to $23K a year per listing.
- Average price
- $15.49inside the $15 to $100 sweet spot
- Price range
- $4.00–$36.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $19K–$23K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #33 within Sewing Notions & Supplies. It carries 1,241 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #33in Sewing Notions & Supplies
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 1,241per listing
- Listings tracked
- 38
04 · Newcomers
8 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Snap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
39
Top-5 brand share
45%
Top 20: 87%
Top-5 click share
39%
Top 20: 79%
Open market
51%
- Brand 117%
- Brand 210%
- Brand 37%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Snap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×
Search terms
Top Snap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- snap button kit392K/yr
- snaps159K/yr
- snaps for fabric195K/yr
- snap buttons115K/yr
- snaps for sewing80K/yr
- metal snap button kit34K/yr
- snaps for fabric with tool23K/yr
- snap fasteners kit49K/yr
- snap button44K/yr
- snap tool34K/yr
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snap questions
Answered from the same tracked data.









