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Smiley Face Beads

Fail

Prices span $5.22–$12.60, mostly outside the sweet spot, so Smiley Face Beads is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$18K/yr66K searches / yr
90-day growth
+28.5%search demand this quarter
Competition
46%top-5 click share · 21 brands · 26 sellers

Flapen Score

Smiley Face Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Smiley Face Beads is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smiley Face Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Smiley Face Beads 66K times last year and spent an estimated $18K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+28.5%
Conversion, latest week
3.5%
Market size, estimated
$18Ka year
Peak month
July2.5× the quietest month
Top search term
smiley face beads39K searches a year

02 · Price

A sale here is worth $7.78.

Listings sell for $7.78 on average, from $5.22 to $12.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $7.78 that is $0 to $778 a year per listing.

Average price
$7.78under the $15 to $100 sweet spot
Price range
$5.22–$12.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$778
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #2,526 within Beading Supplies. It carries 510 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#2,526in Beading Supplies
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
510per listing
Listings tracked
35

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Smiley Face Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 flat

Sellers

26

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

46%

Top 20: 85%

Open market

31%

  • Brand 135%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Smiley Face Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Smiley Face Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smiley face beads39K/yr
  • smiley beads5K/yr
  • happy face beads5K/yr
  • emoji beads6K/yr
  • smile beads4K/yr
  • smiley face beads for bracelets3K/yr
  • smile face beads2K/yr
  • smiley face clay beads312/yr

Reviews and returns

What reviews say buyers love and hate about Smiley Face Beads

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
25%of negative reviews mention “Advertised Vs Actual Product”
1.7%of orders come back
“Not as described”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Smiley Face Beads questions

Answered from the same tracked data.