Small Wooden Letters
FailShoppers spend an estimated $24K a year here, so Small Wooden Letters is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $24K/yr80K searches / yr
- 90-day growth
- +13.8%search demand this quarter
- Competition
- 43%top-5 click share · 18 brands · 26 sellers
Flapen Score
Small Wooden Letters against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Small Wooden Letters is stronger. Inside it, weaker.
Market
The Small Wooden Letters market on Amazon at a glance
Shoppers on Amazon United States searched for Small Wooden Letters 80K times last year and spent an estimated $24K. The top 5 brands take 76% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- +13.8%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $24Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- small wooden letters27K searches a year
02 · Price
A sale here is worth $10.74.
Listings sell for $10.74 on average, from $3.93 to $28.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $10.74 that is $1K to $3K a year per listing.
- Average price
- $10.74under the $15 to $100 sweet spot
- Price range
- $3.93–$28.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #1,241 within Woodcrafts. It carries 198 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 9.4%
- Average rank
- #1,241in Woodcrafts
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 198per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Small Wooden Letters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
26
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
20%
- Brand 134%
- Brand 214%
- Brand 314%
- Brand 49%
- Brand 55%
- Brand 64%
Demand
Small Wooden Letters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Small Wooden Letters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small wooden letters27K/yr
- small wood letters10K/yr
- small wooden letters for crafts10K/yr
- wooden letters 1 inch8K/yr
- small wood letters for crafts6K/yr
- wood letters 1 inch5K/yr
- wooden letters small4K/yr
- 1 inch wooden letters5K/yr
- mini wooden letters4K/yr
Reviews and returns
What reviews say buyers love and hate about Small Wooden Letters
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Wooden Letters questions
Answered from the same tracked data.