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Small Watercolor Sketchbook

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -3.9% this quarter, so Small Watercolor Sketchbook is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$102K/yr160K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
23%top-5 click share · 45 brands · 89 sellers

Flapen Score

Small Watercolor Sketchbook against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Small Watercolor Sketchbook is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Watercolor Sketchbook market on Amazon at a glance

Shoppers on Amazon United States searched for Small Watercolor Sketchbook 160K times last year and spent an estimated $102K. The top 5 brands take 42% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
4.5%
Market size, estimated
$102Ka year
Top search term
small watercolor sketchbook31K searches a year

02 · Price

A sale here is worth $14.16.

Listings sell for $14.16 on average, from $3.96 to $27.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.16 that is $0 to $1K a year per listing.

Average price
$14.16under the $15 to $100 sweet spot
Price range
$3.96–$27.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #558 within Paper & Paper Crafts. It carries 1,268 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#558in Paper & Paper Crafts
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,268per listing
Listings tracked
93

04 · Newcomers

15 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
15Amazon's first-year sales bar
Average brand age
38 months

Products

Top Small Watercolor Sketchbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

45 rising

Sellers

89

Top-5 brand share

42%

Top 20: 82%

Top-5 click share

23%

Top 20: 52%

Open market

52%

  • Brand 113%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Search terms

Top Small Watercolor Sketchbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small watercolor sketchbook31K/yr
  • water color paper sketchbook9K/yr
  • 100% cotton watercolor sketchbook12K/yr
  • watercolor journal 140 lb cold press cotton15K/yr
  • watercolor sketchbook cotton10K/yr
  • watercolor journals8K/yr
  • cotton watercolor sketchbook8K/yr
  • arches watercolor journal6K/yr
  • a5 watercolor sketchbook6K/yr
  • 300 gsm sketchbook6K/yr

Reviews and returns

What reviews say buyers love and hate about Small Watercolor Sketchbook

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
0.8%of orders come back
“the sizing seems off”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Watercolor Sketchbook questions

Answered from the same tracked data.