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Small Safety Pins

Fail

Prices span $3.66–$7.83, mostly outside the sweet spot, so Small Safety Pins is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$139K/yr170K searches / yr
90-day growth
+24.9%search demand this quarter
Competition
61%top-5 click share · 14 brands · 16 sellers

Flapen Score

Small Safety Pins against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Small Safety Pins is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Safety Pins market on Amazon at a glance

Shoppers on Amazon United States searched for Small Safety Pins 170K times last year and spent an estimated $139K. The top 5 brands take 76% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+24.9%
Conversion, latest week
15.4%
Market size, estimated
$139Ka year
Peak month
October1.8× the quietest month
Top search term
small safety pins63K searches a year

02 · Price

A sale here is worth $5.31.

Listings sell for $5.31 on average, from $3.66 to $7.83. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $5.31 that is $7K to $8K a year per listing.

Average price
$5.31under the $15 to $100 sweet spot
Price range
$3.66–$7.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$7K–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #56 within Sewing Notions & Supplies. It carries 3,722 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#56in Sewing Notions & Supplies
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,722per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Small Safety Pins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

18%

  • Brand 138%
  • Brand 213%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Small Safety Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Small Safety Pins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small safety pins63K/yr
  • mini safety pins26K/yr
  • small safety pins for clothes23K/yr
  • safety pins small23K/yr
  • tiny safety pins14K/yr
  • mini safety pins for clothes4K/yr
  • small safety pins for tags7K/yr
  • tiny safety pins for clothes4K/yr
  • safety pins small pack3K/yr
  • small safety pin3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Safety Pins

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Strength”
0.8%of orders come back
“Too flimsy”
A buyer, on “Strength”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Small Safety Pins questions

Answered from the same tracked data.