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Small Key Rings

Fail

Shoppers spend an estimated $64K a year here, so Small Key Rings is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$64K/yr242K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
45%top-5 click share · 22 brands · 32 sellers

Flapen Score

Small Key Rings against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Small Key Rings is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Key Rings market on Amazon at a glance

Shoppers on Amazon United States searched for Small Key Rings 242K times last year and spent an estimated $64K. The top 5 brands take 50% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
3.4%
Market size, estimated
$64Ka year
Peak month
August1.2× the quietest month
Top search term
small key rings94K searches a year

02 · Price

A sale here is worth $7.69.

Listings sell for $7.69 on average, from $3.95 to $19.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $7.69 that is $4K to $6K a year per listing.

Average price
$7.69under the $15 to $100 sweet spot
Price range
$3.95–$19.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #125 within Jewelry Findings. It carries 1,004 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#125in Jewelry Findings
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,004per listing
Listings tracked
29

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Small Key Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

32

Top-5 brand share

50%

Top 20: 98%

Top-5 click share

45%

Top 20: 88%

Open market

44%

  • Brand 116%
  • Brand 29%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Small Key Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Small Key Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small key rings94K/yr
  • small key ring39K/yr
  • mini key ring18K/yr
  • key ring small13K/yr
  • small keyring11K/yr
  • small keychain ring12K/yr
  • tiny key ring10K/yr
  • key rings small10K/yr
  • 1/2 inch key ring7K/yr
  • small key chain rings6K/yr

Reviews and returns

What reviews say buyers love and hate about Small Key Rings

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
1.6%of orders come back
“small box”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Key Rings questions

Answered from the same tracked data.