Small Key Rings
FailShoppers spend an estimated $64K a year here, so Small Key Rings is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $64K/yr242K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 45%top-5 click share · 22 brands · 32 sellers
Flapen Score
Small Key Rings against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Small Key Rings is stronger. Inside it, weaker.
Market
The Small Key Rings market on Amazon at a glance
Shoppers on Amazon United States searched for Small Key Rings 242K times last year and spent an estimated $64K. The top 5 brands take 50% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $64Ka year
- Peak month
- August1.2× the quietest month
- Top search term
- small key rings94K searches a year
02 · Price
A sale here is worth $7.69.
Listings sell for $7.69 on average, from $3.95 to $19.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $7.69 that is $4K to $6K a year per listing.
- Average price
- $7.69under the $15 to $100 sweet spot
- Price range
- $3.95–$19.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #125 within Jewelry Findings. It carries 1,004 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #125in Jewelry Findings
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,004per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Small Key Rings products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
YHYZ Split Key Ring Circle Assorted Metal Keyring Durable in 5 Sizes (Small 1/2 inch 3/4 inch 1 inch 1.25 inch Large 1.38 inch) for Dog Pet Collar DIY Tag Jewelry Car Key (Sliver Alloy Steel)
- Price
- $5.03
- Rating
- 4.5/5
- Reviews
- 3,812
- Age
- 5y ago

1/2 Inch Split Key Rings for Craft Stainless Steel Dog Mini Rings-60 Pcs
- Price
- $4.74
- Rating
- 4.7/5
- Reviews
- 801
- Age
- 3y ago

30pcs Split Rings Stainless Steel Small Key Chain Mini Keychain Tiny Rings
- Price
- $4.77
- Rating
- 4.2/5
- Reviews
- 586
- Age
- 2y ago

Pawfly 100 Pcs 1/2 Inch Split Key Rings Bulk Small Jump Rings Dog Tag Ring
- Price
- $4.93
- Rating
- 4.4/5
- Reviews
- 2,494
- Age
- 8y ago

ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black
- Price
- $3.95
- Rating
- 4.5/5
- Reviews
- 1,595
- Age
- 3y ago
Trending
estimated 90-day click momentum
Eiodoni 15 Pcs Titanium Key Rings 10/12/15mm Lightweight
- Price
- $6.25
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 3mo ago

PJYTAC Titanium Key Rings Small Heavy Duty Easy Open Split Key Chain Rings
- Price
- $9.68
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 3mo ago

Titanium Small Key Rings 10/12/15mm Mini Jump Rings for Keys Attachment
- Price
- $8.19
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 8mo ago

HOLAILS 100PCS 6mm Stainless Steel Small Key Rings
- Price
- $6.87
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 2y ago

30Pcs 8mm Double Jump Rings for Jewelry Making Key Rings for Keychains Stainless Steel Mini Split Ring Crafts Double Split Rings Fishing (8mm Gun Black)
- Price
- $6.90
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 2y ago
Newest
by launch date
PJYTAC Titanium Key Rings Small Heavy Duty Easy Open Split Key Chain Rings
- Price
- $9.68
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 3mo ago

Eiodoni 15 Pcs Titanium Key Rings 10/12/15mm Lightweight
- Price
- $6.25
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 3mo ago

Titanium Small Key Rings 10/12/15mm Mini Jump Rings for Keys Attachment
- Price
- $8.19
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 8mo ago

1/2 100PCS Small Split Key Rings for Keychains Metal Mini Key Ring
- Price
- $4.78
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 10mo ago

6 Size Gold and Sliver Jump Rings Double Loops Round Split Small and Medium Key Chain Ring for Jewelry Making and Keychain Home Car Dog tag Rings DIY Crafts
- Price
- $5.50
- Rating
- 4.5/5
- Reviews
- 334
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
32
Est. top-5 brand share
50%
Top 20: 98%
Est. top-5 click share
45%
Top 20: 88%
Open market
44%
- YHYZ16%
- KANSPHY9%
- NQEUEPN9%
- TANJUN9%
- ZoloAJay7%
- Pawfly6%
Demand
Small Key Rings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Small Key Rings search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- small key rings94K/yr
- small key ring39K/yr
- mini key ring18K/yr
- key ring small13K/yr
- small keyring11K/yr
- small keychain ring12K/yr
- tiny key ring10K/yr
- key rings small10K/yr
- 1/2 inch key ring7K/yr
- small key chain rings6K/yr
Reviews and returns
What reviews say buyers love and hate about Small Key Rings
We read the reviews and the return reasons for every product selling here.
“small box”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Key Rings questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









