Is small hole punch profitable to sell on Amazon United States?

The niche generates $136K/yr across 24 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (46/100).

How competitive is the small hole punch niche?

22 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 56% of demand.

When does demand for small hole punch peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the small hole punch niche?

Listings span $4.25–$12.74; the average listing price is $7.51 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.

small hole punch

Skip it

Prices mostly outside the sweet spot ($4.25–$12.74) — this niche doesn't clear our bar today.

Brand share

Great56%

top-5 brand share — no brand owns this niche

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good525.83

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$136K

$136K/yr · 234K searches

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.51

avg listing price — sweet spot $15–$100

Price range

Bad$4.25–$12.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, small hole punch is a $136K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

small hole punch market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $150K–$188K; units × avg price
Conversion rate: 7.7%
Avg BSR: #155
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

55%

Top 20: 96%

Open market

38%

CheeMuii16%
yuntop13%
XIAOXGXF12%
CNTVO7%
Meibatu7%
Boszoiu6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top small hole punch search terms

small hole punch74K/yr -2.8%10.1% conv.
mini hole punch47K/yr -7.2%6.6% conv.
small hole puncher28K/yr -5.4%7.8% conv.
tiny hole punch22K/yr +14.0%8.4% conv.
mini hole puncher25K/yr -20.1%5.0% conv.
small hole puncher for tags11K/yr -18.5%12.1% conv.
tiny hole puncher7K/yr -18.1%6.8% conv.
hole punch small5K/yr -6.7%10.8% conv.
tiny hole puncher for tags4K/yr -4.0%11.8% conv.
micro hole punch4K/yr -10.5%6.0% conv.

All search terms

Top small hole punch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CheeMuii 3 Pieces Metal Handheld Paper Punch Single-Hole Tag Punch Set with Plastic Handle for Circle Holes for DIY Craft Tag

CheeMuii$12.744.6★1,444 rev

Handheld Hole Paper Punch Puncher for Craft Paper Tags Clothing Ticket DIY Scrapbook Tool with Pink Soft Handheld Grip (Small Circle 1/16 inch)

yuntop$6.584.6★1,158 rev

XIAOXGXF 1/4 and 1/8 Inch Small Single Hole Punch Paper Hole Puncher Mini Hole Puncher for DIY Craft Paper Tags (Silver)

XIAOXGXF$5.834.6★215 rev

CNTVO Single Hole Punch 2 Pcs 1/4 and 1/8 Hole Puncher with Pink Soft Grip for Home Office and Classroom Handheld Circle Small Hole Paper Punch for Crafts Scrapbooks Tags Tickets

CNTVO$8.934.2★220 rev

Meibatu 2 PCS Single Hole Punch 1/4 Inch and 1/8 Inch Hole Puncher with Pink Soft Grip Handle Handheld Small Circle Paper Punch for Crafts Scrapbooks Tags Tickets in Home Office Classroom

Meibatu$6.274.8★51 rev

Newest

by launch date

ZASZO 2 Pcs Hole Punch 1/4 and 1/8 Hole Puncher with Blue Soft Grip for Crafts Scrapbooks Tags Tickets Handheld Circle Single Hole Punch for Home Office and Classroom

ZASZO$7.9169 rev

4mo ago

Vsvgmoq Single Hole Punch Set 2 Pcs 1/4&1/8 Inch Hole Puncher Single with Soft Grip Handle One Punch with Scrap Container 8 Sheets Capacity Fun Punch for Paper Crafts Scrapbooks Tags Tickets

Vsvgmoq$5.8362 rev

5mo ago

Meibatu 2 PCS Single Hole Punch 1/4 Inch and 1/8 Inch Hole Puncher with Pink Soft Grip Handle Handheld Small Circle Paper Punch for Crafts Scrapbooks Tags Tickets in Home Office Classroom

Meibatu$6.2751 rev

5mo ago

Boszoiu 2 Pcs Single Hole Punch 1/4 and 1/8 Hole Puncher Single with Soft Pink Grip for Home Office Classroom Handheld Small Circle Paper Punch for Crafts Gift Tags Tickets Scrapbooks

Boszoiu$6.0054 rev

6mo ago

CNTVO Single Hole Punch 2 Pcs 1/4 and 1/8 Hole Puncher with Pink Soft Grip for Home Office and Classroom Handheld Circle Small Hole Paper Punch for Crafts Scrapbooks Tags Tickets

CNTVO$8.93220 rev

7mo ago

Common questions

Is small hole punch profitable to sell on Amazon United States?: The niche generates $136K/yr across 24 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (46/100).
How competitive is the small hole punch niche?: 22 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 56% of demand.
When does demand for small hole punch peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the small hole punch niche?: Listings span $4.25–$12.74; the average listing price is $7.51 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.