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Small Crochet Hooks

Fail

Shoppers spend an estimated $84K a year here, so Small Crochet Hooks is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$84K/yr121K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
53%top-5 click share · 20 brands · 56 sellers

Flapen Score

Small Crochet Hooks against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Small Crochet Hooks is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Crochet Hooks market on Amazon at a glance

Shoppers on Amazon United States searched for Small Crochet Hooks 121K times last year and spent an estimated $84K. The top 5 brands take 57% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
7.2%
Market size, estimated
$84Ka year
Peak month
January1.3× the quietest month
Top search term
small crochet hooks35K searches a year

02 · Price

A sale here is worth $9.60.

Listings sell for $9.60 on average, from $4.69 to $43.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.60 that is $960 to $2K a year per listing.

Average price
$9.60under the $15 to $100 sweet spot
Price range
$4.69–$43.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$960–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #146 within Knitting & Crochet. It carries 2,992 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#146in Knitting & Crochet
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,992per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Small Crochet Hooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

56

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

36%

  • Brand 116%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Small Crochet Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Small Crochet Hooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small crochet hooks35K/yr
  • micro crochet hook15K/yr
  • lace crochet hooks14K/yr
  • steel crochet hooks12K/yr
  • 1mm crochet hook8K/yr
  • tiny crochet hook8K/yr
  • mini crochet hook9K/yr
  • small crochet hook7K/yr
  • micro crochet hooks3K/yr
  • 1 mm crochet hook4K/yr

Reviews and returns

What reviews say buyers love and hate about Small Crochet Hooks

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Sizing seemed off”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Small Crochet Hooks questions

Answered from the same tracked data.