Sloyd Knife

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $855K a year.

Searches, last 12 months

621K

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

3.2%

Market size, estimated

$855Ka year

Peak month

December1.6× the quietest month

Top search term

whittling knife131K searches a year

Listings sell for $43.61 on average, from $9.80 to $158.43. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $43.61 that is $11K to $22K a year per listing.

Average price

$43.61inside the $15 to $100 sweet spot

Price range

$9.80–$158.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$11K–$22K

Returns

1.2%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #89 within Woodcrafts. It carries 903 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#89in Woodcrafts

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

903per listing

Listings tracked

58

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months