Is slime charms profitable to sell on Amazon United States?

The niche generates $257K/yr across 44 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (47/100).

How competitive is the slime charms niche?

28 brands and 59 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in slime charms?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for slime charms peak?

Demand peaks in Feb; the busiest month runs 1.5× the quietest.

What does it cost to enter the slime charms niche?

Listings span $5.03–$14.18; the average listing price is $8.46 (sweet spot $15–$100). The average incumbent carries 433 reviews — the moat a new listing must climb.

slime charms

Skip it

Prices mostly outside the sweet spot ($5.03–$14.18) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great432.77

avg incumbent reviews — the moat a new listing must climb

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$257K

$257K/yr · 1.6M searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$8.46

avg listing price — sweet spot $15–$100

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Price range

Bad$5.03–$14.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, slime charms is a $257K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

slime charms market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $254K–$338K; units × avg price
Conversion rate: 1.9%
Avg BSR: #205
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.9%
Avg brand age: 29 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

60%

Top 20: 94%

Top-5 click share

44%

Top 20: 79%

Open market

35%

FIVEIZERO19%
Cutest-LittleBell12%
TINKRSTUFF12%
Glitzest10%
FULUSODO7%
Kikonoke5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.5×

Open Trend

Top slime charms search terms

resin charms365K/yr -23.3%1.2% conv.
slime charms317K/yr -10.3%2.6% conv.
flat back charms121K/yr +6.2%1.3% conv.
decoden charms108K/yr -43.4%1.5% conv.
flatback charms80K/yr -1.3%1.0% conv.
mini charms72K/yr -22.4%0.8% conv.
resin charms for crafts56K/yr -19.7%2.0% conv.
resin beads42K/yr +21.3%0.3% conv.
acrylic charms52K/yr -10.1%0.7% conv.
charms for slime44K/yr +4.7%3.1% conv.

All search terms

Top slime charms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FIVEIZERO 100PCS Cute Slime Charms Kawaii Flatback Resin Charms

FIVEIZERO$7.354.7★550 rev

120PCS Mixed Colors Slime Charms Cute Flatback Random Resin Charms Bulk Slime Accessories Embellishments for Phone Junk Cases Scrapbooking Hair Clips & DIY Craft Decoration(Mixed Colors)

Cutest-LittleBell$7.724.4★73 rev

FULUSODO 60pcs Embellishments Cute Set Flat Back Bulk Mixed Resin Ornament Scrapbooking Set

FULUSODO$6.784.7★616 rev

120PCS Fake Candy Charms Cute Flatback Resin Charms For Slime Random Kawaii Decoden Charm for Embellishments Slime Charm for Craft Phone Junk Case Charms Bulk Rainbow Lollipop Scrapbooking DIY Decor

Glitzest$9.174.7★472 rev

Vellibring 60PCS Cute Slime Charms Mixed Flatback Resin Charms Set 60 Styles Cartoon Making Kit Decorations for DIY Craft Phone Cases Nails Scrapbooking

Vellibring$6.904.7★164 rev

Newest

by launch date

120Pcs FIVEIZERO Cute Candy Slime Charms Bulk for DIY Craft Decor

FIVEIZERO$8.9867 rev

5mo ago

128PCS Cute Resin Charms Kawaii Flatback Resin Animals Flowers Candy Charm Embellishments for Slime Phone Junk Cases Scrapbooking Crafts & DIY Decoration

LYroo$9.9040 rev

6mo ago

250Pcs 3D Kawaii Nail Charms Kit Mixed Cartoon Candy Animal Fruit Resin Charms Flatback Gummy Bear Slime Charms Cute Star Heart Butterfly Daisy Flower Nail Supplies for Nails Phone Cases DIY Crafts

Umillars$7.2536 rev

8mo ago

1500Pcs 3D Nail Charms for Acrylic Nails Resin Butterfly Flower Star Heart Bow Charms Flatback Pearls Rhinestone Metal Gems Charm for Nail Art Design DIY Crafts (1500Pcs-Pink)

editTime$7.0271 rev

8mo ago

FIVEIZERO 100PCS Luminous mini Resin Animals Bulk - 20 Styles Glow in The Dark Plastic Tiny Animals Figures for Dollhouse Fairy Garden Aquarium Party Favors & DIY Craft Decor

FIVEIZERO$9.96463 rev

11mo ago

What buyers say about slime charms

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Adorable and good quality”

Color13%

“Great color choices”

Value For Money11%

“Great deal”

Adhesion/Stickiness6%

“the glue is perfect”

Size-Overall6%

“Perfect size”

Advertised Vs Actual Product5%

“True to picture”

Fun/Entertainment Experience5%

“fun to use”

Design-Overall5%

“the designs it comes with are super cute”

Ease Of Use4%

“Easy to use”

Brightness/Shine/Glow3%

“Very cute and some glow”

What buyers complain about

Size-Overall26%

“They are large”

Adhesion/Stickiness9%

“Doesn't stick”

Advertised Vs Actual Product6%

“Not at all as pictured”

Quality-Overall5%

“not great quality”

Color4%

“some had slight color smudges”

Defective Material/Parts3%

“And one was broken”

Value For Money3%

“Wish they were cheaper”

Durability3%

“some were broken”

Brightness/Shine/Glow3%

“Sometimes they arent as sparkly”

Smell3%

“they smell like burnt plastic”

Top return reasons

Size-Overall53%

Advertised Vs Actual Product14%

Adhesion/Stickiness5%

Color5%

Value For Money5%

Quality-Overall5%

Defective Material/Parts4%

Functionality-Overall2%

Material Quality2%

Shape/Style1%

Common questions

Is slime charms profitable to sell on Amazon United States?: The niche generates $257K/yr across 44 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (47/100).
How competitive is the slime charms niche?: 28 brands and 59 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in slime charms?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 0.9%.
When does demand for slime charms peak?: Demand peaks in Feb; the busiest month runs 1.5× the quietest.
What does it cost to enter the slime charms niche?: Listings span $5.03–$14.18; the average listing price is $8.46 (sweet spot $15–$100). The average incumbent carries 433 reviews — the moat a new listing must climb.