Is skull diamond art profitable to sell on Amazon United States?

The niche generates $36K/yr across 130 tracked products. 1 of 75 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the skull diamond art niche?

75 brands and 83 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in skull diamond art?

Top complaints mined from reviews: Adhesion/Stickiness, Color, Size-Overall. The return rate is 0.3%.

What does it cost to enter the skull diamond art niche?

Listings span $3.50–$28.83; the average listing price is $9.22 (sweet spot $15–$100). The average incumbent carries 439 reviews — the moat a new listing must climb.

skull diamond art

Worth a look

Shows low returns (0.3%), but a small market ($36K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Incredible18%

top-5 click share — an open shelf

Review moat

Great438.83

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.50–$28.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.22

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

Market size

Bad$36K

$36K/yr · 229K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, skull diamond art is a $36K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 31% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

skull diamond art market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $46K–$55K; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,253
Page quality: 0%
Prime: 99%
Sponsored: 85%
Out of stock: 26.5%
Avg brand age: 20 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

75 rising

Sellers

Top-5 brand share

31%

Top 20: 66%

Top-5 click share

18%

Top 20: 46%

Open market

65%

DAZZLEDOTS7%
Meothan7%
GOUOYANA6%
hkejoi5%
LWZAYS5%
Axquilon4%

Demand

Weekly Amazon search volume, last 29 weeks — -21.1% search growth over the last 90 days.

Open Trend

Top skull diamond art search terms

skull diamond art47K/yr -17.5%2.1% conv.
gothic diamond art35K/yr -9.5%1.4% conv.
diamond art gothic14K/yr -20.9%1.3% conv.
gothic diamond painting16K/yr -6.6%1.0% conv.
diamond art skull16K/yr -30.0%2.1% conv.
goth diamond art12K/yr -14.7%1.6% conv.
sugar skull diamond art14K/yr -15.9%2.1% conv.
skull diamond painting18K/yr -46.0%1.2% conv.
skeleton diamond art13K/yr -30.7%1.4% conv.
skull diamond art kits for adults10K/yr -26.6%2.2% conv.

All search terms

Top skull diamond art products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Meothan Skull Diamond Art Kits for Adults-Skull Last Flying Diamond Painting Kits for Adults Beginners 5D DIY Full Drill Round Rhinestone Gem Art Crafts Paintings for Home Wall Decor 12x16

Meothan$6.594.7★2,433 rev

DAZZLEDOTS Diamond Painting Kits for Adults Skull Diamond Art Kit for Beginners DIY Full Round Drill Paint with Diamond Dots Halloween Gem Art for Home Wall Decor 12 x 16 Inch

DAZZLEDOTS$9.414.7★228 rev

hkejoi Skull Diamond Art Kits for Adults Skeleton Diamond Painting Kits Skeleton Gem Art Kits Everlasting Love for Home Wall Decor 12x16 inch

hkejoi$8.834.6★576 rev

GOUOYANA Halloween Diamond Art Kits for Adults 5D Gothic Diamond Art 3-Piece Set DIY Full Drill Diamond Painting Kit Home Wall Decor Diamond Painting (12x16 Inch)

GOUOYANA$15.574.7★161 rev

LWZAYS Skull Diamond Art Kits for Adults Romantic Skeleton Lover Diamond Painting Kits for Adults DIY 5D Full Drill Round Crystal Rhinestone Gem Art Craft Kits for Home Decor 12x16 Inch

LWZAYS$7.744.6★404 rev

Newest

by launch date

GEMFAMILY Skull Flower Diamond Painting Kits for Adults Beginner Butterfly Diamond Art Kits for Adults DIY Round Full Drill Diamond dots Painting for Home Wall Decor 13.8 x 13.8 Inch

GEMFAMILY$4.30154 rev

6mo ago

hkejoi Skull Diamond Art Kits for Adults Cool Diamond Painting Kits for Adults Beginners 5d Full Drill Gem Art Kits DIY Crafts for Home Decor Gift 12x16 in

hkejoi$7.26576 rev

7mo ago

DAZZLEDOTS Diamond Painting Kits for Adults Skull Diamond Art Kit for Beginners DIY Full Round Drill Paint with Diamond Dots Halloween Gem Art for Home Wall Decor 12 x 16 Inch

DAZZLEDOTS$9.41228 rev

10mo ago

5DDIYART Diamond Painting Kits for Adults 5D Crow Diamond Art Kits for Beginners DIY Full Drill Dot Painting Gem Art Kits for Home Wall Decor13.78 x13.78 Inch

5DDIYART$6.35196 rev

10mo ago

Dorwendis Diamond Painting Kits for Adults Vintage Gothic Butterfly 5D Full Round Drill Diamond Art Kits Butterfly DIY Diamond Painting Gem Art and Crafts 12x16inch

Dorwendis$8.15129 rev

11mo ago

What buyers say about skull diamond art

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality for the buck”

Color12%

“The colors were amazing”

Fun/Entertainment Experience12%

“Hours of fun”

Ease Of Use7%

“Easy to use”

Advertised Vs Actual Product7%

“better than expected”

Adhesion/Stickiness5%

“Stickiness is good”

Value For Money5%

“Worth the money”

Design-Overall4%

“The design is beautiful”

Paint Quality3%

“It gave the surface a nice finished look while still letting my diamond painting shine”

Stitch/Finish/Polish3%

“clear finish”

What buyers complain about

Adhesion/Stickiness15%

“Sticky”

Color11%

“some of the colors were off”

Size-Overall8%

“Pretty large”

Quality-Overall7%

“the little bead things aren't great quality”

Advertised Vs Actual Product6%

“Deceiving”

Ease Of Use4%

“I couldn't use it”

Drying Time3%

“Dried in about 2 hours”

Thickness3%

“But it was chunky”

Instructions/User Manual/Troubleshooting2%

“No instructions”

Paint Quality2%

“didn't look to see it wasn't a paint by number”

Top return reasons

Advertised Vs Actual Product17%

Adhesion/Stickiness17%

Size-Overall11%

Defective Material/Parts7%

Leak-Proof7%

Color4%

Print Quality4%

Quality-Overall3%

Functionality-Overall3%

Value For Money3%

Common questions

Is skull diamond art profitable to sell on Amazon United States?: The niche generates $36K/yr across 130 tracked products. 1 of 75 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the skull diamond art niche?: 75 brands and 83 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in skull diamond art?: Top complaints mined from reviews: Adhesion/Stickiness, Color, Size-Overall. The return rate is 0.3%.
What does it cost to enter the skull diamond art niche?: Listings span $3.50–$28.83; the average listing price is $9.22 (sweet spot $15–$100). The average incumbent carries 439 reviews — the moat a new listing must climb.