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Skull Beads

Maybe

The top 5 brands take only 43% of clicks. But shoppers spend an estimated $55K a year here, so Skull Beads is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$55K/yr216K searches / yr
90-day growth
+17.7%search demand this quarter
Competition
24%top-5 click share · 59 brands · 66 sellers

Flapen Score

Skull Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Skull Beads is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skull Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Skull Beads 216K times last year and spent an estimated $55K. The top 5 brands take 43% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
+17.7%
Conversion, latest week
2.5%
Market size, estimated
$55Ka year
Peak month
October1.8× the quietest month
Top search term
skull beads109K searches a year

02 · Price

A sale here is worth $10.10.

Listings sell for $10.10 on average, from $4.18 to $23.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.10 that is $0 to $1K a year per listing.

Average price
$10.10under the $15 to $100 sweet spot
Price range
$4.18–$23.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #5,340 within Beading Supplies. It carries 181 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
2.8%
Average rank
#5,340in Beading Supplies
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
181per listing
Listings tracked
92

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Skull Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

59 rising

Sellers

66

Top-5 brand share

43%

Top 20: 79%

Top-5 click share

24%

Top 20: 57%

Open market

53%

  • Brand 114%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Skull Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25DecMarJunAugNovMarMayAug

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Skull Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skull beads109K/yr
  • skull charms30K/yr
  • skull beads for jewelry making23K/yr
  • skull charm16K/yr
  • skull charms for jewelry making12K/yr
  • skull bead8K/yr
  • skeleton beads5K/yr
  • metal skull beads5K/yr
  • skull beads for bracelets7K/yr

Reviews and returns

What reviews say buyers love and hate about Skull Beads

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Size disappointing”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Skull Beads questions

Answered from the same tracked data.