Is skull beads profitable to sell on Amazon United States?

The niche generates $77K/yr across 74 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the skull beads niche?

43 brands and 50 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in skull beads?

Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.4%.

When does demand for skull beads peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the skull beads niche?

Listings span $5.70–$169.19; the average listing price is $12.83 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.

skull beads

Worth a look

Shows a fragmented shelf (top 5 take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great26%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great250.45

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.83

avg listing price — sweet spot $15–$100

Price range

Good$5.70–$169.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.1%

90-day search growth — must beat 0% to launch

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$77K

$77K/yr · 202K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, skull beads is a $77K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 56/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

skull beads market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $51K–$64K; units × avg price
Conversion rate: 3.0%
Avg BSR: #5,708
Page quality: 0%
Prime: 93%
Sponsored: 85%
Out of stock: 3.3%
Avg brand age: 40 months
Avg seller age: 206 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

26%

Top 20: 61%

Open market

47%

YuSheng15%
arricraft9%
BACATUS9%
SUNNYCLUE7%
The Beadery7%
Tazimi6%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +11.1% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.8×

Open Trend

Top skull beads search terms

skull beads110K/yr +8.6%1.9% conv.
skull charms30K/yr +14.1%0.9% conv.
skull beads for jewelry making23K/yr +21.2%2.2% conv.
skull charms for jewelry making12K/yr +10.0%1.3% conv.
skull bead9K/yr +11.6%1.2% conv.
skeleton beads5K/yr +57.2%0.8% conv.
skull beads for bracelets7K/yr +2.6%2.3% conv.
metal skull beads5K/yr -15.4%1.3% conv.

All search terms

Top skull beads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

50 PCS Tibet Silver 4mm Macroporous Skull Spacer Beads Great DIY Accessories for Jewelry Making Supplies in Bulk

Tazimi$9.014.7★501 rev

arricraft 200 Pcs 3 Sizes Skull Beads Creamy White Synthetic Turquoise Bead Strands for Halloween Jewelry Making

arricraft$13.544.7★158 rev

SUNNYCLUE 203Pcs Halloween Skull Beads Skeleton Charms Bulk Natural Lava Rock Synthetic Turquoise Black Stone Cross Flower Rose Spacer Beads for Jewelry Making Bracelets Necklaces DIY Crafts

SUNNYCLUE$16.094.6★143 rev

The Beadery - 11x9mm Skull Beads Antiqued White - 1/4 Lb - 1180SV073A

The Beadery$8.124.6★324 rev

Hicarer 80 Pieces Antique Silver Pendants Gothic Charms Halloween Charms Pendants Jewelry Making Accessory for DIY Necklace Bracelet(Skull)

Hicarer$11.064.6★1,176 rev

Newest

by launch date

SUNNYCLUE 646Pcs Skull Beads Gothic Beads Black Purple Rose Flower Halloween Skeleton Cross Charms Acrylic Losse Spacers for Jewelry Making Bracelets Necklaces DIY Crafts Gift Holiday Women Adults

SUNNYCLUE$13.3615 rev

7mo ago

200+ Pcs 10x8mm Halloween Skull Beads for Jewelry Making Bracelets Necklaces Key Chains Small White Acrylic Mixed Skeleton (Black on White)

YuSheng$7.319 rev

8mo ago

200+ Pcs 13x10mm Halloween Skull Beads for Jewelry Making Bracelets Necklaces Key Chains Large Black Acrylic Mixed Skeleton (Colorful on Black)

YuSheng$10.049 rev

8mo ago

Incinkod 100 Pcs Skull Beads for Jewelry Making 0.30.38 Multicolor

Incinkod$5.705 rev

9mo ago

Augshy 700Pcs Halloween Skull Beads for Jewelry Making Bracelets 8x10mm

Augshy$9.232,666 rev

10mo ago

What buyers say about skull beads

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product19%

“As advertised”

Quality-Overall17%

“nice variety”

Value For Money15%

“Worth it”

Size-Overall9%

“it fits the design perfectly”

Color5%

“Great product colors are very bright”

Weight Light5%

“Light weight”

Fun/Entertainment Experience5%

“Fun and as advertised”

Design-Overall4%

“it fits the design perfectly”

Material Quality3%

“it doesnt feel cheap”

Weight Heavy2%

“Nice and heavy”

What buyers complain about

Size-Overall34%

“Size disappointing”

Durability11%

“not durable”

Advertised Vs Actual Product11%

“Dont look like the picture”

Weight Heavy9%

“it's all in bulk so whatever you know”

Functionality-Overall5%

“They wont work for my project”

Brightness/Shine/Glow5%

“Do not glow in the dark”

Color5%

“the color makes them hard to identify”

Quality-Overall2%

“Quality”

Measurement/Reading Accuracy2%

“Nice pieces, however they are not even close to 20mm, rather 10 to 15mm if you measure at the oblong angle”

Paint Quality2%

“photos made them look matt finish”

Top return reasons

Size-Overall62%

Advertised Vs Actual Product11%

Color7%

Quality-Overall5%

Value For Money4%

Brightness/Shine/Glow2%

Gap/Hole2%

Weight Heavy1%

Material Quality1%

Mounting1%

Common questions

Is skull beads profitable to sell on Amazon United States?: The niche generates $77K/yr across 74 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the skull beads niche?: 43 brands and 50 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in skull beads?: Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.4%.
When does demand for skull beads peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the skull beads niche?: Listings span $5.70–$169.19; the average listing price is $12.83 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.