skin tone markers
Skip itSoft demand (-12.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.79avg listing price — sweet spot $15–$100
Price range
Great$4.74–$79.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$270K$270K/yr · 249K searches
Review moat
Okay3,803.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, skin tone markers is a $270K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
skin tone markers market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $282K–$376K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 2.6%
- Avg brand age
- 43 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
70
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
6%
- Ohuhu49%
- Crayola22%
- SFAIH10%
- ARTISTRO6%
- Shuttle Art4%
- ZZWUAPT3%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -12.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.8×
Top skin tone markers search terms
- skin tone markers50K/yr
- skin color markers34K/yr
- ohuhu skin tone markers30K/yr
- skin tone alcohol markers27K/yr
- ohuhu alcohol markers skin tones15K/yr
- alcohol markers skin tones14K/yr
- colors of the world markers12K/yr
- brown alcohol markers10K/yr
- skin color alcohol markers7K/yr
- ohuhu skin tone alcohol markers8K/yr
Top skin tone markers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Colors of The World Markers (24 Count) Skin Tone Markers for Kids Coloring Book Supplies Skin Colored Markers Gifts for Kids
Crayola$7.254.8★5,488 rev
Ohuhu Skin Tone Alcohol Markers Brush Tip - 36 Portrait Skin Color Markers for Artist Adults Coloring Illustration - Fine and Brush Dual Tips - Honolulu B - Refillable - AP Certificated
Ohuhu$36.174.9★715 rev
Ohuhu Alcohol Markers 36 Skin-Tone Portrait Colors: AP Certificated Double Tipped Skin Color Marker Set for Artists Adults Coloring Illustration - Oahu of Ohuhu Markers Chisel and Fine - Refillable
Ohuhu$23.974.8★2,573 rev
SFAIH Skin Tone Brush Tip Alcohol Markers - 12 Light Skin Colors Double Tipped Art Markers for Artist Adult Coloring Illustration Gifts for Artist Adult Dual Tip Brush & Chisel - Refillable Ink
SFAIH$9.554.6★496 rev
Ohuhu Skin Tone Alcohol Markers Brush Tip - 24 Portrait Skin Color Markers for Artist Adults Coloring Illustration - Chisel and Brush Dual Tips - Honolulu - Refillable - AP Certificated
Ohuhu$25.304.8★5,524 rev
Newest
by launch date
ZZWUAPT Skin Tone Colors Alcohol Markers Set 24 Color Dual Tips Art Markers Markers Pens for Artist Adults Coloring Illustration Painting DIY Crafts Making Art Supplies
ZZWUAPT$14.3261 rev
Ohuhu Alcohol Markers: Soft Chisel Red Dot Design Award Winner 24 Skin-color Brush & Soft Chisel Dual Tips Drawing Markers for Artists Beginners Adults Coloring Illustration Sketching - Honolulu S
Ohuhu$31.02107 rev
ARTISTRO 24 Skin Tones Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies
ARTISTRO$16.467,479 rev
ARTISTRO 12 Skin Tone Paint Pens for Glass Marking Rock Painting Ceramic Wood Fabric Scrapbooking DIY Craft Making Coloring - Acrylic Paint Markers Extra-Fine Tip 0.7mm
ARTISTRO$12.9631,757 rev
ZZWUAPT Skin Tone Double Tip Brush Pens Art Markers 24 Colored Artist Fine Brush Pen Coloring Markers for Adult Drawing Art Craft Kit
ZZWUAPT$13.33251 rev
Trending
90-day click momentumZZWUAPT Skin Tone Colors Alcohol Markers Set 24 Color Dual Tips Art Markers Markers Pens for Artist Adults Coloring Illustration Painting DIY Crafts Making Art Supplies
ZZWUAPT$14.324.6★
SFAIH Skin Tone Brush Tip Alcohol Markers - 12 Light Skin Colors Double Tipped Art Markers for Artist Adult Coloring Illustration Gifts for Artist Adult Dual Tip Brush & Chisel - Refillable Ink
SFAIH$9.554.6★
Ohuhu Alcohol Markers: Soft Chisel Red Dot Design Award Winner 24 Skin-color Brush & Soft Chisel Dual Tips Drawing Markers for Artists Beginners Adults Coloring Illustration Sketching - Honolulu S
Ohuhu$31.024.9★
ARTISTRO 12 Skin Tone Paint Pens for Glass Marking Rock Painting Ceramic Wood Fabric Scrapbooking DIY Craft Making Coloring - Acrylic Paint Markers Extra-Fine Tip 0.7mm
ARTISTRO$12.964.5★
ARTISTRO 24 Skin Tones Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies
ARTISTRO$16.464.5★
What buyers say about skin tone markers
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Great variety”
“The markers work smoothly”
“are very affordable”
“As advertised”
“May be good for drawings”
“Thanks for helping us celebrate diversity in our classroom”
“The brush tip makes blending a breeze”
“Easy to use”
“the duration hasn't run out yet”
What buyers complain about
“Just wrong set of colors for me”
“Dried out”
“Way too dry”
“I find it more difficult to do so”
“Dried out quick”
“like advertised on the drawing on package, simply dont exsist”
“Little expensive”
“The colors can end up showing dull depending on the color layering”
“They don't have a strong smell”
“they bleed through”
Top return reasons
Common questions
- Is skin tone markers profitable to sell on Amazon United States?
- The niche generates $270K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the skin tone markers niche?
- 11 brands and 70 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in skin tone markers?
- Top complaints mined from reviews: Color, Dry/Empty Ink, Moist/Dry. The return rate is 1.1%.
- When does demand for skin tone markers peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the skin tone markers niche?
- Listings span $4.74–$79.38; the average listing price is $18.79 (sweet spot $15–$100). The average incumbent carries 3,804 reviews — the moat a new listing must climb.