Skin Tone Markers

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

5.8%

Market size, estimated

$270Ka year

Peak month

December2.8× the quietest month

Top search term

skin tone markers50K searches a year

Listings sell for $18.79 on average, from $4.74 to $79.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $18.79 that is $9K to $14K a year per listing.

Average price

$18.79inside the $15 to $100 sweet spot

Price range

$4.74–$79.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

1.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #180 within Drawing. It carries 3,804 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#180in Drawing

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

3,804per listing

Listings tracked

27

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months