skin tone acrylic paint
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$0.60–$28.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad9,393.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 72K searches
According to Flapen's Amazon United States niche tracking, skin tone acrylic paint is a $54K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
skin tone acrylic paint market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $65K–$87K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #242
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 52%
- Out of stock
- 1.1%
- Avg brand age
- 69 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
99
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
19%
- Delta Creative23%
- PHOENIX15%
- Apple Barrel15%
- FolkArt14%
- GOTIDEAL7%
- ARTISTRO6%
Demand
Weekly Amazon search volume, last 37 weeks — -8.2% search growth over the last 90 days.Top skin tone acrylic paint search terms
- skin tone acrylic paint20K/yr
- skin tone paint12K/yr
- skin color paint11K/yr
- flesh tone acrylic paint6K/yr
- skin color acrylic paint9K/yr
- acrylic paint skin tone6K/yr
- flesh colored acrylic paint8K/yr
Top skin tone acrylic paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PHOENIX Skin Tone Acrylic Paint - 6 Neutral Colors x 2 Fl Oz / 59ml Flesh Colored Model Paint Set Plastic Miniature Figures Paints for Adults Brown Acrylic Paints for Canvas Painting
PHOENIX$16.504.6★117 rev
Delta Creative Ceramcoat Acrylic Paint in Assorted Colors (2 oz) 2019 Fleshtone
Delta Creative$4.484.7★6,800 rev
Delta Creative Ceramcoat Acrylic Paint in Assorted Colors (2 oz) 2126 Medium Flesh
Delta Creative$2.764.7★6,800 rev
GOTIDEAL Acrylic Paint Champagne Flesh Tubes(120ml 4.1 oz) Non Toxic Non Fading Rich Pigments for Painters Adults & Kids Ideal for Canvas Wood Clay Fabric Ceramic Craft Supplies (Champagne)
GOTIDEAL$7.794.7★8,795 rev
Dark Flesh Tone Acrylic Paint Set
Apple Barrel$13.974.6★1,179 rev
Newest
by launch date
Nicpro 10 Colors Face & Skin Tones Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Miniature Paint Set for Beginners & Artists on Models Figures Busts with 1 Thinner
Nicpro$19.99127 rev
ARTISTRO 12 Skin Tone Paint Pens for Glass Marking Rock Painting Ceramic Wood Fabric Scrapbooking DIY Craft Making Coloring - Acrylic Paint Markers Extra-Fine Tip 0.7mm
ARTISTRO$12.9631,757 rev
ARTISTRO 24 Skin Tones Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies
ARTISTRO$16.467,479 rev
PHOENIX Skin Tone Acrylic Paint - 6 Neutral Colors x 2 Fl Oz / 59ml Flesh Colored Model Paint Set Plastic Miniature Figures Paints for Adults Brown Acrylic Paints for Canvas Painting
PHOENIX$16.50117 rev
Colorations Colors Like Me Washable Tempera Paint 8 oz. Each Bottle - Set of 8 Colors - Non-Toxic Classroom Essentials Arts and Crafts Supplies for Kids and Adults
Colorations$28.53105 rev
Trending
90-day click momentumNicpro 10 Colors Face & Skin Tones Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Miniature Paint Set for Beginners & Artists on Models Figures Busts with 1 Thinner
Nicpro$19.994.5★
FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2906 Coffee Latte
FolkArt$1.704.7★
ARTISTRO 24 Skin Tones Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies
ARTISTRO$16.464.5★
Vallejo - Tanned Skin Color Set | Game Color | Contains 4 Bottles x 18 ml (0.60 fl.oz.)
Vallejo$17.194.9★
Crayola Colors of the World Washable Project Paint - Set of 10 colors 2 oz Bottles
Crayola$16.414.5★
What buyers say about skin tone acrylic paint
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are accurate”
“Excellent quality”
“Great Paint”
“Great Deal”
“As advertised”
“Easy to use”
“it works great”
“was very creamy”
“Awesome product item arrived just as described works very well for my hobby needs it thins very well for my air brush I like really like this product a little goes a long way also the price cost is a good value for this product”
“Great paint”
What buyers complain about
“not enough darker colors”
“The paint is too thin”
“Not as described”
“Some of the markers are dry”
“leaked around the inside of sealed cap”
“The colors can end up showing dull depending on the color layering”
“Seemed thin”
“hard to use”
“Not worth the money”
“No idea how durable it will be”
Top return reasons
Common questions
- Is skin tone acrylic paint profitable to sell on Amazon United States?
- The niche generates $54K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the skin tone acrylic paint niche?
- 13 brands and 99 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in skin tone acrylic paint?
- Top complaints mined from reviews: Color, Paint Quality, Advertised Vs Actual Product. The return rate is 1.0%.
- What does it cost to enter the skin tone acrylic paint niche?
- Listings span $0.60–$28.53; the average listing price is $10.91 (sweet spot $15–$100). The average incumbent carries 9,393 reviews — the moat a new listing must climb.