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Skin Tone Acrylic Markers

Fail

Shoppers spend an estimated $48K a year here, so Skin Tone Acrylic Markers is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$48K/yr57K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
66%top-5 click share · 11 brands · 15 sellers

Flapen Score

Skin Tone Acrylic Markers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Skin Tone Acrylic Markers is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skin Tone Acrylic Markers market on Amazon at a glance

Shoppers on Amazon United States searched for Skin Tone Acrylic Markers 57K times last year and spent an estimated $48K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
5.1%
Market size, estimated
$48Ka year
Top search term
skin tone acrylic markers24K searches a year

02 · Price

A sale here is worth $16.35.

Listings sell for $16.35 on average, from $7.71 to $28.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $16.35 that is $2K to $4K a year per listing.

Average price
$16.35inside the $15 to $100 sweet spot
Price range
$7.71–$28.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #324 within Drawing. It carries 2,770 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#324in Drawing
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,770per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Skin Tone Acrylic Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

15

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Brand 134%
  • Brand 233%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 11%)

Demand

Skin Tone Acrylic Markers search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Skin Tone Acrylic Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skin tone acrylic markers24K/yr
  • acrylic paint markers skin tone10K/yr
  • acrylic markers skin tone7K/yr
  • skin color acrylic markers6K/yr
  • skin tone acrylic paint markers5K/yr
  • skin tone paint markers4K/yr

Reviews and returns

What reviews say buyers love and hate about Skin Tone Acrylic Markers

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Color”
41%of negative reviews mention “Color”
1.4%of orders come back
“I find the colors to be too light”
A buyer, on “Color”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Skin Tone Acrylic Markers questions

Answered from the same tracked data.