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Sketchbook for Girls

Fail

Demand is soft, at -24.9% this quarter, so Sketchbook for Girls is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$200K/yr137K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
60%top-5 click share · 10 brands · 32 sellers

Flapen Score

Sketchbook for Girls against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sketchbook for Girls is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sketchbook for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Sketchbook for Girls 137K times last year and spent an estimated $200K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
13.4%
Market size, estimated
$200Ka year
Peak month
December6.4× the quietest month
Top search term
kids sketch pad46K searches a year

02 · Price

A sale here is worth $10.94.

Listings sell for $10.94 on average, from $5.56 to $17.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $10.94 that is $8K to $11K a year per listing.

Average price
$10.94under the $15 to $100 sweet spot
Price range
$5.56–$17.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Art Paper. It carries 7,728 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Art Paper
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
7,728per listing
Listings tracked
18

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sketchbook for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

32

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

6%

  • Brand 133%
  • Brand 221%
  • Brand 318%
  • Brand 410%
  • Brand 59%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Sketchbook for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Sketchbook for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids sketch pad46K/yr
  • sketch pads for kids23K/yr
  • sketch pad kids10K/yr
  • art pads for drawing kids11K/yr
  • art pad for kids6K/yr
  • blank drawing book for kids5K/yr
  • kid sketch pad6K/yr
  • kids drawing notebook5K/yr
  • kids sketch pads for drawing11K/yr
  • spiral drawing pad for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Sketchbook for Girls

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
15%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“however its definitely not quality thats advertised”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sketchbook for Girls questions

Answered from the same tracked data.